Assistant Store Manager

Boot Barn; McAllen (TX); On-site; USD 40,000 - 55,000; Full time

Job summary

Boot Barn is seeking an Assistant Store Manager in McAllen, Texas. This role emphasizes building long-standing customer relationships, leading a service-oriented team, and executing local community engagement initiatives.

The ideal candidate should possess strong leadership abilities and business acumen while coaching staff to achieve excellence in customer service and store performance. The Assistant Store Manager will work closely with the Store Manager to meet operational directives and foster a positive store environment.

Qualifications

• Ability to foster a service and selling culture.
• Experience in leading a team on the sales floor.
• Strong communication and interpersonal skills.

Responsibilities

• Lead partners in a service-oriented environment.
• Provide coaching and actionable feedback to team members.
• Execute volume-driving events in collaboration with Store Manager.

Skills

Leadership

Customer Engagement

Coaching and Feedback

Business Acumen

Job description

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out‑of‑the‑box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community. Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

Position Details

Assistant Store Manager Reports To: Store Manager
Status: Non‑Exempt

Essential Duties and Responsibilities

• Lead partners to foster a service & selling culture and exceed overall expectations to build long‑standing customer relationships.
• Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
• Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance results across both operational and merchandising areas. Develop individual team members to meet various career goals within the company.
• Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store schedule as needed, implement operational directives, train operational staff on new policies and procedures, and communicate with all appropriate District, Region and Store Support Center partners as needed.
• Assess and communicate localized customers’ needs to Store Manager.
• Collaborate with the Store Manager to plan and execute successful volume‑driving events that involve outreach to the local community/market.
• Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
• Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments to meet the needs of your customer along with adhering to all Company visual presentation guidelines.
• Accountable for markdown compliance and execution. Ensure product receipts are processed accurately and in a timely manner.
• Partner with Store Manager on inventory shrink plans and act as key driver of this strategy with store team.
• Maintain personal knowledge in across all product categories (western boots, work boots, denim, hats and add-ons) and coach and train partners in these areas.
• Complete all opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Possess well‑developed business acumen and understand all aspects of the store’s operations.
• Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members, corporate partners and vendors. Additionally, demonstrate high level of quality work, attendance and appearance.
• Additional duties as assigned by District Manager or Store Support Center partners.