Associate Director, Brand Analytics – Systemic Mastocytosis (SM)

Biopharma Careers; Cambridge (MA); On-site; USD 149,000 - 215,000; Full time

Job summary

Sanofi Inc. in the US seeks an Associate Director, Brand Analytics to lead reporting and insights for Systemic Mastocytosis, partnering with US Commercial leadership and cross-functional teams.

You will leverage primary and secondary datasets, including specialty pharmacy and national data, to deliver performance insights and identify opportunities for AYVAKIT and SM programs. Based in Cambridge, MA or Morristown, NJ, this role reports to the Director, Insights & Analytics.

Qualifications

• Bachelor's degree required; advanced degree (MBA, MS, MD, PhD) preferred.
• Minimum 5 years of pharmaceutical/biotech analytics experience.
• Strong business acumen with excellent communication & presentation skills.
• Proficiency with data management & analysis platforms (Databricks, Snowflake, etc.).
• Experience with specialty pharmacy/patient services data and national sales/demand data.

Responsibilities

• Act as strategic partner and SME for brand leadership in key Commercial activities/workstreams.
• Develop and measure KPIs aligned with brand strategy and tactics.
• Lead development and maintenance of KPI reports for Marketing, Sales, PSS, and Market Access.
• Synthesize brand performance metrics into a cohesive narrative for Commercial leadership.
• Drive dynamic performance dashboards to enable agile decision-making.
• Support launches through segmentation and targeting leadership.
• Collaborate with Advanced Analytics on AI/ML applications for business levers.
• Coordinate with Data Management to ensure insights are contextually grounded.

Skills

Brand analytics

Pharma analytics

Data visualization

SQL

Python

Databricks

Snowflake

Power BI

Salesforce

Veeva

Education

Bachelor's degree

MBA/MS/PhD preferred

Tools

Databricks

Snowflake

Excel

PowerPoint

Veeva

Salesforce

Power BI

Tableau

Job description

Job Title: Associate Director, Brand Analytics – Systemic Mastocytosis (SM)

Location: Cambridge, MA or Morristown, NJ

About the job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

At Sanofi, we chase the miracles of science to improve people’s lives. We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into reality for millions of people.

Strategic Context:

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure and creating the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to facilitate best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs.
• Standardize best-in-class capabilities, strengthen global & local support, and implement a better vertical reporting structure within GTMC from local to global.
• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency.

The Associate Director, Brand Analytics – Systemic Mastocytosis (SM) will be responsible for the reporting and presenting Sanofi portfolio performance and integrated insights to leadership. As a member of the Insights and Analytics (I&A) team, the US SM Brand Analytics lead will be an integral strategic partner to Sanofi’s US Commercial leadership, collaborating with a range of cross-functional stakeholders (e.g., Data Management, Digital / IT, Market Access, Launch Excellence, etc.) to deliver best-in-class Brand Analytics support for AYVAKIT and pipeline SM products. This individual will be responsible for leveraging a wide range of primary and secondary datasets (including specialty pharmacy / distributor data, HCP & patient-level transactions, and both syndicated and custom national performance deliverables) to deliver impactful performance insights and proactively identify areas of opportunity.

This position will report to the Director, Insights & Analytics – Systemic Mastocytosis (SM) and will be based in Cambridge, MA or Morristown, NJ.

Main Responsibilities :

• Act as strategic partner and subject matter expert for brand leadership in key Commercial activities / workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives.
• Partner with brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics.
• Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions.
• Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership.
• Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making.
• Support new launches through leadership of behavioral segmentation and targeting.
• Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics.
• Collaborate with Brand Analytics & Forecasting leads across Sanofi’s portfolio on TA / business unit-level performance overviews and deep dives.
• Partner with Advanced Analytics colleagues to support optimization of promotional investments (e.g., marketing mix analyses) and better understand / impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.).
• Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sales Force Effectiveness reports.
• Coordinate with Data Management to ensure insights are properly contextualized and derived from reliable, high-quality information.
• Coach junior I&A team members as they engage in onboarding, upskilling, and training in Sanofi-specific processes / data.
• Collaborate effectively with offshore Sanofi Hub I&A team members to deliver Brand Analytics insights, and provide day-to-day leadership and oversight in a matrix management structure.

Basic Qualifications:

• Bachelor's degree required; advanced degree (MBA, MS, MD, PhD) preferred
• A minimum of 5 years of experience in pharmaceutical/biotech analytics (experience may be gained at a manufacturer OR at a consulting firm working on pharma/biotech projects)
• Strong business acumen, with well-developed communication & presentation skills
• Strong analytical skills, with ability to design, develop, and execute analyses to answer complex business questions
• Patient-level claims data experience (IQVIA, Komodo, Symphony, or similar platforms)
• Proficiency with Microsoft Office applications (particularly Excel & PowerPoint)
• Experience with data management & analysis platforms (e.g., Databricks, Snowflake, etc.)
• Experience with specialty pharmacy/patient services data and national-level sales/demand data

Preferred Qualifications:

• Core analytics programming languages (e.g., SQL, R, Python, VBA)
• Data visualization/business intelligence tools (e.g., Power BI, Tableau, Qlik, or PowerPoint-based dashboards)
• CRM systems experience (Veeva, Salesforce, etc.)
• Experience in relevant therapeutic areas (Rare Disease, Oncology, Hematology)
• Ability to collaborate with Advanced Analytics teams on AI/ML applications (hands-on data science experience is a plus but not required)

Soft Skills:

• Ability to thrive in a fast-paced environment, comfortable with ambiguity, and with a track record of delivering exceptional results.
• Authentic, humble team-player with a strong desire to learn & develop new skills.
• Excellent project management skills, able to deftly balance multiple priorities.
• Ability to work in a matrixed environment with many cross-functional partners to understand and influence key business decisions.

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Aff… (full paragraph copied verbatim from original)

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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Aff… (full paragraph copied verbatim from original)

North America Applicants Only

The salary range for this position is: $148,500.00 - $214,500.00

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK .