Associate Digital Marketing Specialist

DIRECTV; United States; Hybrid; USD 36,000 - 48,000; Full time

Benefits offered by this job

Health coverage

Annual bonus

401k match up to 3.5%

Mental health days and wellness perks

Employee Stock Ownership Plan

Phone/internet reimbursements

Professional development opportunities

Charity sponsorships

KPI bonuses

Job summary

Golden Pet Brands is seeking an Associate Digital Marketing Specialist to manage media buys across native and paid social, from concept to completion.

You will set up, test, and optimize campaigns on Taboola, Outbrain, Facebook, and Google Ads, balance budgets, and strive for strict CPA and ROI goals. This role offers a hybrid/remote setup in California with growth opportunities in a fast-paced pet health brand.

Qualifications

• Bachelor's degree or equivalent experience.
• 1-2+ years digital marketing experience preferred.
• Experience with acquisition marketing or paid media is a plus.

Responsibilities

• Set up, manage, analyze, and optimize paid media campaigns and budgets to hit CPA/ROI goals across traffic sources (Taboola, Outbrain, Facebook, Google Ads).
• Optimize campaigns via creative testing, bid adjustments, audience targeting, and day-parting.
• Create online sales funnels in SalesForce CRM.
• Collaborate with CRO and data teams on funnel performance and landing-page testing.
• Maintain relationships with network reps to stay ahead of trends and tools.
• Contribute to customer acquisition funnel development under the Manager, Digital Marketing.
• Audit web analytics implementations and provide recommendations.

Skills

Creative thinking

Organization

Attention to detail

Relationship-building

Fast-paced environment

Willingness to learn

Digital marketing

Education

Bachelors Degree or equivalent experience

Tools

SalesForce CRM

Adobe Premiere

Google Ads

Job description

Creating a world where pets live longer, healthier lives, from their very first meal.

Learn more about our brands.

We’re Looking For A(n): Associate Digital Marketing Specialist

Location: Hybrid (El Segundo, CA and/or Burbank, CA) or Remote

What You’ll Be Doing:

This role is responsible for managing media buys across multiple traffic sources such as native and paid social. This role will be involved in creating campaigns from start to finish, including creating ads, testing for performance, determining budgets, and optimizing for KPIs.

• Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend on all our available traffic sources including but not limited to Taboola, Outbrain, Facebook, Google Ads, etc.
• Optimize campaigns through various strategies including but not limited to creative testing, bid adjustments, audience targeting, and day-parting.
• Create online sales funnels in SalesForce CRM through record creation and management.
• Work with our CRO and data teams to review funnel performance & landing page testing in order to come up with new strategies based on drop-off CTRs and CVRs.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Participate in development and management of effective customer acquisition funnels and buys under the supervision of the Manager, Digital Marketing.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Perform other duties and projects as assigned

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
• Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload
• Work efficiently within a fast-paced, results-driven environment
• Must have a robust willingness to learn, support, and actively participate in the growth of the business
• Capable of working rapidly under pressure, individually and in team settings, and possesses a lust for the unending demands of the advertising world.
• Passion for the digital media space in pet health, personal development, and everything in between
• Required Education: Bachelors Degree or equivalent experience
• Required Experience:
  • 0-1 year digital marketing experience with basic familiarity in acquisition marketing
• Preferred Experience:
  • 1-2+ years digital marketing experience with familiarity in acquisition marketing
  • Familiarity with digital advertising platforms
  • Familiarity in online direct-to-consumer marketing
  • Familiarity working in SalesForce CRM
  • Familiarity with A/B Testing
  • Familiarity with Adobe Premiere
  • Basic experience in spreadsheets (Microsoft Excel and Google Docs)

Golden Perks & Benefits:

• Comprehensive healthcare coverage – We cover100% of premiumsfor medical, dental, and vision plans for employee-only plans.
• Annual bonus.
• We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days,an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with ourEmployee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usagefor eligible employees.
• Professional development opportunitieswith mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over$9 millionto date.
• Potential for quarterly KPI bonuses.

The base salary range is $26.11-$34.86, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please clickhere to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ([e-mail]) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.

Click here to learn more about general internet safety and our hiring practices.