Assoc. Director, Marketing Comms/Channels

PR Girl Manifesto; Northern (KY); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Hybrid work

Annual bonus

Long-term incentive

Job summary

Merck is seeking a Global Content Marketing Lead to support launch brands within the Content Accelerator. You will shape core promotional and medical education content for HCPs and HCCs, partnering with Global Brand teams to align with commercial strategy and patient experience across markets.

You will drive content strategy, oversee creative development, ensure regulatory compliance, and leverage tools like Workfront and Veeva PromoMats.

Qualifications

• Education: Bachelor's Degree required.
• Advanced degree preferred.
• Experience in digital marketing execution and analytics in pharma/healthcare.
• Ability to translate scientific content into engaging medical education.

Responsibilities

• Serve as strategic partner to Global Brand Team to realize strategy during launch lifecycle.
• Oversee core content creation from briefing to final delivery and governance.
• Lead content development, reviews, and storage processes (DAM).
• Collaborate with agency teams and internal stakeholders to ensure timely, compliant content.
• Drive adoption of AI enhancements to speed up content creation and reuse.
• Manage content lifecycle across launch and post-launch phases.

Skills

Adaptability

Agency Management

Brand Alignment

Brand Communications

Brand Development

Brand Strategy

Marketing Analytics

Strategic Thinking

Education

Bachelor's Degree

Advanced degree

Tools

Workfront

Veeva PromoMats

Job description

Job Description

About Content Accelerator and Global Content Marketing Teams The Content Accelerator is within the Human Health Organization. The overall organization mission of the Content Accelerator is to accelerate our commercial transformation, with a focus on modernizing content creation for our launches to enable a competitive advantage across global markets. We strive to drive innovation, growth and productivity enabled by emerging technology and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.

The Role

This role in Global Content Marketing will be focused on supporting launch brands. Day-to-day responsibilities focus on brand building, creative development, communication strategies, and leading the development of core content (promotional and medical ed) for HCPs and HCCs aligned with the commercial strategy and desired customer experience for key global brands.

• Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle
• Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)
• Embraces and implements technology advances to drive further content creation efficiency
• Co-manage and provide oversight in day-to-day agency relationships specific to core content creation (timelines, consolidated direction, scope support)
• Partner with Content Accelerator Agency Team for AOR escalations
• Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)
• Collaborates to ensure ELMs/HHI have access to globally-developed core strategic content, tools and technology for seamless re-use; executes governance plans
• Identifies and creates content to support Global Congress efforts for launch lifecycle, sharing recommendations with GHQ marketing stakeholders
• Manages content lifecycle during launch/post-launch period (global content renewals, updates, retirement)
• Model the Content Accelerator vision through rapid adoption of AI enhancements
• Consultant to Global Brand and Content Accelerator Teams providing input, guidance, updates and validation to operating model principles and structure

The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.

Position Qualifications

• Education Minimum Requirement: Bachelor's Degree required.
• Advanced degree preferred.

Required Experience and Skills

• Demonstrated experience in digital marketing execution, digital media planning and customer analytics
• Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions
• Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development
• Ability to translate complex scientific principles into simple and impactful consumer communications
• Strong knowledge of marketing principles, such as L3 NextPrior success leading cross-functional teams
• Agency/vendor management experience
• Strong project management and interpersonal skills

Preferred Experience and Skills

• Therapeutic knowledge of pharma, vaccines, or other therapeutic areas that require complex scientific understanding
• Product/New Indication/Market event launch experience
• Experience and demonstrated leadership working with key marketing stakeholders, and country contacts
• Experience with Veeva PromoMats
• Creative thinking / problem-solving skills / story-telling expertise
• Ability to communicate proactively and effectively
• Self-motivated; hands-on approach to work
• Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams
• Strong strategic thinking
• Experience using analytics to measure and optimize digital initiatives/campaigns

Required Skills

• Adaptability
• Agency Management
• Agency Relationships
• Brand Alignment
• Brand Communications
• Brand Development
• Brand Management
• Brand Strategy
• Business Marketing
• Campaign Development
• Content Creation
• Cross-Functional Project Management
• Cross-Functional Teamwork
• Digital Marketing
• Healthcare Marketing
• Innovation
• Marketing
• Marketing Analytics
• Marketing Automation
• Marketing Channels
• Marketing Communications Planning
• Marketing Content Strategy
• Marketing Management
• Rebranding
• Strategic Thinking

Equality & Diversity Statement

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.

As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

Salary & Benefits

The salary range for this role is$142,400.00 - $224,100.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Employment Information

• Employee Status: Regular
• Relocation: No relocation
• VISA Sponsorship: No
• Travel Requirements: 10%
• Flexible Work Arrangements: Hybrid
• Shift: Not Indicated
• Valid Driving License: No
• Hazardous Material(s): N/A

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance.

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Job Posting End Date:09/10/2026

Requisition ID:R414560PDN-a2a7536e-6b4a-4bef-8a79-79d109891199