Associate Brand Manager - Treats and Supplements

Spectrum Brands, Inc; St. Louis (MO); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Spectrum Brands, Inc. is seeking an Associate Brand Manager for Dog Treats & Supplements (US & Canada) to drive growth, manage life cycles, and lead cross-functional launches.

You will support annual brand plans, oversee day-to-day operations, and collaborate with Sales, Finance, R&D, and Supply Chain to bring new products to market. You will help shape pricing, packaging, and distribution strategies while ensuring brand equity across channels and a strong P&L performance for the Treats &

Qualifications

• Bachelor's degree or relevant years of experience required.
• 5+ years of brand or product management experience in CPG or related industry preferred.

Responsibilities

• Support the annual brand planning process with strategic priorities, objectives and high-growth KPIs for Treats & Supplements.
• Collaborate with Sales, Finance, and Operations to align launch strategies, distribution targets and whitespace opportunities.
• Partner with Brand Activation to create DCX briefs for eCommerce assets to drive high-velocity trial, brand awareness, and digital conversion.
• Assist lifecycle management including SKU rationalization and performance tracking to protect margin.
• Work with R&D, Packaging, and Supply Chain to deliver cost-optimized products on time and within budget.
• Support pricing initiatives and in-store/online retail execution to maximize profitability.
• Ensure brand consistency across all consumer touchpoints and cross-functional collaboration.

Skills

Prioritization

Syndicated analytics

Financial acumen

Communication

PM tools

Pet passion

Education

Bachelor's degree or relevant years of experience

Tools

Microsoft Excel

PowerPoint

Job description

Division Information

The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra®, Instant Ocean®, Marineland®, 8-in-1®, Dingo®, FURminator®, Nature’s Miracle®, GloFish®, DreamBone® and SmartBones®.

Job Summary

The Associate Brand Manager – Dog Treats & Supplements (US & Canada) plays a critical role in driving growth, expansion, and innovation within two of the fastest-growing categories in the pet industry. Unlike traditional mature portfolios, this role is focused on high-growth strategic adjacencies: scaling our existing small foothold in the Dog Treats space and spearheading our entry into the net-new territory of Pet Supplements. This position supports the development and execution of annual brand plans, oversees day-to-day commercial operations, and partners cross-functionally to launch new products, establish market presence, and build long-term sustainable brand equity.

Primary Duties & Responsibilities

Brand Planning & Execution

• Support the annual brand planning process, establishing strategic priorities, commercial objectives, and high-growth KPIs for the emerging Treats & Supplements portfolio.
• Collaborate with Sales, Finance, and Operations to align launch strategies, commercial whitespace mapping, and distribution targets.
• Partner with Brand Activation to create dynamic DCX briefs for eCommerce assets that drive high-velocity trial, brand awareness, and digital conversion.

Portfolio & Product Management

• Assist in lifecycle management, including SKU rationalization and performance tracking to reduce complexity and protect margin.
• Partner with R&D, Packaging, and Supply Chain to deliver cost-optimized products on time and within budget.
• Support pack architecture and pricing initiatives that drive operational efficiency.
• Ensure alignment with regulatory, tariff, etc. requirements through diligent cross-functional collaboration.

Consumer & Market Insights

• Partner with Insights to translate data (e.g., Nielsen, Numerator) into actionable recommendations.
• Stay ahead of evolving pet trends, ingredient innovations, and consumer health preferences to identify emerging whitespace opportunities in the alternative rawhide category.
• Support consumer testing and research projects.

Project & Budget Management

• Support budget tracking, vendor management, and reporting to ensure efficient use of resources.

Commercial Strategy & Retail Execution

• Support implementation of pricing, promotion, and distribution strategies to maximize profitability.
• Ensure excellence in in-store and online retail execution, maintaining brand and message consistency across channels.

Cross-Functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, and Operations.
• Develop retailer-specific materials and support sell-in for key initiatives.
• Ensure brand consistency across all consumer touchpoints.

Financial

• Contribute to achieving a healthy brand P&L across revenue, gross margin, and contribution margin metrics.
• Analyze performance and recommend actions to maintain profitability across maintain and harvest brands.

Education and Experience Profile

• Bachelors degree or relevant years of experience
• 5+ years of brand or product management experience (CPG or related industry preferred).

Required Skills

• Proven ability to manage multiple priorities and complex project timelines.
• Strong analytical skills and familiarity with syndicated data (Nielsen, IRI, Numerator).
• Solid financial and business acumen with an understanding of pricing, margin, and SKU management.
• Excellent communication, organization, and cross-functional collaboration skills.
• Proficiency with Microsoft Excel and PowerPoint; experience with project management tools a plus. f
• A passion for pets and curiosity about mature-category brand stewardship.

Work Environment

This is a hybrid role. In office Tuesday through Thursday. Working conditions are normal for an office environment. The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.