Associate Director, Business Intelligence

Publicis Health Media; New York (NY); On-site; USD 112,290 - 161,280; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Dental and vision coverage

Paid time off

Job summary

Publicis Health Media is seeking an Associate Director of Business Intelligence in New York, NY. In this role, you will apply your expertise in data analysis and strategic consulting to lead BI efforts for various enterprise clients in the health and wellness sector.

Your responsibilities include managing client relationships, overseeing data sources, and providing insights to optimize media investment. A strong background in analytics and healthcare is essential. The position offers competitive compensation and benefits.

Qualifications

• 5 to 7 years of experience in data/analytics consulting or quantitative marketing.
• Understanding of multi-channel marketing mix.
• Experience in healthcare, pharmaceuticals or life sciences.

Responsibilities

• Create and manage professional relationships with internal and external team members.
• Develop measurement plans and proposals based on client goals.
• Oversee business rules and participate in scoping processes.
• Manage internal data sources and third-party vendors.
• Synthesize data into actionable insights for client presentations.
• Identify consultative selling opportunities.
• Provide strategic reviews of team deliverables.
• Collaborate across the organization for project success.

Skills

Data analysis

Strategic consulting

Client relationship management

Consultative selling

Tools

MS Excel

Power BI

Tableau

Datorama

Job description

Overview

The Associate Director of Business Intelligence will apply their years of experience in data analysis and strategic consulting as the BI lead on any of our myriad of enterprise clients within the health and wellness industry. Important to this success will be the ability to source and use the many data sources at the disposal of the BI team to not only represent the business impact that our media/marketing campaigns have in the marketplace but also the ability to translate these insights into relevant recommendations to optimize media investment for our clients. You will report to the Director of Business Intelligence.

Responsibilities

• Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on your client's behalf.
• Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
• Oversee the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
• Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
• Synthesize the data available into insights about the success of our programs in transforming the behavior of our target audience (healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement.
• Be a strategic consultant using the aforementioned insights as the foundation for presentations, reports, assorted client deliverables in either a face-to-face or virtual setting.
• Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in any new business development opportunities as they arise.
• Understand client needs and internal operations to achieve success for the client and team.
• Provide strategic review of your team's work to ensure deliverables are on time, data cleanliness & clean presentation of story is presented, and overall, of high quality.
• Collaborate with people across the organization, affect positive change, understand competitive offerings, identify needs to get projects moving and keep them moving forward with our teams.
• Independently provide POV for clients or our teams, while sourcing or researching any needed information to inform decision-making in consideration of business rules.
• Manage a team, teaching process and providing a growth path for direct reports while managing their workload for success.

Qualifications

• 5 to 7 years of work experience in data/analytics consulting or quantitative marketing/analysis (healthcare, pharmaceuticals or life sciences experience).
• Depth of understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers.
• Power-user of business IT software: MS Excel, Word, PowerPoint.
• Literacy of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.

Compensation Range: USD $112,290.00 - USD $161,280.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/20/2026.

All your information will be kept confidential according to EEO guidelines.