Associate Creative Director, Creative Development (Multicultural Copywriter)

dentsu; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance (short/long-term)

401(k)

Paid time off

15 paid holidays/year

Paid parental leave

Job summary

Dentsu Creative in New York is seeking an ACD, Copywriter (Multicultural) to lead multicultural campaigns with emphasis on Hispanic audiences. You will pair with an ACD art director and report to creative leaders on a major healthcare/brand project.

You'll concept, copy, and direct integrated campaigns across TV, OLV, social, and experiential while mentoring junior staff and influencing new business storytelling.

Qualifications

• 7+ years in creative advertising at an agency with increasing ownership.
• Fluent in spoken and written Spanish.
• Experience writing for multicultural audiences, focusing on Hispanic audiences.
• Strong concepting and copywriting across TV, OLV, social and campaigns.
• Proficient on set and in post; production knowledge.

Responsibilities

• Concepting and copyrighting of integrated campaigns from concept through production.
• Partner with your ACD art director from brief to delivery on projects of any size and style.
• Concept and develop campaign systems with a consistent visual logic.
• Mentor a midlevel team; share knowledge to improve the work around you.
• Contribute to pitches and shape the agency voice in new business contexts.

Skills

Spanish language fluency

Multicultural advertising

Production chops

Storytelling/copywriting

Campaign portfolio

Education

Bachelor’s degree in advertising/design/related

Tools

Adobe Creative Cloud Photoshop

Adobe Creative Cloud Illustrator

Adobe Creative Cloud InDesign

Job description

ACD, Copywriter (Multicultural)

We’re looking for a New York or Boston based Associate Creative Director, Copywriter (Multicultural) with experience copywriting multicultural creative and an emphasis on Hispanic audiences and Spanish speakers. You’ll be paired with an ACD art director and reporting to CDs and an ECD on one of our newest creative AOR wins, one of the largest healthcare, pharmacy, and consumer wellness brands in the US. You’ll lead and write the language of integrated campaigns, not just execute them. You’ll join a team executing a variety of deliverables including integrated brand campaigns, retail and shopper marketing, CRM and lifecycle communications, healthcare enrollment and member communications, patient education, social and content creation, retail media and commerce assets, in-store experiences, personalization programs, and AI-enabled creative production. This highly conceptual thinker is responsible for generating, co-managing and co-directing the look, tone and feel of all on-strategy creative ideas across multiple mediums.

The team

• Good taste is table stakes. We sweat the details. Craft is how we compete.
• Team players only. People stay here for a reason. The team culture across departments is collaborative and the work shows it.
• Must tolerate dad jokes. If you can’t, you will not be happy.

What You’ll Do

• Concepting and copyrighting of integrated campaigns (TV, OLV, social, performance creative, experiential, activations) from concept through production
• Partner closely with your ACD art director from brief to delivery, on projects of any size and style
• Concept and comp across multiple projects simultaneously, developing campaign systems with a consistent visual logic
• Bring a sharp eye to storyboards, comps, and mockups, knowing the difference between a rough and a finished idea
• Work across two Creative Direction teams, alongside strategists, producers, and designers
• Mentor a midlevel team; share what you know and make the work around you better
• Contribute to pitches and help shape the voice of the agency in new business contexts
• Stay genuinely interested in where culture is going, new formats, platforms, and ways of connecting

What We’re Looking For

• Experience: 7+ years in creative advertising at an agency, with a clear arc of increasing ownership
• Portfolio: TV, OLV, and integrated work that shows both concept thinking and craft, not just executions
• Spanish language fluency – must be fluent in spoken and written Spanish, ideally a native Spanish speaker
• Understanding of how to write for multicultural audiences, with focus on Hispanic audiences and cultural fluency around these audiences
• Production chops: Comfortable on set and in post. You understand how things get made
• Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign) used to build ideas, not just finish them
• Education: Bachelor’s degree in advertising, design, or a related field

Compensation & Benefits

The anticipated base salary range for this position is $99,500–$150,000. Placement within the range is based on experience, skills, and other factors permitted by law.

Benefits include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Full benefits details at dentsubenefitsplus.com. Dentsu complies with applicable state and local leave laws, including the Colorado Healthy Families and Workplaces Act.

Location

New York

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent

Equal Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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