Influencer Marketing Manager, Lume and Mando

Mammoth Brands; New York (NY); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

4 weeks sabbatical after 5 years, 6/8‑

20 fully paid weeks off for parents

Free products from our family of品牌

Job summary

Mammoth Brands is seeking an Influencer Marketing Manager for Lume and Mando in New York City. You will define how we partner with creators, balance creative instincts with performance, and build authentic relationships across audiences and platforms.

The role focuses on developing influencer strategies, managing collaborations, and driving brand impact through earned media and creator-driven content with a fast-moving, culture-focused team.

Qualifications

• Experience in influencer marketing and managing high-impact collaborations.
• Experience working with an influencer agency.
• Consumer-centric and trend-driven, with ability to translate trends into branded content.
• Excellent communication skills to inspire cross-functional partners.

Responsibilities

• Develop and execute influencer strategies to drive brand awareness and cultural relevance for Lume and Mando.
• Lead end-to-end sponsored creator partnerships, including casting, briefing, approvals, and post-campaign reviews.
• Nurture creator relationships through gifting programs and long-term collaborations.
• Support influencer contract negotiations, deliverables, timelines, usage rights, and pricing.
• Collaborate with Social, Performance Marketing, Events, and Brand teams to align creator opportunities with brand goals.
• Amplify key brand moments through creator partnerships and measurable campaigns.
• Analyze campaign data and translate insights into future strategy and optimization.

Skills

Influencer marketing

Agency partnerships

Trend awareness

Cross-functional collaboration

Job description

Influencer Marketing Manager, Lume and Mando

New York, NY

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the team

As part of the Integrated Communications team, this role will help drive awareness and brand love at the top of the funnel for both Lume and Mando. The team is responsible for shaping our voice, amplifying our message through creators and earned moments, and ensuring our storytelling connects with audiences in an authentic way. We’re collaborative, fast-moving, and deeply plugged into culture, balancing creative instincts with strategic thinking to build brands people genuinely care about.

About the role

Anyone can send a brief. We’re looking for someone who can build a point of view. As Influencer Marketing Manager, you’ll help define how Lume and Mando show up through creators—who we partner with, how we collaborate, and how we turn authentic creator love into meaningful brand impact. This role is for someone who understands internet culture, values strong relationships, and knows how to balance creative instincts with performance-driven thinking.

What you will accomplish

• Lead the development and execution of Lume and Mando’s influencer strategies to drive brand awareness, engagement, and cultural relevance
• Own the end-to-end execution of all sponsored creator partnerships, including casting, briefing, content review and approvals, day-to-day comms, and post-campaign performance recaps
• Develop, manage, and scale Lume + Mando’s gifting programs to nurture long-term creator relationships and sustained brand affinity, including but not limited to creative ideation, creator selection, and mailer execution
• Lead and support influencer contract negotiations, including deliverables, timelines, usage rights, and pricing
• Collaborate cross-functionally with Social, Performance Marketing, Events, and Brand teams to ensure alignment across channels and identify creator opportunities that feel organic and on-brand
• Support and amplify key brand moments (ie. launches, events, and major campaign) through thoughtful, high-impact creator partnerships
• Analyze campaign and creator performance data and translate insights into actionable recommendations for future strategy, creator selection, and content optimization

This should describe you

• Experience in influencer marketing with experience in managing high-impact influencer collaborations
• Experienced in working with an influencer agency
• Deeply consumer-centric and trend driven - you know how to uncover new upcoming trends and creators and translate it into branded content.
• Excellent communication skills with the ability to inspire and motivate cross-functional partners.

Here’s who you'll work with

• Reporting to Senior Brand Manager of Communications
• Working on Lume + Mando’s Communications Team
• You’ll be working cross functionally with Brand, PR, Growth, Social, Creative, Retail, Affiliate, and E-Comm team

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $100,000-$130,000 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.