Associate/Assistant Athletics Director for Marketing

Appalachian State University; North Carolina; On-site; USD 50,000 - 80,000; Full time

Job summary

An established industry player in collegiate athletics is seeking a passionate individual to serve as the Assistant or Associate Athletics Director for Marketing. This role is pivotal in driving marketing strategies and enhancing the overall fan experience at athletic events. You will be responsible for managing promotional campaigns, overseeing ticket sales strategies, and fostering relationships with internal and external stakeholders. If you are a motivated professional with a strong background in sports marketing and a commitment to excellence, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 3+ years in collegiate athletics with increasing responsibilities.
• Experience with NCAA rules and sports marketing.

Responsibilities

• Oversee marketing and promotional campaigns for athletics.
• Manage ticket strategies and enhance fan engagement.

Skills

Customer service

Marketing management

Event management

Communication skills

Relationship building

Education

Bachelor's degree in sports management or related field

Master's Degree

Tools

Paciolan ticketing system

CRM database

Job description

Request to Recruit

Position Title	Associate/Assistant Athletics Director for Marketing
Location	Boone, North Carolina
Faculty Rank	No
Provide Rank
Position Number	082911
Department	Athletics Office - 120000

Position Summary Information

Minimum Qualifications	Bachelor's degree from an accredited college or university with major coursework in sports management, business administration, or a related field. Degrees in other fields will be considered if the candidate has relevant experience. Minimum of 3 years of experience with progressively increasing responsibility in a collegiate athletic athletics department. Working knowledge of NCAA rules and regulations with a personal commitment to operate within those rules is required. Experience working with an athletics department and sports marketing departments. Customer service and management experience. Must be available to cover full athletics event schedules, which may include managing the marketing staff, working consecutive nights and weekends and during tournaments, and traveling to away events as necessary.
License/Certification Required
Preferred Qualifications	Master's Degree 5+ years of experience with progressively increasing responsibility in a collegiate athletic athletics department. Experience leading a marketing staff Excellent organizational and communication skills Ability to prioritize and handle many tasks at once Experience producing a detailed run of show at large events Excellent relationship-building and interpersonal skills, with the ability to interact comfortably and effectively with both internal and external clients at all levels of the organization Ability to work well in a team environment and to have leadership skills Experience with the Paciolan ticketing system
Essential Duties and Responsibilities	App State Athletics is seeking a motivated, passionate, and service-oriented individual to become the Assistant or Associate Athletic Director for Marketing. This position will report directly to the Senior Associate Athletic Director for Revenue Generation. This individual will need to use skills as a seasoned, experienced intercollegiate athletics professional with a full understanding of collegiate marketing operations, as well as campus/department policies and procedures, to plan, administer, and coordinate the daily operations of these complex programs. Some key responsibilities of this role include the opportunity to: Direct responsibility for all marketing and promotional campaigns, brand development, and game entertainment for the athletics programs and shoulder initiatives in support of the mission of the App State Athletics Department Direct responsibility and management of all elements for football and basketball (marketing, budgeting, promotions, sales, brand exposure), and supervision of director's and assistant director's marketing and promotion initiatives at the remaining sports Primary day-to-day marketing contact for Sports Productions, Multi-Media Rights partner; Game Operations, Mountaineers Athletic Fund, and Strategic Communications In coordination with senior administration and the ticket office, develop group, season, and single-game ticket strategies and campaigns for ticketed sports to meet department wide financial objectives and goals Oversee initial concept and management in the design and distribution of all promotional material Further optimize the use of Paciolan ticketing system and CRM database. To include enhancement of PACMail, mobile ticketing advertising, and partnering platforms Continuation of grassroots marketing efforts, in addition to developing a digital media advertising and promotional strategy to maximize the return on investment, thus creating a culture of making data-driven decisions Develop innovative methods to reach new fans while engaging and retaining the existing fan base through ticket sales and Mountaineers Athletics Club memberships Continue to cultivate on campus relationships to drive student and faculty/staff attendance Provide a superior level of customer service to ensure a positive experience for all patrons to promote App State Athletics Athletic Department liaison to App State Marching Band Perform related duties and responsibilities as required May be required to assist with non-athletics events as needed
Type of Position	Full Time Position
Staff/Non-Faculty	Staff/Non-Faculty
VISA Sponsorship?
Appointment Type	1.0
Work Schedule/Hours	Varies, nights & weekends
Number of Hours Per Week	40+
Number of Months Per Year	12
Mandatory Staff	No
Suggested Salary Range	Commensurate with experience.
Physical Demands of Position

Posting Details Information

Posting Date	04/14/2025
Closing Date
Open Until Filled	Yes
Evaluation of Applications Begins	04/14/2025
Proposed Date of Hire	06/02/2025
Special Instructions to Applicants	Please attach the required documents: Cover Letter Resume List a minimum of 3 professional references in the application or attach a List of References with Contact Information
Search Chair Name	Sarah Strickland
Search Chair Email	[e-mail]
Quick Link	https://appstate.peopleadmin.com/postings/50494
Posting Number	201501629P