Associate Creative Director — Social & Tentpole Campaigns

Golin Ketchum; New York, Northern (NY, KY); Hybrid; USD 130,000 - 165,000; Full time

Job summary

Golin Ketchum in New York seeks an Associate Creative Director who thrives on scroll-stopping social content and big, culture-shaping ideas. You’ll juggle always-on owned social with tentpole moments that travel beyond brand channels, while collaborating with PR to earn headlines and client storytelling.

You’ll lead in writing captions with voice, crafting visuals in Photoshop, InDesign, and Illustrator, and guiding a team to deliver bold creative across platforms.

Qualifications

• 5-8 years’ experience in advertising, social, or digital media.
• Deep knowledge of social platforms and online culture.
• Art Director: proficient in Photoshop, InDesign and Illustrator.
• Writer: strong writing to evoke emotion and incite sharing.
• Energetic, collaborative team player.

Responsibilities

• Build always-on social content and campaigns that feel alive — not just a media plan with captions.
• Develop earned-first big ideas — tentpole moments, real-time opportunities, stunts.
• Partner with PR media team to turn ideas into headlines.
• Work channel-agnostic, with craft for each platform.
• Communicate ideas to clients with clarity and passion.
• Hunt for and share culture trends before they break.
• Build a portfolio showing both quiet work and big swings.
• Proactive thinking; bring ideas beyond the brief.

Skills

Social media fluency

Caption writing

Art direction

Creative storytelling

Tools

Photoshop

InDesign

Illustrator

Job description

Golin Ketchum in New York seeks an Associate Creative Director who thrives on scroll-stopping social content and big, culture-shaping ideas. You’ll juggle always-on owned social with tentpole moments that travel beyond brand channels, while collaborating with PR to earn headlines and client storytelling.

You’ll lead in writing captions with voice, crafting visuals in Photoshop, InDesign, and Illustrator, and guiding a team to deliver bold creative across platforms.