Associate Creative Director, Performance

Whatnot; Los Angeles (CA); Remote; USD 175,000 - 225,000; Full time

Job summary

A leading live shopping platform is seeking an Associate Creative Director for Performance Marketing to lead and innovate creative strategies. You will oversee processes from brainstorming to execution, analyzing performance data and trends to optimize marketing efforts. Ideal candidates have over 10 years of experience in performance marketing, particularly in paid social, and possess strong leadership and analytical skills. This role supports remote work but requires commuting distance to Los Angeles, New York City, or San Francisco hubs.

Benefits

Generous Holiday and Time off Policy

Health Insurance options including Medical, Dental, Vision

Work From Home Support

Home office setup allowance

Monthly allowance for cell phone and internet

Care benefits

Monthly allowance for wellness

Annual allowance towards Childcare

Lifetime benefit for family planning

401k offering with employer match

Parental Leave

Monthly allowance to dogfood the app

Qualifications

• 10+ years of experience in performance creative roles focused on paid social.
• 2-4+ years in a lead role executing creative projects independently.
• Strong understanding of digital marketing trends and audience behavior.

Responsibilities

• Oversee creative processes from brainstorming to execution.
• Analyze performance data to refine creative strategies.
• Manage relationships with external agencies for scaling production.

Skills

Performance marketing

Creative leadership

Analytical skills

Project management

Trend analysis

Job description

🚀 Join the Future of Commerce with Whatnot! Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.

From fashion, beauty, and electronics to collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

Role

We are looking for an Associate Creative Director, Performance Marketing to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core member of the team, you’ll play a key role in leading the strategy, development, and execution of high-performing creative assets across international marketing channels. We’re looking for a collaborative, data-driven creative leader who’s eager to experiment, optimize, and push the boundaries of performance marketing and elevate Whatnot’s position within the cultural landscape.

• Oversee end-to-end processes, from initial brainstorms to final handoff, to deliver standout work that drives conversion and engagement.
• Establish a steady pipeline of relevant, high-performing creative at a global scale for ongoing testing and iteration that successfully balances performance goals with brand ambitions.
• Analyze performance data and testing results to uncover and share insights in creative lookbacks with stakeholders, refine creative direction and strategies, and drive better outcomes.
• Stay ahead of trends, emerging platforms, and creative best practices to keep our marketing fresh, effective, and culturally resonant.
• Provide feedback and guidance to team members and external partners, fostering a collaborative environment of creative excellence.
• Manage relationships with external agencies and contractors as needed to scale creative production efficiently.

Team members in this role are required to be within commuting distance of our New York City, San Francisco, or Los Angeles hubs.

You

Curious about who thrives at Whatnot? We’ve found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.

Role As our Associate Creative Director, Performance Marketing you should have 10+ years of experience in performance creative roles with an emphasis on paid social, plus:

• 2-4+ years of experience in a lead role executing projects independently, including in-house experience at a multi-sided brand.
• Proven track record of leading creative development from concept to execution, clearly articulating strategies and concepts to creators, designers, copywriters, and video editors.
• Deep understanding of audience behavior, established and emerging digital marketing trends and tools, specifically paid and organic social, across all ad platforms.
• Skilled at interpreting performance data, leveraging analytics tools to refine creative strategies and enhance campaign effectiveness.
• Ability to set and achieve performance marketing goals, managing budgets and campaigns at scale, with the awareness to pivot and adapt as priorities shift.
• Experience reacting to cultural moments with timely, relevant social content that resonates.
• Thrives in a fast-paced environment, motivated by both creativity and results.
• Passion for exploring how brands can intersect with culture.
• Naturally curious and proactive, with a growth mindset and a high standard for quality.
• You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.
• High-growth startup, marketplace or creator-focused platform experience preferred.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• All Whatnauts are expected to develop a deep understanding of our product. We’re passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave
• 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Compensation Range: $175K – $225K