Associate Creative Director, Copywriter New York, NY

Lume Deodorant, LLC; New York (NY); Hybrid; USD 118,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

4 weeks sabbatical after 5 years, 6–10

20 fully paid weeks off for newParents

Job summary

Lumē is seeking an ACD, Copywriter to lead concepts and craft, partnering with the ACD Art Director, design and content teams to shape campaigns from day one. This role provides strategic creative leadership across Lumē and Mando, ensuring a cohesive voice across all touchpoints.

This player-coach position manages two Senior Copywriters, stays close to the work across social, digital, packaging, in-store, and activations, and defines the evolving brand voice.

Qualifications

• You think in campaigns, not lines.
• Your instinct is to find the idea first and solve the copy execution second.
• You care as much about whether the work sells as whether it's beautiful — you understand that brand storytelling and business performance aren't in tension, and you write with both in mind.
• You're a natural mentor — your feedback is direct, specific, and genuinely improves people's writing, not just their feelings about it.
• You're fluent in social and digital — you understand how copy lives on platforms and how to make writing that feels native.

Responsibilities

• Concept original campaign ideas across social, digital, in-store, and activations in close partnership with the ACD Art Director — bringing strong copy thinking and voice strategy to every brief.
• Own the copywriting across all consumer-facing touchpoints: packaging, retail, digital, social, and campaign — with a consistent, evolving brand voice for each brand.
• Manage and develop two Senior Copywriters through structured feedback, regular crits, and documented growth goals that raise the overall level of craft on the team.
• Help define and document the copy voice for both Lumē and Mando as the brands continue to evolve — building guidelines the broader team can use independently.
• Write for and direct video and content production — not as an editor, but as the creative lead ensuring the copy and concept land correctly through production partners.

Skills

Campaign thinking

Brand voice

Mentorship

Social & digital fluency

Ambiguity tolerance

Job description

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

The Creative team at Lumē and Mando is small, ambitious, and building something real. We work across both brands — two whole body deodorants that do something the rest of the industry doesn't: stop the bacteria that causes B.O. anywhere on the body. It's a genuinely better product solving a problem people have always been too embarrassed to talk about. Our job is to change that. We make campaigns, content, packaging, and activations that help people understand why these products are different — and why they should care. We're in the middle of a major brand transformation, and the work we're doing right now will define what these brands look and feel like for years to come.

About the Role

We're looking for an ACD, Copywriter who leads with concepts and executes with craft. You'll be the voice partner to the ACD Art Director, design team, and content creation team — concepting campaigns together, pushing ideas to unexpected places, and making sure the work says something as interesting as it looks. This isn't a job where you're handed a brief and told to fill in the tagline. You're in the room when the ideas are forming, shaping both what we say and how we say it.

Neither brand is finished. Both have room to grow, tighten, and get more interesting — and we're looking for someone who sees that as the opportunity, not the problem. If you're drawn to building and evolving rather than maintaining what's already there, this is the right role.

This is a player-coach position. You'll manage two Senior Copywriters and be deeply accountable for their growth — while staying close enough to the work that your own instincts stay sharp. The work spans social, digital, packaging, in-store, and activations across two brands with different audiences. That range is the job.

A Day in the Life

No two days look the same, but here's a taste of what this role actually feels like:

• Sitting in on a brief kickoff with the Brand and Marketing leads for Lumē's next campaign — asking the questions that reframe the strategy before a single line gets written.
• Running a concepting session with the ACD Art Director, building off each other's thinking until an idea emerges that neither of you would have landed on alone.
• Reviewing a batch of social copy from one of your Senior Copywriters — giving feedback that's specific enough to actually improve the work, not just your version of it.
• Partnering with the Social team on a platform-native content series, working together early enough to shape both the idea and how it lives on each channel.
• Writing three headline directions for a Lumē product launch yourself, killing two because the third is actually right — then briefing your team on how to extend it.
• Pushing back (with evidence) on a brief from Marketing that's asking for something technically accurate but doesn't sound like a human being wrote it.
• Sitting in a packaging review and being the person in the room who asks: does this actually sound like us?
• Ending the day with a clear sense of what your team needs tomorrow — which decisions are yours to make, which ones you need to unblock, and where the work needs to move faster.

What You Will Accomplish

• Concept original campaign ideas across social, digital, in-store, and activations in close partnership with the ACD Art Director — bringing strong copy thinking and voice strategy to every brief.
• Own the copywriting across all consumer-facing touchpoints: packaging, retail, digital, social, and campaign — with a consistent, evolving brand voice for each brand.
• Manage and develop two Senior Copywriters through structured feedback, regular crits, and documented growth goals that raise the overall level of craft on the team.
• Help define and document the copy voice for both Lumē and Mando as the brands continue to evolve — building guidelines the broader team can use independently.
• Write for and direct video and content production — not as an editor, but as the creative lead ensuring the copy and concept land correctly through production partners.

This Should Describe You

• You think in campaigns, not lines. Your instinct is to find the idea first and solve the copy execution second.
• You care as much about whether the work sells as whether it's beautiful — you understand that brand storytelling and business performance aren't in tension, and you write with both in mind.
• You have a confident, well-developed point of view on how a brand should sound — and you can defend it without being precious about it.
• You're a natural mentor — your feedback is direct, specific, and genuinely improves people's writing, not just their feelings about it.
• You're fluent in social and digital — you understand how copy lives on platforms and how to make writing that feels native, not posted.
• You operate well in ambiguity — you can take a loose brief or an unresolved problem and move it forward without needing all the answers first.You build trust with cross-functional partners by showing up prepared, communicating clearly, and following through.

Here's Who You'll Work With

• Reporting to the Head of Creative, Lumē & Mando
• Managing 2x Senior Copywriters across Lumē and Mando
• Close collaboration with the Design Director and design team on brand identity and campaign alignment
• Regular cross-functional partnership with the content creation team, Brand, Marketing, Social, Retail, and Product teams

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$150,000 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.