Assistant Program Director

beasleymediagroup; Charlotte (NC); On-site; USD 60,000 - 85,000; Full time

Job summary

Beasley Media Group in Charlotte is seeking a dynamic Assistant Program Director to support our market-leading music stations. The APD will work closely with the Program Director to execute the station's programming vision across on-air, digital, social, and live event platforms, with a passion for contemporary music culture and audience engagement.

Key responsibilities include music scheduling, imaging, promotions, and talent coaching, plus coordinating with Promotions, Sales, and Digital

Qualifications

• 3-5+ years of radio programming, on-air, or music scheduling experience preferred.
• APD or Music Director experience strongly preferred.
• Deep knowledge of music formats, audience behavior, and pop culture trends.
• Experience with music scheduling and audio production tools.
• Strong Nielsen ratings and audience analytics understanding.

Responsibilities

• Assist the Program Director in executing the station's programming strategy and brand positioning.
• Schedule and maintain daily music logs.
• Analyze ratings, streaming trends, and audience data to optimize programming decisions.
• Collaborate with on-air talent to develop engaging content.
• Coach and mentor air staff and provide performance feedback.
• Oversee imaging, promos, and production elements to maintain brand sound.
• Coordinate with Promotions, Sales, and Digital departments on campaigns and events.
• Contribute to digital strategy including social media, podcasts, streaming, and web content.
• Host daily on-air shifts and handle tracking responsibilities.
• Record and produce commercials as needed.
• Maintain relationships with record labels, artists, managers, and industry partners.
• Monitor emerging music/media trends within the market.

Skills

Radio programming

On-air scheduling

Audience analytics

Digital strategy

Leadership

Communication

Talent development

Tools

Selector

WideOrbit

Adobe Audition

Job description

We are seeking a dynamic, creative, and highly organized Assistant Program Director (APD) to assist with our market leading music stations. The ideal candidate is passionate about contemporary music culture, audience engagement, ratings performance, digital content, and talent development. This role works closely with the Program Director to execute the station's programming vision across on-air, digital, social, and live event platforms.

The APD will play a key role in music scheduling, imaging, promotions, talent coaching, and strategic audience growth while helping maintain a competitive edge in a fast-moving media environment.

Key Responsibilities

• Assist the Program Director in executing the stations' overall programming strategy and brand positioning
• Schedule and maintain daily music logs
• Analyze ratings, music research, streaming trends, and audience data to optimize programming decisions
• Collaborate with on-air talent to develop compelling, engaging content that aligns with station goals
• Help coach and mentor air staff, including talent development and performance feedback
• Oversee station imaging, promos, and production elements to maintain consistent brand sound
• Coordinate with Promotions, Sales, and Digital departments on integrated campaigns and station events
• Contribute to digital strategy including social media, podcasts, streaming, and web content
• Host daily on-air shift and various tracking responsibilities as required
• Record and produce commercials as needed
• Maintain strong relationships with record labels, artists, managers, and industry partners
• Monitor emerging music/media trends within the market

Qualifications

• 3-5+ years of radio programming, on-air, or music scheduling experience preferred
• Previous APD or Music Director experience strongly preferred
• Deep knowledge of music formats, audience behavior, and pop culture trends
• Experience with systems such as Selector, WideOrbit, and Adobe Audition
• Strong understanding of Nielsen ratings and audience analytics
• Excellent communication, organizational, and leadership skills
• Proven ability to work under pressure in a fast-paced environment
• Strong digital and social media instincts
• Audio production/editing skills preferred
• Flexibility to work off-hour station events as needed

Preferred Attributes

• Creative thinker with strong content instincts
• Passion for building winning brands
• Team-oriented with a collaborative management style
• Strong understanding of multi-platform audience engagement

Beasley Media Group, LLC is an Equal Opportunity Employer.