Assistant Store Manager

Comfrt; BLOOMINGTON (MN); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Employee discount

Comfrt Manager Bonus Program

Job summary

Comfrt is hiring an Assistant Store Manager for our first retail location at Mall of America. You will be the Store Manager’s right-hand partner, overseeing training, development, and performance of the team while driving the brand’s people-first vibe both in-store and online.

You will manage daily sales, KPIs, and P&L with a focus on coaching, scheduling, inventory, and visual standards. This role requires energy, creativity, and a passion for mental wellness advocacy in a fast-paced

Qualifications

• 5+ years of retail experience with 2+ years in a high-volume management role.
• Proven ability to motivate others and drive results.
• Strong conflict-resolution and team-building skills.
• Willingness to work full availability, including peak retail periods.
• Experience with scheduling software and labor management systems.

Responsibilities

• Train and onboard team; educate on product science and mental wellness advocacy.
• Recruit and interview top-tier talent.
• Provide real-time coaching on the sales floor to achieve targets and uphold brand vibe.
• Own daily sales goals and coach on Conversion, UPT, and AOV.
• Review store P&L with SM to understand expenses and profit drivers.
• Implement floor strategies to hit KPIs based on traffic trends.
• Create weekly schedules and ensure optimal coverage while managing labor budget.
• Lead replenishment, visual merchandising, and inventory accuracy.

Skills

Retail leadership

Team motivation

Conflict resolution

Scheduling software

Labor management

Tools

Scheduling software

Labor management systems

Job description

About Comfrt

Comfrt is more than just an apparel brand; we are a mental wellness movement. We specialize in creating high-quality, functional products—like our signature Weighted Zip Hoodie—designed to ease stress, calm anxiety, and provide the “feeling of a hug.” Our community is built on authenticity, and our retail spaces are designed to be safe havens for our customers to unplug and find their comfort zone.

The Role

Comfrt is looking for an 100% awesome, capable, and experienced Assistant Store Manager (ASM) to help lead our first retail location at the Mall of America. As the ASM, you are the Store Manager’s right‑hand partner in driving the store’s success. You will oversee the training, development, and performance management of the team while ensuring our viral people‑first online energy is felt by every guest who walks through our doors. You are a culture‑builder, a logistics expert, and a content creator who is comfortable leaning into social media and in‑store activations to drive community engagement.

What You’ll Do

Team Development & Performance Coaching

• Training: Assist the SM in onboarding and educating team members on product science (Deep Pressure Stimulation) and mental wellness advocacy.
• Recruitment Support: Support the SM in sourcing and interviewing top‑tier talent who embody the Comfrt vibe.
• Sales Floor Management: Maintain a constant presence to provide real‑time coaching, drive immediate sales results, and ensure the brand “vibe” is upheld during every hour of operation.

Sales, KPIs & P&L Support

• Drive Results: Own the daily sales goals. Track and coach the team on key metrics: Conversion, Units Per Transaction (UPT), and Average Order Value (AOV).
• Financial Literacy: Participate in the review of store P&L statements with the SM to understand controllable expenses and profit drivers.
• KPI Accountability: Implement floor strategies to hit targets and pivot based on real‑time traffic trends.

Workforce Management & Labor Control

• Schedule Creation: Own the development of the weekly store schedule, ensuring optimal coverage during peak Mall of America traffic hours while maintaining labor budget compliance.
• Labor Management: Monitor real‑time labor usage daily; make strategic adjustments to the floor based on traffic trends and sales performance to hit profitability targets.
• Attendance Tracking: Manage team punctuality, time‑off requests, and overall schedule adherence to ensure a seamless “unplugged” experience for our customers.

Visual Merchandising & Inventory Ownership

• Replenishment Leadership: Own the daily replenishment process. Ensure the floor is always fully stocked and mirrors our “premium sanctuary” aesthetic.
• Visual Standards: Support with the execution and coaching of visual merchandising and coach the team on visual merchandising directives, ensuring mannequins and displays are commercial and trend‑relevant when Visual Manager is not in the business.
• Inventory Integrity: Oversee stockroom organization and inventory accuracy. Lead shipment processing (including weighted gear up to 40 lbs) and cycle counts.

Content & Activations

• Social Content: Partner with the SM to create daily high‑energy content for TikTok/Reels that showcases the MOA team and new product drops.
• Digital Interaction: Assist in brand‑led social media initiatives and in‑store activations to engage our online and local communities.
• Activation Support: Assist in the planning and execution of in‑store events and community “wellness drops.”

Qualifications

• Experience: 5+ years of retail experience with 2+ years in a high‑volume management role.
• Skills: Action‑oriented and results‑driven with a proven ability to motivate others.
• Leadership: Strong conflict‑resolution, mediation, and team‑building skills.
• Workforce Tools: Experience with scheduling software and labor management systems.
• Availability: Full availability, including Black Friday and the holiday season.

Other “Must‑Haves”

• A passion for mental health and delivering outstanding “People‑First” service.
• Comfortable being on camera and creating social media content.
• Knows how to have fun and boost positive vibes in a fast‑paced environment.

Compensation & Benefits

• Base Salary Range: $55,000 - $65,000
• Participation in the Comfrt Manager Bonus Program.
• Comprehensive medical, dental, and vision coverage.
• 401(k) program with company match.
• Generous employee discount on all Comfrt products.

Reasonable Accommodations & Diversity Statement

• Religious Accommodations: Comfrt provides reasonable accommodations for religious beliefs, observances, and practices, including requests for time off, in accordance with applicable laws.
• Physical Requirements: Essential physical requirements for this role are listed below. The company will provide reasonable accommodations to enable individuals with disabilities to perform these essential functions, provided it does not cause undue hardship to the business.