Assistant Store Manager

Boot Barn; Pleasant Hill (CA); On-site; USD 60,000 - 72,000; Full time

Job summary

Boot Barn in Pleasant Hill, CA is seeking an Assistant Store Manager to lead partners on the floor, drive a service and selling culture, and help deliver outstanding customer experiences. You will coach teams and align with store goals to boost performance.

You will work with the Store Manager on scheduling, training, and adapting to changing business needs while maintaining professionalism and adherence to company policies.

Qualifications

• Experience leading teams in retail with a service-and-selling focus.
• Ability to coach and recognize excellence on the sales floor.
• Experience implementing training plans to improve store performance.
• Strong communication with district, region, and center partners.

Responsibilities

• Lead partners to foster a service & selling culture and exceed customer expectations.
• Review goals with partners and provide coaching and feedback.
• Collaborate with Store Manager to plan events and community outreach.
• Ensure merchandise stock levels and presentations meet customer needs.
• Maintain policies and procedures, including Time and Attendance.

Skills

Leadership

Coaching

Customer service

Merchandising

Job description

Assistant Store Manager

Reports to: Store Manager

Status: Non-Exempt

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community. Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

Essential Duties and Responsibilities

• Lead partners to foster a service & selling culture and exceed overall expectations to build long‑standing customer relationships.
• Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
• Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance results across both operational and merchandising areas. Develop individual team members to meet various career goals within the company.
• Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store schedule as needed, implement operational directives, train operational staff on new policies and procedures, and communicate with all appropriate District, Region and Store Support Center partners as needed.
• Assess and communicate localized customers’ needs to Store Manager.
• Collaborate with the Store Manager to plan and execute successful volume‑driving events that involve outreach to the local community/market.
• Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
• Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments to meet the needs of your customer along with adhering to all Company visual presentation guidelines.
• Accountable for markdown compliance and execution. Ensure product receipts are processed accurately and in a timely manner.
• Partner with Store Manager on inventory shrink plans and act as key driver of this strategy with store team.
• Maintain personal knowledge across all product categories (western boots, work boots, denim, hats and add‑ons) and coach and train partners in these areas.
• Complete all opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Possess well‑developed business acumen and understand all aspects of the store’s operations.
• Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members, corporate partners and vendors. Additionally, demonstrate high level of quality work, attendance and appearance.
• Additional duties as assigned by District Manager or Store Support Center partners.