Associate Director, Campaign Development Lead - HIV

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck & Co. is seeking a Campaign Development Lead to translate marketing strategy into action, orchestrating integrated digital campaigns and guiding cross-functional teams through creative processes for campaigns, resources, and content.

You'll apply AGILE methods and test-and-learn principles across project phases, collaborating with architects, agency contractors, and regulatory teams to deliver optimized customer experiences and content that resonates with providers, patients, and payers.

Qualifications

• Bachelor's degree (BS/BA) required.
• 5+ years of combined digital marketing/marketing support or sales experience.
• Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week.
• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic.
• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development.
• Strong digital acumen and understanding of criteria for effective digital content.
• Knowledge/experience in healthcare marketing and/or promotion.
• Demonstrated ability to implement marketing strategies that work.
• Excellent business and communication/influencing skills.
• Experience and success in a cross-functional team leadership role.
• Well organized, highly motivated, process-driven, results-oriented personality.

Responsibilities

• Lead development of customer experience and campaign planning.
• Shape and orchestrate fully integrated digital campaigns and lead agency and internal teams through the creative process for campaigns, resources, and content.
• Employ AGILE practices and a test-and-learn approach through each phase of the project, collaborating with architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams.
• Drive strategy development, creative development, approval, and market delivery, impacting the final product significantly.

Skills

Digital Marketing

Campaign Development

Channel Management

Content Creation

Cross-Functional Project Management

Customer Engagement

Marketing Strategy

Marketing Activation

Marketing Plan Execution

SEM

Social Media Operations

Education

Bachelor's degree (BS/BA)

Job description

Role Summary

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally, we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

What happens when you take the lean, agile approach to digital marketing and apply it to pharma? A greater positive impact, on more lives, in less time. It's happening right here, right now-your chance to craft a career that matters, to be a catalyst for change, and inspire hope in patients who need it most.

Why Join Our Digital Marketing Team?

Agility. Speed. Relevance. Results.

Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal is to reach consumers, physicians, and payors at the right time, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The result is to create relevant, personalized content that gains response. And there's an important part for you to play.

Campaign Development Lead

Put your marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources, and relevant content. This is your chance to use your digital knowledge to employ new technologies and channels, developing customer‑experience best practices and targeting to achieve an optimal customer experience. Employing AGILE practices and a test‑and‑learn approach through each phase of the project, you'll wear many different hats as you collaborate with architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams in the co‑design, co‑creation, and execution of campaign plans every step of the way. You'll be crucial in strategy development, creative development, approval, and market delivery, impacting the final product significantly.

Qualifications

Minimum Requirements

• Bachelor's degree (BS/BA)
• 5+ years of combined digital marketing/marketing support or sales experience
• Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development
• Strong digital acumen and understanding of criteria for effective digital content
• Knowledge/experience in healthcare marketing and/or promotion
• Demonstrated ability to implement marketing strategies that work
• Excellent business and communication/influencing skills
• Experience and success in a cross-functional team leadership role
• Well organized, highly motivated, process-driven, results-oriented personality
• Ability to re-balance priorities and assume responsibility in a multi-tasking environment
• Understanding of how to maximize digital channels, techniques, and operating models
• Ability to thrive within a data-driven, fast-paced setting defined by change
• Innovative thinking

Preferred Qualifications

Digital marketing experience in the pharmaceutical industry

Required Skills

• Adaptability
• Adaptability
• Agency Management
• Campaign Development
• Channel Management
• Content Creation
• Cross-Functional Project Management
• Customer Engagement
• Customer Insights
• Customer Marketing
• Digital Marketing
• Direct Marketing
• Email Marketing
• Healthcare Marketing
• Ideation
• Marketing
• Marketing Activation
• Marketing Automation
• Marketing Campaign Planning
• Marketing Management
• Marketing Plan Execution
• Marketing Strategies
• Marketing Tactics
• Search Engine Marketing (SEM)
• Social Media Operations {+ 1 more}

US and Puerto Rico Residents Only

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is $142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

San Francisco Residents Only

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Employee Status

Regular

Relocation

No relocation

VISA Sponsorship

No

Travel Requirements

No Travel Required

Flexible Work Arrangements

Hybrid

Shift

Not Indicated

Valid Driving License

No

Hazardous Material(s)

N/A

Job Posting End Date

09/12/2026

A job posting is effective until 11:59:59PM on the day BEFORE -the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID

R416325