Associate Director, Clinical Market Development & Professional Relations

Straumann Group; Louisiana (MO); Remote; USD 140,000 - 190,000; Full time

Job summary

Straumann Group is seeking an Associate Director, Clinical Market Development & Professional Relations to advance NAM clinical market strategy through KOL development, speaker programs, professional relations, clinical marketing, and Field Sales activation. This role bridges Field Sales, Medical Education, Product Marketing, and Clinical Affairs to translate clinical insights into scalable programs.

Remote work is possible with up to 50% travel, including trips to Andover, MA.

Responsibilities

• Develop and execute clinical market development initiatives aligned with NAM priorities.
• Partner with Field Sales leadership to align customer needs and growth opportunities.
• Translate clinical insights into programs that drive engagement and adoption.
• Identify opportunities where KOLs, speakers, clinical programs, and professional relationships can help develop priority markets.
• Maintain strong knowledge of Straumann Group solutions and effectively communicate their clinical and commercial value.
• Create a comprehensive KOL and Professional Relations strategy across specialties, customer segments, geographies, and priority solutions.
• Build relationships with established and emerging clinical experts, speakers, professional organizations, and other influential clinical stakeholders.
• Identify gaps in clinical influence and recruit experts to strengthen market presence.
• Develop engagement plans defining how KOLs and partners support launches, education, and field programs.
• Maintain awareness of competitive KOL networks and changing market influence.
• Lead speaker identification, development, and activation strategy including onboarding and ongoing engagement.
• Build a pipeline of emerging speakers to expand the organization’s clinical voice.
• Collaborate with Medical Education, Product Marketing, Clinical Affairs, and Sales to prepare speakers for priority solutions and topics.
• Strategically match KOLs and speakers to market needs, field priorities, launches, and education programs.
• Build meaningful, long-term professional relationships rather than transactional engagements.
• Partner with Product Marketing to develop clinical strategies supporting launches and market-development initiatives.
• Identify and engage appropriate KOLs and speakers early in the launch process to support advocacy and adoption.
• Lead or support expert meetings, advisory groups, and other clinical forums that generate actionable customer insights.
• Translate clinical evidence and expert insights into compelling customer-facing narratives and Field Sales resources.
• Ensure clinical marketing initiatives align with broader Sales, Marketing, Medical Education, and business priorities.
• Lead Field Sales enablement with clinically-proven materials and training.
• Align field priorities with clinical development and education programs.
• Measure the impact of clinical programs on adoption and revenue.

Job description

Ready to make an impact? We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.

#ChangeMakers Ready to make an impact? We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss. We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution - we do things differently than others. We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful "can-do" attitude. #WeChangeDentistry every day. Be part of it.

The Associate Director, Clinical Market Development & Professional Relations reports to the Sr Director of NAM Medical Education and is responsible for advancing North America's clinical market development strategy through KOL development, speaker development, professional relations, clinical marketing, and Field Sales activation.

This role serves as a key bridge between Field Sales, Medical Education, Product Marketing, and Clinical Affairs, translating clinical expertise, professional relationships, market insights, and customer needs into strategies and programs that drive customer engagement, solution adoption, market development, and business growth.

Strong partnership with Field Sales is essential. The role will maintain close connectivity with the field to identify market needs, develop clinical advocates, support customer engagement, and strategically deploy clinical experts and programs to help expand adoption and develop priority markets.

This role can be remote, however, will include up to 50% travel, including travel to Andover, MA.

Responsbilities Will Include But Are Not Limited To

Clinical Market Development & Field Sales Partnership

• Develop and execute clinical market development initiatives aligned with NAM business, customer, and growth priorities.
• Serve as a strategic partner to Field Sales leadership and field teams, maintaining strong connectivity to customer needs, market dynamics, competitive activity, and growth opportunities.
• Translate clinical expertise, evidence, customer insights, and market trends into programs and resources that support customer engagement and solution adoption.
• Identify opportunities where KOLs, speakers, clinical programs, and professional relationships can help develop priority markets and accelerate adoption.
• Maintain strong knowledge of Straumann Group solutions and effectively communicate their clinical and commercial value.

KOL Strategy & Professional Relations

• Develop and execute a comprehensive KOL and Professional Relations strategy across specialties, customer segments, geographies, and priority solutions.
• Build and maintain strategic relationships with established and emerging clinical experts, speakers, professional organizations, and other influential clinical stakeholders.
• Identify gaps in clinical influence and proactively recruit and develop experts who strengthen the organization's presence in priority markets.
• Develop engagement plans defining how KOLs and professional partners support product launches, education, customer engagement, field programs, market development, and other strategic priorities.
• Maintain awareness of competitive KOL networks, emerging clinical leaders, professional organizations, and changing sources of market influence.

Speaker Development & Activation

• Lead the speaker identification, development, and activation strategy, including onboarding, training, evaluation, and ongoing engagement.
• Build a strong pipeline of emerging speakers to expand the organization's clinical voice and support succession planning.
• Partner with Medical Education, Product Marketing, Clinical Affairs, and Sales to prepare speakers around priority solutions and clinical topics.
• Strategically match KOLs and speakers to market needs, field priorities, customer segments, product launches, education programs, and growth opportunities.
• Build meaningful, long-term professional relationships rather than transactional speaker engagements.

Product Launches & Clinical Marketing

• Partner with Product Marketing to develop clinical strategies supporting product launches, priority solutions, and market-development initiatives.
• Identify and engage appropriate KOLs and speakers early in the launch process to support clinical advocacy, education, awareness, and adoption.
• Lead or support expert meetings, advisory groups, and other clinical forums that generate actionable customer and market insights.
• Translate clinical evidence and expert insights into compelling customer-facing narratives and Field Sales resources.
• Ensure clinical marketing initiatives align with broader Sales, Marketing, Medical Education, and business priorities.

Field Sales Enablement