Associate Brand Manager, TUMS

Haleon; Northern (KY); Hybrid; USD 116,000 - 159,000; Full time

Job summary

Haleon in Warren, NJ, is seeking an Associate Brand Manager for TUMS to shape the brand's next chapter by driving growth through social and culture. You will collaborate with Earned & Social, Influencer, and Paid Media teams to execute a social strategy across ESOP, across multiple channels.

The role emphasizes building brand meaning through cultural relevance, partnering with agencies and creators, and leveraging data to optimize performance. Hybrid schedule, 3 days in-office in Warren, NJ.

Qualifications

• 2+ years of brand marketing experience (social or digital preferred).
• Experience launching or scaling new ideas or platforms.
• MBA in Marketing or related field preferred.

Responsibilities

• Build and scale social growth platforms rooted in culture and modern consumer behavior.
• Lead social strategy and execution end-to-end, driving relevance and momentum.
• Partner with agencies and creators to create bold, platform-native work that cuts through.
• Test, learn, and scale using data to sharpen ideas and accelerate performance.

Skills

Brand marketing

Social media

Cross-functional leadership

Data-driven

Consumer insights

Education

MBA degree in Marketing or related field

Tools

Social platforms

Job description

## Associate Brand Manager, TUMSApply: USA - New Jersey - Warren: Full time: Posted Today: End Date: October 19, 2026 (23 days left to apply): 548336Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.**Job Description:**As Associate Brand Manager for TUMS, you’ll help shape what’s next for one of Haleon’s most iconic brands- driving growth through social and culture. This role is built for someone who is excited by how TUMS can show up in culture in new and relevant ways and looks forward to deepening brand meaning and resonance through social communications with consumers.You will work closely with internal and agency partners like Earned & Social, Influencer, and Paid Media to bring the social strategy to life across the ESOP model, executing with excellence across multiple channels and touchpoints. **Key Responsibilities*** Build and scale social growth platforms rooted in culture and modern consumer behavior* Lead social strategy and execution end-to-end, driving relevance, talkability, and momentum* Partner with agencies and creators to create bold, platform-native work that actually cuts through* Test, learn, and scale- using data to sharpen ideas and accelerate performance* Influence cross-functional partners with strong POVs, clear storytelling, and a bias for action **Why this role**You’ll have a real impact on how TUMS shows up in market with consumers and the opportunity to shape the brand’s continued evolution through strong communications. This is a chance to further build relevance, unlock growth, and shape culture at scale. **Who you are*** Energized by building what’s next- not just running what already exists* Fluent in social, culture, and modern brand building* Curious and comfortable with ambiguity and moving fast* Strong creative instincts, grounded in consumer insight and data* A natural collaborator who can lead without formal authority ***Why you?*****Basic Qualifications:*** 2+ years of brand marketing experience (experience in social or digital preferred)* Experience launching or scaling new ideas or platforms* Strong cross-functional leadership skills* Financial, analytical, and business acumen with a growth mindset**Preferred Qualifications:*** Prior brand management experience in U.S. consumer packaged goods brands, advertising/media planning* MBA degree in Marketing or related field **This role is located at our Warren, NJ location which maintains a hybrid schedule of 3-days in-office.**The salary range for this role is estimated at $115,765 - 158,647.