Associate Creative Director – Social Content Strategy

GoTo Foods, LLC; Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

GoTo Foods, LLC is seeking an Associate Creative Director, Content Creation who lives at the intersection of storytelling, design, video, culture, and audience engagement. This role leads content strategies to connect with audiences and drive brand awareness, engagement, demand, and sales.

The ideal candidate is a social-trend-savvy creator and leader who moves from strategy to execution, mentors content creators, and elevates creative output across platforms.

Qualifications

• 7-10+ years of content creation for social media and branded channels.
• 2-4+ years leading creative teams, content creators, freelancers, or agencies.
• Strong portfolio across social-first content, video, storytelling, strategy, and campaigns.
• Experience shooting, producing, and editing short- and long-form video for social platforms.
• Record of leading content strategy and execution across multiple brands or campaigns.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Experience with AI-powered creative tools and content production preferred.
• Experience in franchise/retail/hospitality or multi-brand environments preferred.

Responsibilities

• Develop and lead social-first content strategies aligned with brand objectives.
• Oversee creation and execution of content across Instagram, Facebook, YouTube, TikTok, X, and more.
• Lead as player/coach, guiding concepts through production and publication.
• Mentor content creators, freelancers, and partners with ongoing feedback.
• Foster creativity, collaboration, and continuous learning across the team.
• Maintain brand standards while evolving creative approaches and formats.
• Produce, direct, shoot, edit, and publish video, graphics, and photography as needed.
• Translate complex business messages into audience-focused stories driving engagement.
• Partner with IMC, Creative Services, Digital, CRM, PR, Brand Marketing for campaigns.
• Monitor trends, platform updates, and emerging tech to identify opportunities.
• Analyze content performance and audience behavior to optimize efforts.
• Manage production schedules, budgets, and resources across projects.
• Test and scale innovative formats and storytelling approaches.
• Collaborate with leadership to identify process improvements and content innovations.
• Advise internal stakeholders on social trends and content best practices.

Skills

Adobe Creative Cloud

Social media best practices

Content performance metrics

Stakeholder management

Written and verbal communication

Education

Bachelor's degree in Marketing or related field

Tools

Premiere Pro

Photoshop

Illustrator

After Effects

Job description

GoTo Foods, LLC is seeking an Associate Creative Director, Content Creation who lives at the intersection of storytelling, design, video, culture, and audience engagement. This role leads content strategies to connect with audiences and drive brand awareness, engagement, demand, and sales.

The ideal candidate is a social-trend-savvy creator and leader who moves from strategy to execution, mentors content creators, and elevates creative output across platforms.