Associate Director, Cell Therapy Non-Personal Promotions

Iovance Biotherapeutics, Inc.; United States; Remote; USD 200,000 - 215,000; Full time

Job summary

Iovance Biotherapeutics, Inc. is seeking an Associate Director, Cell Therapy Non-Personal Promotions to oversee non-personal promotion content for HCP and patient audiences, ensuring cohesive, high-impact engagement across digital channels.

This role partners with Brand HCP and Patient Marketing leads, Insights, and agency teams to scale digital engagement. Travel up to 30% domestically, 5+ years in oncology marketing, and a track record leading cross-functional campaigns across multiple

Qualifications

• 5+ years of relevant marketing experience.
• Bachelor’s degree in marketing or related field.
• Oncology and/or cellular therapy marketing experience preferred.
• Experience building, managing, measuring, and optimizing non-personal promotional campaigns.
• Experience in metastatic melanoma is highly preferred.
• Cross-functional team collaboration in a small company environment.

Responsibilities

• Oversee non-personal promotion (NPP) omnichannel execution.
• Lead HCP and Patient NPP planning and execution.
• Translate brand objectives into engaging NPP campaigns.
• Manage agency partnerships and daily activities.
• Track KPIs and optimize campaigns with dashboards.

Skills

Marketing

Oncology marketing

Non-personal promotions

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Marketing analytics tools

Job description

About

Iovance Biotherapeutics, Inc.isthe global leader in innovating, developing, and delivering tumor infiltrating lymphocyte (TIL) cell therapies for patients with solid tumors.Amtagvi® (lifileucel) is the firstFDA-approved, one-time treatment for previously treated advanced melanoma, now approved in three global markets and available at more than 95 authorized treatment centers. The Iovance TIL platform spans registrational trials and next-generation programs inadditionalsolid tumors, including gene-edited and IL-12 tethered TIL therapies, next-generation IL-2, and precision immuno-oncology approaches. As the first and only company to take TIL therapy from concept to a broadly accessible commercial treatment,Iovanceoperates as an end-to-end cell therapy company, anchored by fully owned, centralizedU.S.-based manufacturing that is scaled to serve thousands of cancer patients worldwide each year. For more information, please visit www.iovance.com.

Amtagvi® and its accompanying design marks,Proleukin®,Iovance®, and IovanceCares™are trademarks and registered trademarks ofIovance Biotherapeutics, Inc.or ts subsidiaries. All other trademarks and registered trademarks are the property of their respective owners.

Information on Iovance’s broad, industry-leading patent portfolio is available on the Intellectual Property page on www.iovance.com.

Overview

The Associate Director, Cell Therapy Non-Personal Promotions will oversee the management and execution of non-personal promotion (NPP) content for both HCP and patient audiences, ensuring cohesive, high-impact engagement across digital channels. This role also offers the opportunity to build and scale best-in-class digital engagement models in close partnership with Brand HCP and Patient business leads, Insights, and agency teams.

SpecificResponsibilities

• Support non-personal promotion (NPP) omnichannel execution while identifying and designing integrated engagement opportunities aligned to customer insights, audience segmentation, and brand objectives.
• Partner with both HCP and Patient Marketing business leads to understand engagement strategy, objectives, market research, and key priorities.
• Lead HCP NPP planning and execution to support education, engagement, and message reinforcement across relevant digital and media channels.
• Lead patient and caregiver NPP planning and execution to support disease-state education, branded engagement, and appropriate journey-based communications.
• Translate brand objectives, customer insights, audience segmentation, and market research into engaging and effective non-personal promotional campaigns that meet audience needs and preferences while ensuring consistent messaging across multiple digital channels.
• Partner with and manage day-to-day activities with the media agency.
• Partner with business leads and BAI to analyze NPP campaign performance, define and track KPIs, develop dashboards, identify actionable insights, and optimize future initiatives through ongoing test-and-learn planning.
• Offer targeted digital solutions and strategies to enhance NPP, brand, and disease-state education strategies and reach the right HCPs, patients, and caregivers.
• Identify and evaluate new marketing technology platforms that support future readiness and engagement models such as AI and emerging digital solutions.
• Serve as the NPP content owner in the promotional review committee process, partnering with the weekly review team to manage assets from creation through execution across NPP channels.
• Collaborate closely with cross-functional stakeholders (Medical Affairs, Market Access, Commercial, Legal) to ensure alignment of NPP brand strategy and execution is effective and compliant.
• Manage NPP omnichannel tactical execution budget effectively to ensure efficient resource allocation

Travel

• Travel up to 30% (domestic)

Education and Qualifications

• 5+ years of relevant marketing experience
• A bachelor’s degree in marketing or related fields is required
• Oncology and/or cellular therapy marketing experience preferred
• Experience building, managing, measuring, and optimizing non-personal promotional campaigns
• Experience in metastatic melanoma is highly preferred
• Proven ability to work with cross-functional teams or work groups in a small company environment
• Strong strategic thinker with ability to formulate, develop and execute strategy
• Intellectually curious with the ability to process a great deal of information in a fast-paced evolving environment
• Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines.
• Strong team player and motivated individual contributor
• Results oriented with sense of urgency
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing

Physical Requirements

• Sit for extended period of time in front of computer (2-4 hour)

#li-remote

The annual base salary we reasonably expect to pay is listed. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of the role, job duties/requirements, and relevant education, experience and skills.

Pay Transparency

$200,000—$215,000 USD

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

Iovance is committed to cultivating and offering a diverse and inclusive work environment. As an equal-opportunity employer, our employees and applicants will be considered without regard to an individual’s race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. If you need assistance or accommodation to apply to one of our opportunities, please contact [e-mail].

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