Associate Creative Director, Copy New York, New York Creative

Inizio Evoke; New York (NY); Hybrid; USD 130,000 - 165,000; Full time

Job summary

An established industry player is seeking an Associate Creative Director, Copy to lead copy development for innovative advertising campaigns. This role requires a seasoned professional with over 7 years of experience in marketing and advertising communications. You will collaborate closely with art leadership to craft compelling narratives and ensure high-quality content that aligns with client goals. Embrace the opportunity to mentor a creative team while contributing to brand strategy and campaign execution in a dynamic and supportive environment. If you're passionate about making health more human through creative storytelling, this role is for you.

Benefits

Medical Insurance

Dental Insurance

401(k)

Tuition Reimbursement

Flexible Time Off

Qualifications

• 7+ years in marketing/advertising with strong copywriting skills.
• Experience in writing for healthcare professionals and managing projects.

Responsibilities

• Conceptualize and create campaigns across various channels.
• Oversee creativity and quality of content for assigned accounts.

Skills

Creative Copywriting

Presentation Skills

Client Management

Project Management

Marketing Communications

Medical References Application

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

About the Opportunity

The Associate Creative Director, Copy (ACD Copy) is a team leader responsible for overseeing all copy development, ensuring overall quality of content and style to meet on our clients' goals. As the ACD Copy, you will work in partnership with art leadership to generate advertising campaigns that can support relevant tactics. As ACD Copy, you are expected to understand and contribute to the visual expression of the ideas you put forth. You are a master brand product information specialist and be able to approach Medical/Legal/Regulatory (MLR) review with forethought. You will report to the Creative Director, Copy.

This is a fully remote role but can also be hybrid in New York, San Francisco, or Philadelphia.

Roles and Responsibilities:

• Concept and create campaigns for multiple channels
• Structure a complete narrative across multiple touch points
• Bring new ideas appropriate to our clients' marketing strategy and brand tone
• Master presentation skills with the goal of selling great work through storytelling. Strong partner with their art cohort to present work that surprises and excites
• Support planning and strategy in the development of creative or project briefs
• Participate in the evolution of brand personality and positioning
• Contribute to the daily execution of the workload
• Oversee creativity, consistency and quality of creative developed on assigned accounts, from assigned teams
• Upholds process for manuscript management. Ensure direct reports follow process.
• Drive creative team to explore multiple extensions of campaign in tactical execution
• Comfortable mentoring direct reports on the needs of each channel
• Work with CD/GCD to set priorities and manages workloads for direct reports and self
• Participate in daily efforts on a pitch team and attend pitches
• Participate in brand planning meetings with client. Collaborate with Planning and Strategy to establish and implement year-long strategic goals

What you'll bring:

• 7+ years of experience in marketing/advertising communications on a full range of tactics
• Write clear, cohesive creative copy for multiple channels (print, digital, broadcast)
• Experience writing for HCPs
• Strong presentation skills, and understanding of client management and creative negotiation
• Ability to oversee others executing multiple projects and independently manage complex projects assigned
• Ability to understand timelines and proposed budgets and provide actionable feedback
• Understand how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
• Knowledge of AMA style
• Understand the principles of production (print, online, broadcast)

What we'll do:

Our goal is to provide you with the best possible support in an environment where you will grow and thrive. Our culture is entrepreneurial – embracing the uniqueness of each individual. We aim to build an environment that is nurturing and inclusive and to ensure that you will have equal opportunities from the beginning of the recruitment process to the end of each day, every day.

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

At Inizio Evoke, we're all in this together—to do the best work possible, in the best possible work place. Are you ready to join us?

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Compensation:

$130,000 — $165,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

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