Associate Creative Director, Copy - Ninja New Needham, MA, United States

Ninjakitchen; Needham (MA); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking an Associate Creative Director for Copywriting to shape the storytelling for the Ninja brand. This key role involves leading copy for product launches, developing social-first content, and collaborating across teams to articulate the brand voice. Ideal candidates will have strong experience in creative roles and a passion for storytelling.

Benefits

Competitive health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Employee discounts on products

Qualifications

• 8+ years in a copywriting role at an agency or in-house creative team.
• A portfolio showcasing strong writing and smart concepts.
• Experience in product-driven brands and simplifying complex features.

Responsibilities

• Lead copy development for new product launches and full-funnel marketing campaigns.
• Collaborate with product, insights, marketing, and design teams.
• Define and evolve the voice of Ninja across all platforms.

Skills

Strong social-first creative instincts

Excellent editing skills

Strategic thinking

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .

Job Title: Associate Creative Director, Copywriting – Ninja Brand
Location: Needham, MA
Department: Creative
Reports to: Creative Director

Overview

We’re looking for an Associate Creative Director, Copywriting to help shape the next generation of Ninja storytelling. You’re a conceptual thinker, sharp writer, and natural leader who knows how to turn product features into emotionally compelling stories that convert, educate, and inspire.

You think of yourself as more than a writer — you’re a conceptual juggernaut who leads with ideas, not just lines. You’re fluent in brand voice, obsessed with craft, and excited by the challenge of solving creative problems across every channel.

This is a hands-on leadership role where brand voice meets business results. You’ll lead copy across product launches and integrated campaigns, from packaging and DTC to social and video. You’ll partner closely with designers, product teams, and marketers to bring ideas to life across every touchpoint.

Key Responsibilities

• Lead copy development for new product launches and full-funnel marketing campaigns
• Develop platform-native concepts for social channels like TikTok, Instagram, YouTube, and emerging platforms
• Craft naming, messaging frameworks, taglines, and positioning that connect with consumers
• Write across a range of channels including packaging, digital, OTT/OLV, Amazon, DTC, and experiential
• Collaborate with product, insights, marketing, and design teams to turn briefs into big ideas
• Define and evolve the voice of Ninja across all platforms
• Present work to senior stakeholders with confidence and clarity
• Guide and mentor junior writers, helping sharpen their thinking and execution
• Review and edit copy to ensure quality, clarity, and brand alignment

What We’re Looking For

• 8+ years in a copywriting role at an agency or in-house creative team
• A portfolio showcasing smart concepts and strong writing across multiple media
• Experience working on product-driven brands and simplifying complex features into benefit-led messaging
• Strong social-first creative instincts with a knack for story-driven content
• Strategic thinking with the ability to translate business goals into compelling creative
• Excellent editing skills and a sharp eye for detail
• Familiarity with performance channels including DTC, Amazon, and social
• Collaborative, communicative, and confident in presenting ideas to leadership

You’ll Thrive Here If You

• Love storytelling as much as selling
• Are just as strong at concepting as you are at polishing the final line
• Think in scroll-stopping ideas, not just captions
• Thrive in fast-paced, evolving environments
• Are energized by feedback and iteration
• Want to help shape the voice of one of the fastest-growing brands in the world

Ready to lead the copy charge for Ninja and tell stories that captivate and convert? Let’s talk.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]

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