Associate Brand Manager, Keebler Cookies, Cones & Crusts

Ferrero International S.A.; Chicago (IL); Hybrid; USD 84,000 - 113,000; Full time

Job summary

A leading company in the CPG sector seeks a Brand Marketing Professional to drive growth for key sub-brands. This hybrid position in Chicago involves data analysis, market research, and collaboration with cross-functional teams. Candidates should have a strong analytical mindset, relevant experience in brand marketing, and excellent communication skills.

Benefits

Comprehensive benefits package

Health insurance

Retirement plans

Paid time off

Qualifications

• 3–5 years of experience in brand marketing, including 1–3 years in CPG.
• Strong analytical and communication skills.
• Proven ability to manage multiple projects.

Responsibilities

• Deliver performance updates for Keebler brands using data insights.
• Conduct market research to inform brand positioning.
• Lead project management for brand initiatives and marketing campaigns.

Skills

Analytical mindset

Communication

Project Management

Leadership

Education

Bachelor’s degree in Business

MBA

Tools

Microsoft Office

IRI

Nielsen

SAP

Job description

Job Location: Chicago

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

This position is Hybrid and will be based our commercial offices in Chicago, IL.

Main Responsibilities:

Category Insights & Consumer Understanding

• Deliver regular performance updates for Keebler sub-brands, using data-driven insights to support brand growth and marketing strategy.
• Conduct market research and competitive analysis to inform brand positioning in the consumer packaged goods (CPG) industry.
• Analyze consumer behavior using qualitative and quantitative research to guide product development and brand strategy.

Brand & Business Management

• Lead end-to-end project management for brand initiatives, from planning through execution and post-launch analysis.
• Identify short-term growth opportunities using strong business acumen and market trend analysis.
• Execute key brand marketing tactics aligned with the annual marketing plan and strategic objectives.
• Support PS3 (Product, Strategy, Structure) development for assigned product categories.
• Collaborate with cross-functional teams—including R&D, Finance, Sales, Trade Marketing, and Supply Chain—to drive innovation and go-to-market execution.
• Optimize internal processes to reduce waste, streamline SKUs, and improve operational efficiency.
• Create persuasive, insights-driven presentations for internal and external stakeholders.

Marketing Communications & Agency Management

• Support integrated marketing campaigns that connect with consumers and shoppers across digital and in-store touchpoints.
• Lead consumer activation planning and execution to drive brand engagement and conversion.
• Leverage shopper marketing insights and omni-channel strategies to enhance the path-to-purchase experience.
• Manage agency relationships and support tactical execution of creative and media plans

Who we are looking for:

• Education & Experience: Bachelor’s degree in Business (MBA a plus) with 3–5 years of experience, including 1–3 years in CPG brand marketing.
• Analytical & Technical Skills: Strong analytical mindset; experienced with IRI, Nielsen, and Microsoft Office (Excel, PowerPoint, Outlook). SAP knowledge is a bonus.
• Communication: Excellent written, verbal, and presentation skills.
• Project Management: Proven ability to juggle multiple projects and adapt to shifting priorities.
• Leadership & Collaboration: Self-starter with an ownership mentality; thrives in cross-functional teams.
• Passion & Culture Fit: Energetic, entrepreneurial, and excited to grow iconic brands. Global mindset and adaptable to diverse environments.
• Nice to Have: Exposure to P&L management, Foodservice channel, and multi-category brand oversight.

Compensation Data

The base salary range for this position is $84,084 - $112,111 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.