Associate Athletic Director, Communications

University of San Francisco; United States; On-site; USD 70,304 - 105,957; Full time

Job summary

University of San Francisco is seeking an Associate Athletic Director, Communications to lead strategic communications, public relations, and storytelling for the athletics department. The role oversees communications for men's basketball and NIL initiatives, reporting to the Director of Athletics and collaborating across campus partners.

In addition to managing department messaging, you will build national media relationships, shape crisis communications, and support revenue generation,

Qualifications

• Bachelor's degree required.
• Masters' degree preferred.
• 5+ years of experience in communications initiatives within sports organizations.
• Strong connections across college athletics media members.
• Knowledge of name, image, and likeness (NIL).
• Excellent interpersonal, communication, and written skills.
• Thorough knowledge of NCAA and WCC rules and regulations, and the ability to apply them.

Responsibilities

• Lead departmentwide communications and public relations to enhance branding and engagement.
• Oversee all communications for the men's basketball program.
• Cultivate relationships with media, alumni, and local communities to raise the department's national profile.
• Create messaging and storytelling content for NIL opportunities and related initiatives.
• Manage communications for department special events and major projects.
• Coordinate with campus partners to ensure messaging aligns with university standards.

Skills

Interpersonal skills

Written communication

Media relations

NIL knowledge

Education

Bachelor's degree

Masters' preferred

Job description

Job Title: Associate Athletic Director, Communications

Job Summary: The Associate Athletic Director, Communications will lead the strategic communications, public relations, and storytelling for the University of San Francisco Athletic Department, oversee the communications associated with the men's basketball program, and coordinate content associated with the department's NIL initiatives. This position reports directly to the Director of Athletics and will be a member of the University of San Francisco Athletic Department. The position will also provide communications support and guidance for other department initiatives, including but not limited to revenue generation, marketing, ticketing, community and alumni engagement, and special events for the athletic department. The position is also expected to maintain a strong working partnership with the University of San Francisco Office of Communications.

Full Job Description

Departmentwide Communications and Public Relations

• Lead the creation and execution of departmentwide storytelling that enhances branding, increases engagement, and promotes the department's achievements.


• Coordinate all athletic department public relations.


• Cultivate productive relationships with media members to elevate the department's national positioning, exposure, and connection with alumni and the local community.


• Establish the department's integrated communication strategy and ensure adherence.


• Steer any crisis communication processes in conjunction with the Director of Athletics, Office of Marketing Communications, and other campus partners.


• Create content that improves messaging and storytelling to internal and external constituents.


• Develop enhance, create, and manage the content added to the annual marketing calendar including game and ticket promotions and special events.


• Supervise social media, website, and creative content.


• Manage the event broadcast and production processes.


• Create, enhance, develop and implement department-wide policies and procedures for internal staff members as it pertains to external communications to improve efficiencies and ensure Athletics is on target to make and/or exceed all revenue goals.


• Manage all athletics communications, creative, and social media staff members.

Men's Basketball Communications

• Oversee the creation and execution of all communications initiatives associated with the men's basketball program.


• Strengthen relationships and connections with local, regional, and national media members to enhance the awareness, positioning, and engagement for the program.


• Partner with the coaching staff and student-athletes to enhance program storytelling.

Community Relations and Alumni Engagement

• Work in conjunction with the Office of Development and Alumni Relations to create messaging and content that enhances relationships and connects alumni with the USF campus.


• Serve as a liaison between the Office of Development (including Athletic Development) and the athletic department; especially as it relates to development-related messaging.


• Support the communication initiatives associated with community engagement.

NIL

• In partnership with the Chief Revenue Officer for Athletics, create and distribute content associated with student-athlete NIL opportunities.


• Monitor all external NIL opportunities to ensure alignment with department communications strategies and standards.

Special Events

• Oversee the communications related to department special events.


• Leverage special events to generate awareness and engagement for the department.

Special Projects

• Lead the communications strategies for athletic department special projects, including but not limited to capital projects.

University Liaison

• Maintain strong working relationships with individual campus departments to ensure communication and alignment between the Athletic Department and the University.


• Ensure athletic department adherence with campus communications standards.

• Other responsibilities as assigned.

Full-Time/Part-Time: Full time

Pay Rate: Salary Salary Range : $70,304-$105,957 annualized; commensurate with experience.

About Us

The University of San Francisco is located in the heart of one of the world’s most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields. Its diverse student body enjoys direct access to faculty, small classes and outstanding opportunities in the city itself. USF is San Francisco's first university, and its Jesuit Catholic mission helps ignite a student's passion for social justice and a desire to \"Change the World From Here.\" For more information, visit www.usfca.edu.

Equal Opportunity and Non-Discrimination Policy

The University of San Francisco is an equal opportunity institution of higher education. The University does not discriminate in employment, educational services, or academic programs on the basis of an individual's race, color, ethnicity, religion, religious creed, ancestry, national origin, age (except minors), sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition (cancer-related and genetic-related), disability and military status or any other basis prohibited by law. The University reasonably accommodates qualified individuals with disabilities under the law. Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. For more information visit: http://sfgov.org/olse/fair-chance-ordinance-fco.

Requirements

• Bachelor's degree required


• Masters' preferred.


• 5+ years of experience in communications initiatives within sports organizations.


• Strong connections across college athletics media members.


• Demonstrated ability to create and execute programs that enhance awareness, engagement, and positioning.


• Knowledge of name, image, and likeness.


• Excellent interpersonal, communication, and written skills.


• Knowledge of the mission and goals of the Athletic Department and the University of San Francisco.


• Thorough knowledge of NCAA and WCC rules and regulations, and the application of those to all situations.


• Ability to assist and supervise staff in situations that may involve rules violations.


• Ability to supervise and evaluate staff.


• Growth-oriented and self-motivated, and able to autonomously achieve goals.