Associate Director, Clinical Market Development & Professional Relations

Straumann Group; Georgia; A distancia; USD 140.000 - 210.000; Jornada completa

Descripción de la vacante

Straumann Group is seeking an Associate Director of Clinical Market Development & Professional Relations to lead NAM market development initiatives and strengthen ties between Field Sales, Medical Education, Product Marketing, and Clinical Affairs. The role facilitates evidence-based programs that drive adoption and growth, with travel up to 50% and the possibility of remote work.

You will translate clinical insights into customer-focused strategies, build professional relationships, and guide

Responsabilidades

• Develop and execute clinical market development initiatives aligned with NAM business, customer, and growth priorities.
• Serve as a strategic partner to Field Sales leadership and field teams, maintaining strong connectivity to customer needs, market dynamics, competitive activity, and growth opportunities.
• Translate clinical expertise, evidence, customer insights, and market trends into programs and resources that support customer engagement and solution adoption.
• Identify opportunities where KOLs, speakers, clinical programs, and professional relationships can help develop priority markets and accelerate adoption.
• Maintain strong knowledge of Straumann Group solutions and effectively communicate their clinical and commercial value.

Descripción del empleo

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The Associate Director, Clinical Market Development & Professional Relations reports to the Sr Director of NAM Medical Education and is responsible for advancing North America's clinical market development strategy through KOL development, speaker development, professional relations, clinical marketing, and Field Sales activation.

This role serves as a key bridge between Field Sales, Medical Education, Product Marketing, and Clinical Affairs, translating clinical expertise, professional relationships, market insights, and customer needs into strategies and programs that drive customer engagement, solution adoption, market development, and business growth.

Strong partnership with Field Sales is essential. The role will maintain close connectivity with the field to identify market needs, develop clinical advocates, support customer engagement, and strategically deploy clinical experts and programs to help expand adoption and develop priority markets.

This role can be remote, however, will include up to 50% travel, including travel to Andover, MA.

Responsbilities Will Include But Are Not Limited To

Clinical Market Development & Field Sales Partnership

• Develop and execute clinical market development initiatives aligned with NAM business, customer, and growth priorities.
• Serve as a strategic partner to Field Sales leadership and field teams, maintaining strong connectivity to customer needs, market dynamics, competitive activity, and growth opportunities.
• Translate clinical expertise, evidence, customer insights, and market trends into programs and resources that support customer engagement and solution adoption.
• Identify opportunities where KOLs, speakers, clinical programs, and professional relationships can help develop priority markets and accelerate adoption.
• Maintain strong knowledge of Straumann Group solutions and effectively communicate their clinical and commercial value.

KOL Strategy & Professional Relations

• Develop and execute a comprehensive KOL and Professional Relations strategy across specialties, customer segments, geographies, and priority solutions.
• Build and maintain strategic relationships with established and emerging clinical experts, speakers, professional organizations, and other influential clinical stakeholders.
• Identify gaps in clinical influence and proactively recruit and develop experts who strengthen the organization's presence in priority markets.
• Develop engagement plans defining how KOLs and professional partners support product launches, education, customer engagement, field programs, market development, and other strategic priorities.
• Maintain awareness of competitive KOL networks, emerging clinical leaders, professional organizations, and changing sources of market influence.

Speaker Development & Activation

• Lead the speaker identification, development, and activation strategy, including onboarding, training, evaluation, and ongoing engagement.
• Build a strong pipeline of emerging speakers to expand the organization's clinical voice and support succession planning.
• Partner with Medical Education, Product Marketing, Clinical Affairs, and Sales to prepare speakers around priority solutions and clinical topics.
• Strategically match KOLs and speakers to market needs, field priorities, customer segments, product launches, education programs, and growth opportunities.
• Build meaningful, long-term professional relationships rather than transactional speaker engagements.

Product Launches & Clinical Marketing

• Partner with Product Marketing to develop clinical strategies supporting product launches, priority solutions, and market-development initiatives.
• Identify and engage appropriate KOLs and speakers early in the launch process to support clinical advocacy, education, awareness, and adoption.
• Lead or support expert meetings, advisory groups, and other clinical forums that generate actionable customer and market insights.
• Translate clinical evidence and expert insights into compelling customer-facing narratives and Field Sales resources.
• Ensure clinical marketing initiatives align with broader Sales, Marketing, Medical Education, and business priorities.

Field Sales Enablement