Assistant Sales & Marketing Manager

GATEWAY ENTERTAINMENT PTE. LTD.; Town of Islip (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A dynamic entertainment company seeks an Assistant Sales and Marketing Manager to enhance their branding and marketing efforts. The successful candidate will develop comprehensive marketing strategies, manage event promotions, and communicate with various stakeholders to increase brand awareness. This role offers the chance to impact Singapore's arts landscape through a creative and supportive team environment.

Qualifications

• 5+ years experience in marketing of arts or lifestyle products.
• Exceptional multitasking and communication skills.
• Ability to create engaging content.

Responsibilities

• Develop and execute marketing plans to drive business objectives.
• Manage branding and communications for events.
• Conduct market research and manage marketing budget.

Skills

Marketing Communications

Content Creation

Event Planning

Interpersonal Skills

Project Management

Education

Degree/Diploma in Marketing/Mass Communications

Tools

MS Office

Adobe Photoshop

Job description

Overview:

Gateway is committed to building a vibrant arts community on positive values, and is dedicated to creating

works that impact society. At Gateway, we have a creative and dynamic team who shares this common vision.

We are looking for a result-driven, dynamic and innovative Assistant Sales and Marketing Manager under the

direction of the General Manager. If you have a proven track record in lifestyle products and/or services

branding, marketing and sales results, and would like to play a part in developing Singapore’s arts landscape,

we welcome you to join us for a challenging and fulfilling career.

Duties & Responsibilities:

• Responsible in creating and executing effective marketing plans that drive achievement of Gateway’s

business objectives, as part of a long-term sales and marketing strategy (under the direction of the General

Manager).

• Responsible for developing the yearly marketing plan and budget, executing all marketing actions in plan

and conducting a weekly Marketing meeting to present a weekly report.

o Developing and maintaining an in-depth knowledge and understanding of Gateway's products

and/or services to communicate and promote them to prospective markets and/or audiences

effectively.

o Proactively identifying, developing and implementing effective marketing plans to reach out to

new markets and/or audiences.

• Responsible for Gateway’s products and/or services branding and event activation through marketing

communications, media relations, advertising and promotions, direct marketing and events management

to increase brand awareness, generate publicity, and maximize attendance and revenue.

o Increasing sales through online brand exposure and marketing.

o Responsible for the development and production of all marketing, communications, promotional

and publicity materials such as advertisements, brochures, flyers, posters, banners, newsletter,

EDM, e-banners etc.

o Working with Gateway’s Corp Comms team in forging new collaborations and partnerships that

enhance partner and sponsor experiences.

o Working with Gateway’s Corp Comms in growing online community including (but not limited to)

planning and executing monthly content calendar and social media campaigns, tracking and

reporting campaign analytics, making recommendations for improvement.

o Working in tandem with Gateway’s Corp Comms and PR Agency/Team in developing the yearly

public relations plan and budget, executing all public relations actions in plan, providing

information and materials for drafting media releases to disseminate online for a local/regional

media coverage opportunity to increase brand exposure.

Working in collaboration with Gateway’s Corp Comms and PR Agency/Team, marketing/PR

partners and local popular websites/online magazines to run online campaigns and advertising.

o Developing and conducting market research and surveys with patrons, prepare findings and

analysis reports, make recommendations for improvement.

o Tracking, managing and reporting of the marketing budget for Gateway’s programmes and

collaborations.

o Maintaining consistent communication with partners and sponsors to ensure timely

acknowledgements and updates through email, newsletters, and annual reports etc.

o Responsible for project management, frontline communications, content creation, event

planning and implementation for marketing activities.

Requirements:

• Degree/Diploma in Marketing/Mass Communications or related discipline

• At least 5 years of experience in Marketing/Marketing Communications of arts, cultural or lifestyle

products/services/events

• Exceptional multitasking skills

• Excellent marketing communications skills

• Ability to write quality, engaging, interesting content that provides value to the audience

• A team player with good interpersonal, communication and presentation skills

• Creative, meticulous and proactive individual with positive mindset and can-do attitude

• Challenge-driven and goal-oriented individual

• Excellent time management with strong ability to organise, prioritise and manage multiple duties and

assignments

• Able to effectively adapt to changes and to work independently

• Proficient in spoken and written English with strong writing and proofreading skills

• Good knowledge of Singapore's arts scene will be an added advantage

• Proficient in MS Office application

• Proficiency in Adobe Photoshop will be an advantage

• Flexibility with regards to working days and hours (able to work on weekends, Eve of Public Holidays

and Public Holidays, if necessary)