Associate Creative Director, Art Director

Genius AI; New York (NY); Hybrid; USD 185,000 - 215,000; Full time

Benefits offered by this job

Flexible PTO

Health insurance

Dental insurance

Fertility & adoption benefits

Parental leave

401k

Job summary

Genius AI in New York, NY invites an experienced Associate Creative Director, Art Director to own big campaign ideas and direct video and photography across brand initiatives. This hands-on role blends creative leadership with a writer's instincts and an eye for art direction, while leveraging AI to accelerate concepting and production.

You'll work in a hybrid setup, commuting to our NYC headquarters 3–4 days a week with in-person Tuesdays and Thursdays, and mentor designers and editors to raise

Qualifications

• 8+ years in art direction and concept development within brand teams or agencies.
• Fluent in using AI for concepting, storyboarding, prototyping, and production workflows.
• Able to set direction and ship concepts quickly with iterative feedback.
• Strong copywriting skills demonstrated in taglines, scripts, and narratives.
• Led creative vision for video and photography from concept to final edit.
• Experience creating paid social work that performs and engages feeds.
• Ability to connect creative to business goals across paid, lifecycle, product, events, and sales.

Responsibilities

• Originate campaign platforms and the big idea for paid social, video, and brand moments.
• Lead concept development for paid Meta concepts responsive to performance data.
• Write scripts, headlines, manifestos, and briefs to land the concept.
• Direct customer story videos and photo shoots from treatment to final cut.
• Build AI-powered creative workflows to speed up concepting and production.
• Ship fast, iterate with feedback while maintaining craft.
• Tie concepts to company goals across the marketing ecosystem.
• Mentor designers and editors to raise craft and thinking.

Skills

Art direction

Concept development

Copywriting

Video production

Storyboarding

AI in creative

Campaign strategy

Mentoring

Job description

About Genius AI

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve.

From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

About Genius AI

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

About The Role

As Associate Creative Director, Art Director, you will own the idea behind our biggest campaigns, from creative concepts, to the art direction of video and photography, to defining our verbal approach, and stay hands-on enough to prove the idea works. This is a hands-on role, you love ideating and producing work with creative partners. You will sit at the center of brand marketing campaign work spanning holistic brand campaigns, paid meta big swings, and turning real customer stories into work that makes people feel something. We expect you to challenge how we make creative, use AI, accelerate our ambitious goals, and bring a writer's instincts and an art director's eye to the same brief.

You must be commutable to our NYC headquarters or San Francisco office and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

• Own the big idea by originating campaign platforms, creative approach, and written concepts that carry Genius AI across paid social, video, and brand moments
• Lead concept development for paid Meta big concepts, shaping work that earns attention in the feed and holds up against performance data
• Write the ideas yourself, including scripts, headlines, manifestos, and creative briefs that make the concept land before a single frame is designed
• Art direct customer story videos and photo shoots from treatment through final cut, including casting, shot lists, and edit feedback
• Build AI-powered creative workflows that speed up concepting, storyboarding, and production, and set the standard for how the team uses them
• Ship fast by showing work early, taking feedback in stride, and iterating quickly without lowering the bar for craft
• Tie every concept back to company goals and plan across the full marketing ecosystem, so brand, paid, lifecycle, product, and events all reinforce the same idea
• Mentor designers and editors, raising the level of craft and conceptual thinking across the team

What We're Looking For

• 8+ years in art direction and concept development at an in-house brand team, creative agency, or brand studio, with a portfolio led by campaigns and video
• Fluent in AI: you use it to concept, storyboard, prototype, and produce, and you've built repeatable workflows, not just experimented with prompts
• Set direction and ship: you'd rather put a strong concept in front of people and iterate than spend weeks aligning before starting
• Copywriting craft that shows in your portfolio, including taglines, scripts, and narrative that stand on their own without the visuals
• Led the creative vision for video and photography shoots, from concept and treatment through final edit, with a clear point of view on story and approach
• Concepted paid social work that had to perform, with fluency in how creative earns attention in a feed
• Think in ecosystems, not assets: you connect creative to business goals and know how one idea moves through paid, lifecycle, product, events, and sales

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affnitive Action Employer.

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.

Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.

Compensation Range: $185K - $215K