Manager - Sales

Boot Barn

San Leandro (CA)

On-site

USD 34,000 - 41,000

Full time

7 days ago

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Benefits offered by this job

Competitive hourly rate: $25–$30

Merchandise discount: 50%

Paid Time Off

Medical, Dental, Vision and Life

401(k) with company match

Flexible schedules

Growth opportunities with new stores

Job summary

Boot Barn is seeking an Assistant Store Manager in California to lead store partners, coach daily operations, and drive sales through exceptional customer service. You will collaborate with the Store Manager on hiring, scheduling, and implementing policy changes while ensuring a strong, service-oriented environment.

The role requires 2–4 years in retail management or an Associate's degree, with the ability to work varied shifts, travel up to 15%, and mentor teams toward meeting performance

Qualifications

Associate's Degree or 2–4 years of retail store management experience.
Experience managing direct reports and leading teams in a selling environment.
Strong organizational, time management, and communication skills.
Able to work a variety of shifts including nights, weekends, and holidays.
Willingness to travel up to 15% to support local stores.

Responsibilities

Lead partners to foster a service and selling culture and build customer relationships.
Coach and train partners to improve store performance across operations and merchandising.
Collaborate with Store Manager on scheduling, hiring, and policy implementation.
Plan and execute local community outreach and volume-driving events.
Oversee loyalty program engagement and achieve team goals.
Maintain stock levels and assortments per company guidelines.

Skills

Retail leadership

Coaching

Customer service

Scheduling

Communication

Team development

Strategic thinking

Conflict management

Product knowledge

Education

Associate's Degree

2–4 years retail store management

Job description

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit -- one handshake at a time.

Assistant Store Manager Duties

Lead partners to foster a service & selling culture and exceed overall expectations to build long-standing customer relationships.
Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance results across both operational and merchandising areas. Develop individual team members to meet various career goals within the company.
Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store schedule as needed, implement operational directives, support interviewing and hiring for the store team, train operational staff on new policies and procedures, and communicate with all appropriate District, Region and Store Support Center partners as needed.
Assess and communicate localized customers' needs to Store Manager.
Collaborate with the Store Manager to plan and execute successful volume driving events that involve outreach to the local community/market.
Lead and coach associates in building customer engagement through the B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments to meet the needs of your customer along with adhering to all Company visual presentation guidelines.
Accountable for markdown compliance and execution. Ensure product receipts are processed accurately and in a timely manner.
Partner with Store Manager on inventory shrink plans and act as key driver of this strategy with store team.
Maintain personal knowledge in across all product categories (western boots, work boots, denim, hats and add-ons) and coach and train partners in these areas.
Complete all opening and closing procedures to company standards and comply with the company's Time and Attendance policy and procedures.
Adhere to and enforce all local, federal and state laws in addition to Company policies, procedures, and practices.
Possess well-developed business acumen and understands all aspects of the store's operations.
Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members, corporate partners and vendors. Additionally, demonstrate high level of quality work, attendance and appearance.
Additional duties as assigned by District Manager or Store Support Center partners.

Qualifications

Associate's Degree and/or 2 to 4 years of experience in retail store management
Experience managing direct reports and leading teams in a selling environment.
Strong organizational and time management skills with the ability to manage multiple priorities.
Strong communication, customer service, time management and organizational skills.
Availability to work a variety of shifts to meet business needs including nights, weekends and holidays.
Flexibility with scheduling and willing to work extended hours when necessary.
Up to 15% travel to support local stores, as needed.
Business Acumen: Applies a comprehensive understanding of store operations, key performance drivers, and goals to make informed decisions that improve business performance.
Conflict Management: Addresses conflict directly and professionally, fostering open communication and resolution strategies that strengthen team alignment and productivity.
Customer-Centric: Approach Promotes a customer-first selling culture by modeling service behaviors that prioritize consistent, high-quality experiences to build loyalty and trust.
Leadership & Team Development: Leads with Boot Barn's core values and invests in the growth of team partners by setting clear expectations, coaching consistently, and developing their skills for long-term success.
Strategic Thinking: Anticipates future challenges and opportunities using performance results, making aligned decisions that support the company vision and mission and guide the store's long-term goals.

Partner Benefits & Additional Compensation Opportunities

Competitive hourly rate*($25.00-$30.00) plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
Paid Time Off plan for year-round Boot Barn Partners.**
Medical, Dental, Vision and Life Insurance.**
401(k) plan with generous company matching.
Flexible schedules and work/life balance.
Opportunities for growth at every level -- we are opening 50+ new stores each year.

*Compensation varies based on geography, skills, experience, and tenure

Physical Demands & Work Environment

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

Standing, walking, and squatting more than fifty percent of the work shift.
Bending, stooping, kneeling and squatting occasionally throughout scheduled shifts.
Ability to use a ladder and/or step stool occasionally.
Required to lift, move and carry up to 40 pounds.
Ability to read, count and write to accurately complete all documentation and reports.
Must be able to see, hear and speak in order to communicate with partners and customers.
Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[ ] Sedentary: Limited activity, no lifting, limited walking

[ ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[ X ] Moderate: Mostly standing, walking, bending, frequent lifting

[ ] Arduous: Heavy lifting, bending, crawling, climbing

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.