Associate Brand Manager - Squishmallows

Jazwares, LLC; Culver City (CA); Hybrid; USD 76,000 - 92,000; Full time

Benefits offered by this job

Medical insurance

Life & AD&D insurance

401(k) retirement plan

Disability insurance

Tuition reimbursement

Job summary

Jazwares, LLC in Culver City, CA seeks an Associate Brand Manager to drive strategy, storytelling and partnerships for Squishmallows, a world‑renowned franchise. You will collaborate with Design, Creative, Product Development, Global Events and Sales to bring the brand to life at every touchpoint.

You will manage multiple initiatives from concept through execution, develop timelines, coordinate stakeholders, and ensure deliverables stay on track while maintaining brand integrity with licensors.

Qualifications

• Experience in consumer products or toys is preferred.
• Knowledge of licensing and brand integrity.
• Ability to manage multiple initiatives with timelines.

Responsibilities

• Drive daily brand operations across design, packaging, marketing, licensing and international teams.
• Assist in all phases of product development from concept to market.
• Evaluate POS data and consumer insights to inform product positioning.
• Own product line planning documents and ensure updates are communicated.
• Coordinate development samples, photography, and copy briefs for sales use.
• Support creation of brand decks and sales materials with cross-functional inputs.
• Track sales and profitability; participate in key account calls.

Skills

Brand management

Product development

Cross-functional collaboration

Data analysis

Project management

Presentation skills

Microsoft Office / G-Suite

Education

Bachelor's degree in Business Administration or Marketing

Job description

As the Associate Brand Manager, you'll help drive the strategy, storytelling, and partnerships that keep Squishmallows, one of the world's most beloved franchises, growing. You'll collaborate cross-functionally with Design, Creative, Product Development, Global Events, and Sales & Retail teams to bring the brand to life at every touchpoint. You will manage multiple initiatives from concept through execution, develop timelines and workbacks, coordinate cross-functional stakeholders, track deliverables, and proactively identify and resolve challenges to keep projects on track. Come join one of the world's biggest toy-making companies and help us shape the future of play!

What You Will Do

• Drive daily brand operations by collaborating with product design, packaging, marketing, licensing, and international teams to create innovative products that align with overarching strategies
• Assist in all phases of the product development lifecycle from concept to market, ensuring schedules are met and brand integrity is maintained with licensors
• Evaluate competitive landscapes, analyze point-of-sale (POS) data, and provide consumer insights to inform product positioning, new segments, and retail exclusive plans
• Own and manage product line planning documents and project management software, ensuring all item details, changes, and updates are promptly communicated
• Coordinate the timely creation of development samples, models, photography, and copy briefs, publishing deliverables for cross-functional sales use
• Assist in the creation of compelling brand decks and sales materials, collaborating with internal teams to incorporate sales input and consumer feedback into new product lines
• Track and analyze the sales and profitability of new and existing products while participating in key account calls as needed
• Perform other duties as assigned

Supervisor Responsibilities

No

What We Are Looking For

• 2+ years of experience in product development, product management, or brand management
• 2+ years of experience within the consumer products industry
• Brand marketing experience, ideally in toys, licensed products or adjacent consumer categories such as fashion, beauty and lifestyle
• Strong analytical skills with a deep understanding of point-of-sale data, competitive insights, and tracking performance metrics
• Exceptional project management, multitasking, and organizational skills with the ability to manage shifting priorities in a fast-paced environment
• Advanced presentation and verbal/written communication skills, with the ability to effectively engage audiences and build cross-functional consensus
• Solid understanding of product development, manufacturing processes, and digital rights management systems
• Strong proficiency in Microsoft Office and G-Suite

Nice To Have

• Bachelor's degree in Business Administration, Marketing, Advertising, or a related field is a plus
• Previous experience in the toys or games industry

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee, but provide the primary duties and responsibilities of the role. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

What We Offer

The salary range for this position is $75,840.00 - $91,740.00/ Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.

• basic medical insurance that is 100% company-paid for employees and their children
• employee basic life and AD&D insurance
• a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals
• short and long-term disability
• tuition reimbursement

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave. Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.

Reasonable Accommodations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Working at Jazwares

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.

• Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
• Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Who We Are

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Five Nights at Freddy’s™, Disney™, BumBumz™, and BLDR™. In addition to toys, offerings include costumes, games, and pillows. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.