Associate Brand Manager-Flushable Wipes

The-Honest-Company; Minneapolis (MN); On-site; USD 71,000 - 98,500; Full time

Benefits offered by this job

Comprehensive Health & Wellness

401k with Company Match

Wellness & Fitness

Work-Life Balance

Family-Friendly Leave

Ownership & Equity

Education Reimbursement

Pet Insurance

Job summary

The Honest Company is seeking an Associate Brand Manager to support Flushable Wipes and partner with Sales, Consumer Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce to drive category growth and marketing campaigns.

You will help manage day-to-day performance, support long-term growth strategies, and gain broad exposure from innovation to retailer execution and business analytics to grow your marketing and general management capabilities.

Qualifications

• 2 years of experience in Brand Management, Marketing, Consumer Insights, Category Management, or another commercial function within a CPG company.
• Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
• Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
• Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.
• Proficiency with Microsoft Excel and PowerPoint.

Responsibilities

• Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
• Support development and execution of the Flushable Wipes annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
• Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure flawless execution.
• Partner with Sales, Category Management, and Shopper Marketing to support compelling retailer sell-in stories, customer presentations, and best-in-class retail execution.
• Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
• Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
• Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
• Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure on-time delivery of key initiatives.
• Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
• Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
• Manage day-to-day business operations with exceptional organization, attention to detail, and follow-through while proactively identifying opportunities to improve processes and execution.

Skills

Brand Management

Marketing

Consumer Insights

Category Management

Commercial Function

Tools

Microsoft Excel

PowerPoint

Job description

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com .

Our Mission

We're on a mission to empower people to live happy, healthy lives.We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

The Honest Company is seeking an Associate Brand Manager to join our Adult Operating Unit and support one of our fastest-growing and strategic businesses—Flushable Wipes. You will develop your brand management skills by partnering with cross-functional teams across Sales, Consumer Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce to bring category growth strategies, product innovation, and integrated marketing campaigns to life.

As a key member of the Flushable Wipes team, you will help manage day-to-day business performance while supporting the development and execution of long-term growth strategies. This role offers broad exposure across the business—from innovation and commercialization to retailer execution, demand planning, portfolio management, and business analytics—providing an exceptional opportunity to grow your marketing and general management capabilities.

What You'll Do

• Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
• Support development and execution of the Flushable Wipes annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
• Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure flawless execution.
• Partner with Sales, Category Management, and Shopper Marketing to support compelling retailer sell-in stories, customer presentations, and best-in-class retail execution.
• Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
• Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
• Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
• Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure on-time delivery of key initiatives.
• Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
• Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
• Manage day-to-day business operations with exceptional organization, attention to detail, and follow-through while proactively identifying opportunities to improve processes and execution.

You’ll Love This Job If You're

• Analytical and curious. You enjoy digging into data to understand what's driving business performance and translating insights into recommendations.
• Highly organized. You thrive managing multiple priorities and keeping cross-functional projects moving forward.
• A collaborative partner. You build strong relationships across functions and enjoy working with diverse teams to solve problems.
• Consumer obsessed. You're energized by understanding consumer behavior, identifying unmet needs, and bringing innovative products to market.
• Solution-oriented with a bias for action. You proactively identify issues, propose thoughtful solutions, and follow through to execution.
• Adaptable and eager to learn. You embrace new challenges and are excited to build your brand management and general management capabilities.

What You'll Need

• 2 years of experience in Brand Management, Marketing, Consumer Insights, Category Management, or another commercial function within a CPG company.
• Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
• Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
• Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.
• Proficiency with Microsoft Excel and PowerPoint.

Compensation

The pay range for this role is $71,000 - $98,500. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

At Honest, we’re all about investing in our people. We’re dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:

• Comprehensive Health & Wellness : We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match : Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness : Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance : We value your time. We provide a generousand flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave : Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity : Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement : We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance : We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.

Please note: Benefits offerings may vary based on the position and geographic location.

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 (“CCPA”), The Honest Company, Inc. (“Honest” or “us” or “we”) is required to inform California residents who are our job applicants or prospective talent (together “job applicants” or “you”) about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.

Categories of Personal Information We Collect.

• Name
• Signature
• Social Security Number
• Email and mailing address
• Telephone number
• Education
• Employment history

How We Use Job Applicants' Personal Data.

• Processing evaluating your application to determine your qualifications for the role to which you’ve applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
• Other business purposes as identified in the CCPA, which include:
• Auditing related to our interactions with you;
• Legal compliance
• Detecting and protecting against security incidents, fraud, and illegal activity;
• Performing services for us, such as analytics;
• Internal research for technological improvement; and
• Internal operations.

Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded in aconfidential file.

As set forth in The Honest Company ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected veteran status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant