Associate Director, Addressable Technology

Mediabrands; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Mediabrands is seeking an Associate Director for Addressable Technology to lead a team in delivering high-impact campaigns utilizing advanced ad tech solutions. The role requires extensive experience in digital creative development, proficiency in programming, and strong project management skills. Join a diverse team dedicated to fostering innovation and high quality in dynamic marketing landscapes.

Benefits

Medical and dental coverage

401(k) plans

Discretionary time off

Employee discount program

Paid family benefits

Qualifications

• 5+ years experience in a digital creative or ad technology role.
• Comfortable managing teams and multiple projects across locations.
• Ability to write scalable and modular code.

Responsibilities

• Lead ad technology and omni-channel campaign production efforts.
• Develop large scale programmatic and social campaigns.
• Facilitate relationships with platform partners to ensure best practices.

Skills

Digital Creative Development

Project Management

Communication

Integration

Collaboration

Analytical Skills

Tools

JIRA

Smartsheets

Asana

Github

Job description

Associate Director, Addressable Technology

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Associate Director, Addressable Technology

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Mediabrands Content Studio provided pay range

This range is provided by Mediabrands Content Studio. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

Our team is looking for an experienced engineering leader to help lead and manage a team of multidisciplinary developers, executing best in class omnichannel campaigns leveraging industry leading Programmatic Ad Servers and Ad builder/DCO [dynamic content optimization] tools.

Working directly with a wide range of tech partners, inter-agency and integrated teams, the Associate Director, will be the primary subject-matter expert for all addressable campaign builds, ad servers and new tech innovations. They should be comfortable working directly with multi-disciplinary team leads across the agency both in the US and supported global markets. The right candidate will be responsible for developing workflows, technical project/resource management, thorough QA ensuring successful launches while leading the development and prototyping of new automation and brand initiatives.

Responsibilities

• Lead ad technology, tech integration tests, dynamic [DCO], and omni-channel campaign production efforts across multiple brand teams, geographical locations and products (including new business and new agency tech initiatives)
• Develop large scale programmatic and social campaigns across multiple formats and channels employing underlying code bases such as HTML/JS/CSS, and industry leading ad technology
• Balance resources across multiple projects and outsourced tech teams to ensure optimal delivery for all commitments, campaign deliverables, launches and roadmap objectives
• Facilitate campaign delivery statuses, and lead day to day tech delivery conversations
• Audit and Define criteria for all functional and non-functional deliverable requirements including dynamic ad serving, data pass work streams, API/product feed integrations, asset tracking and tagging, performance outputs, creative authoring tools, scalability and quality assurance
• Facilitate and cultivate relationships with our preferred platform partners, to establish development best practices and requirements, ensure continued innovation through product advancements/ways of working, and continuity of service through reporting and troubleshooting
• Encourage innovation, adoption of cutting-edge technologies, inclusion, out-of-the-box thinking, cross-team collaboration, self-organization, and diversity
• Devise strategic roadmaps and onboarding materials for the continued advancements in campaign delivery, QA automation tools and process adoption through our international developer hubs
• Engage and motivate the development teams in driving greater adoption of best practices, standardized development processes, automation tools, and increased ownership of overall product quality
• Manage the career growth of direct reports and team members by providing mentoring, coaching, goal setting and ongoing professional development opportunities
• Identify staffing needs and hire/develop top talent while managing the performance of direct reports

Required Skills & Experience

• Extensive knowledge of digital creative best practices and deliverables
• Ability to write scalable and modular code to employ multi-variant testing and dynamic creative industry standards.
• Digital Creative Development(front-end) or relevant ad technology background with 5+ years experience
• Demonstrated ability to balance campaign objectives and time-to-market requirements without compromising product quality
• Strong understanding of IAB Standards and Digital Ad Formats & specifications
• Working knowledge of Project Management & DevOps tools like JIRA, Smartsheets, Asana, Github
• Self-starter with a high degree of self-motivation and initiative with the ability to build processes from the ground up and collaborate in a multi-stakeholder environment
• Ability to identify skill and capacity gaps on the tech teams to inform the hiring and allocation of top talent
• Proven ability to mentor and grow direct-reports, coach team members and manage performance issues
• Ability to influence and coach multi-disciplinary developer teams and efficiently delegate tasks
• Proven ability to identify inefficiencies, adapt and implement major process revisions
• Strong written and verbal communication skills
• 2+ years working with internal and third-party APIs [REST, SOAP, JSON] like Open Weather Map, CRM data, or product feeds
• Experience working with third party ad servers such as Jivox, Innovid and MediaOcean
• Detailed oriented with the ability support development team through troubleshooting and Quality assurance
• Proficiency in Microsoft Office Tools (Excel, Word, PPT, Outlook, Teams)
• Familiarity working with Creative Assets and Design apps such as Figma and the Adobe Creative Suite (primarily Photoshop, Illustrator, Adobe XD)

Desired Skills & Experience

• 1+ years Python experience or comparable programming language
• Understanding of audience analytics capabilities and best practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
• Experience working with excel formulas for data matching, aggregation and math
• Experience with database systems, Website CMS tools queries and normalization
• Basic understanding and ability to work in After Effects as needed

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services and Marketing Services

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