Associate Brand Manager - Kleenex

Kimberly-Clark; Chicago (IL); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Kimberly-Clark seeks an Associate Brand Manager for Kleenex to drive key marketing initiatives and execute strategic plans to strengthen the Kleenex brand within the portfolio. You will report to the Senior Brand Manager and collaborate with cross-functional teams across brand, finance, operations, design, and product supply to deliver growth.

The ideal candidate has a Bachelor’s in Marketing or related field, 2+ years in brand or digital marketing, and strong analytical skills with the ability

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field required.
• 2+ years of professional business experience; exposure to brand management, marketing, or digital marketing preferred.
• CPG experience strongly preferred.
• Solid analytical skills with the ability to interpret data and support recommendations.

Responsibilities

• Support the development and implementation of marketing projects for Kleenex, including new product launches, pricing strategies, and packaging enhancements to grow the brand’s market share and presence.
• Analyze market share and sales performance data to assess Kleenex brand health and the effectiveness of marketing and sales activities.
• Craft compelling narratives and provide actionable recommendations based on competitive landscape, category dynamics, customer feedback, and consumer behavior.
• Conduct both foundational and advanced analyses to identify trends, diagnose issues, and propose solutions that support brand strategies and execution.
• Identify and leverage consumer/shopper insights to inform Kleenex marketing and commercial strategies.
• Execute annual business and marketing plans designed to achieve Kleenex financial targets and objectives.
• Participate in the rollout and management of brand programs, ensuring alignment with business goals.
• Apply business acumen and marketing expertise to influence cross-functional projects and drive results.

Skills

Brand management

Marketing strategy

Digital marketing

Analytical skills

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing or related field

MBA

Job description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

As an Associate Brand Manager (ABM) for Kleenex®, you will drive key marketing initiatives and execute strategic plans to strengthen the Kleenex® brand within the Kimberly-Clark portfolio. This role reports to the Senior Brand Manager and collaborates with cross-functional partners including brand, sector and business unit management, finance, R&E, customer development, design, and product supply teams.

In this role, you will:

• Support the development and implementation of marketing projects for Kleenex®, including new product launches, pricing strategies, and packaging enhancements to grow the brand’s market share and presence.

• Analyze market share and sales performance data to assess Kleenex® brand health and the effectiveness of marketing and sales activities.

• Craft compelling narratives and provide actionable recommendations based on competitive landscape, category dynamics, customer feedback, and consumer behavior to strengthen Kleenex® market performance.

• Conduct both foundational and advanced analyses to identify trends, diagnose issues, and propose solutions that support robust brand strategies and execution.

• Identify and leverage relevant consumer and shopper insights to inform Kleenex® marketing and commercial strategies.

• Execute annual business and marketing plans designed to achieve Kleenex® financial targets and objectives.

• Participate actively in the rollout and management of brand commercial programs, ensuring alignment with overall business goals.

• Apply business acumen and marketing expertise to influence cross-functional projects and drive impactful results for the Kleenex® brand.

To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree in Marketing, Business, or a related field required; MBA a plus.

• 2+ years of professional business experience; exposure to brand management, marketing, or digital marketing strongly preferred.

• Experience working within a large, complex organization; CPG experience strongly preferred.

• Working knowledge of brand development, innovation processes, and creative briefing/ideation.

• Solid analytical skills with the ability to interpret data and support recommendations.

• Clear, persuasive communicator with the ability to influence partners at peer level.

• Demonstrates positive energy and professionalism when representing the brand internally and externally.

• Self-motivated and proactive, with strong ownership mindset and follow-through.

• Experience collaborating with cross-functional teams (e.g., finance, sales, operations, planning).

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Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.

In the meantime, please check out the careers website.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

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