Associate Brand Director

Dashing Diva; Port Washington (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health benefits (Medical, dental, vision)

401(k) matching

PTOs

Company holidays

Summer Fridays

In-office catered meals

Job summary

Dashing Diva in Port Washington is searching for a passionate Associate Brand Director to lead the brand strategy and marketing initiatives. In this role, you'll craft omnichannel marketing plans and collaborate with various teams to increase brand awareness and achieve business objectives.

Ideal candidates will have a Bachelor’s degree and extensive experience in marketing/advertising within retail or beauty, alongside exceptional leadership skills. The role offers a supportive and dynamic work environment filled with opportunities for creativity and collaboration.

Compensation is competitive, with a range of $120,000 – $140,000 annually as well as comprehensive health benefits.

Qualifications

• 7+ years of marketing and/or advertising experience in retail and/or beauty.
• 3+ years of supervisory or managerial role experience.
• Exceptional knowledge of marketing techniques and data analysis methods.

Responsibilities

• Develop overall brand messaging and campaigns.
• Set and align strategic goals for marketing campaigns.
• Collaborate with C-Suite to develop growth plans.

Skills

Strategic marketing campaigns

Digital marketing

Leadership skills

Data analysis

Google Analytics

Branding

Education

Bachelor’s degree in business, Marketing or related field

Tools

Google Analytics

Meta

Job description

About the Role

Dashing Diva is seeking a creative, motivated, and passionate Associate Brand Director with proven success in the retail and/or beauty industry. The Associate Director is responsible for the overall brand strategy and messaging, integrated go-to-marketing plans, and the conceptualization, creation, and deployment of brand marketing initiatives. The role requires attention to detail and the ability to both see the big picture and execute daily activities. Collaborating closely with key cross‑functional partners and channel owners, this role will develop and execute upon the marketing strategy to achieve the desired business objectives, from full‑funnel campaign launches, evergreen communication strategies, PR & event management, influencer partnerships, to concepting out of the box brand collaborations. The Associate Director must have a pulse on what is happening in the beauty and fashion retail industry, digital space, new marketing trends, and current events.

What You Will Do

• Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
• Develop and own the omni‑channel go‑to‑market calendar.
• Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with Dashing Diva’s target demographic.
• Set and align strategic goals for marketing campaign & reporting performance vs KPI.
• Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice.
• Analyze target consumer insights and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth.
• Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions.
• Work closely with the VP of Marketing to define the marketing budget and manage P&L closely.
• Collaborate with C‑Suite to develop growth plans for the organization.
• Perform other related duties as assigned.

What We’re Looking For

• Bachelor’s degree in business, Marketing, Communication, or a related field.
• 7+ years of marketing and/or advertising experience in retail and/or beauty industry.
• 3+ years of supervisory or managerial role experience.
• Expertise in strategic marketing campaigns, branding, and digital marketing forms.
• Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs.
• Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non‑digital (i.e. press, OOH print, collaborations, activations) channels.
• Exceptional knowledge of marketing techniques, data analysis methods and platforms.
• Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social media, press etc.).
• Excellent leadership with effective team‑building skills.
• Highly organized and able to multitask and manage multiple projects/competing priorities.
• Professional presence and ability to develop strong working relationships with executive management.
• Proactive work ethic/ability to present solutions and solve issues effectively.
• Exquisite communication and interpersonal skills.

You’ll Love Working at Dashing Diva Because

• Great work environment to grow and learn new skills.
• We are collaborative and work closely with each other.
• We give everyone a chance to be creative and value input and feedback.
• We participate in fun events like Beautycon, NYFW.
• In‑office catered breakfast, lunches, and team lunches, team outings, and team‑building activities.
• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!

Compensation Range

$120,000 – $140,000 annually

About Dashing Diva

We see nails as a canvas for self‑expression and an opportunity to let your personality shine. Whether rocking a French manicure or show‑stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk‑takers. These bold beauties inspired us to step out of the conventional salons and instead provide options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at‑home products that fuel the creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.

Equal Opportunity Employer Statement

Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non‑merit factor protected by law.