Associate Creative Director Run/Train Creative & Design Somerville, United States of America

PUMA Gruppe; Somerville (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

PUMA Gruppe is seeking a motivated Associate Creative Director Run/Train to lead innovative advertising campaigns in a fast-paced environment. The ideal candidate will have over 8 years of experience in digital design and a deep understanding of the running and fitness industry. This role combines creativity with strategic leadership to enhance brand identity and achieve tangible results.

Qualifications

• 8+ years’ experience in digital design within the footwear/apparel industry.
• Experience managing teams of 3+ people.
• Strong collaborative and organizational skills.

Responsibilities

• Strategize and manage advertising campaigns that drive brand objectives.
• Oversee creative production and collaborate with external partners.
• Lead the creative team to ensure performance meets expectations.

Skills

Leadership

Creativity

Communication

Education

Bachelor’s Degree in Graphic Design

Art Direction

Digital Marketing

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Talent

Bachelor’s Degree in Graphic Design, Art Direction, Digital Marketing or design-related equivalent

8+ years’ experience in the digital design, social, or creative specific to the footwear/apparel industry

Management experience of teams with 3+ people

Must be a self-starter, comfortable working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative and flexible

Effectively prioritize multiple projects while simultaneously handling demands and changes

Excellent writing and communications experience

Domestic and International Travel required - up to 40%

Your Mission

We are seeking a motivated Associate Creative Director Run/Train (RT) to strategize, manage and develop advertising campaigns that push the boundaries of creativity while driving strategic objectives. This role encompasses both the artistry of creative ideation and the leadership prowess to guide a team toward excellence. As the Associate Creative Director (R/T), you will be at the forefront of crafting innovative campaigns that resonate with audiences, elevate brand identity, and deliver tangible results for the business.

Our ideal candidate possesses a deep understanding of the running and fitness industry, coupled with a proven track record in crafting strategic frameworks and executing creative campaigns across diverse marketing channels. You should demonstrate extensive expertise in digital content development, including defining seasonal content plans, structuring messaging hierarchies, and overseeing end-to-end creative execution. The ideal candidate has impeccable taste, is innovate, collaborative, ambitious and enjoys managing a team.

Develop thorough creative strategies aligned with the Brand and BU's objectives, maintaining brand identity, and captivating the target audience.

Oversee the end-to-end development and implementation of seasonal creative directions for the Business Unit, including collaboration with external partners and agencies.

Define clear content plans and message hierarchies for all marketing channels and create plans to produce the required assets.

Collaborate with marketing channel owners to implement ideas that align with their strategic channel directions encompassing Paid Media, PR, Organic Social, Commercial Marketing, and ecommerce.

Lead creative productions by identifying, hiring, and briefing external partners such as creative agencies, photographers, illustrators, animators, producers, and content creators. Additionally, manage multiple agency relationships and designers across various projects with a clear design voice and unwavering creative precision.

Lead the development of creative guidelines to aid in regional execution of global concepts.

Use research and market trends analysis, benchmark, feedback, and consumer insights to identify opportunities and inform strategic decision-making.

Demonstrate leadership through a passion for management and mentoring, fostering team spirit, and cultivating energy and optimism. Provide accountable leadership to the creative team, ensuring performance and results meet expectations.

Ability to socialize and present creative work in a compelling and persuasive way to cross-functional partners and senior leadership, has excellent people skills.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!