Assistant Marketing Manager

Manulife Financial; Boston (MA); Hybrid; USD 73,000 - 122,000; Full time

Job summary

Manulife Financial (John Hancock) seeks an Assistant Marketing Manager to shape member marketing and drive engagement for Vitality. You’ll develop communications, manage assets, and collaborate across teams to deliver impact across campaigns and experiences.

You’ll leverage Marketo and analytics to measure success, maintain consistent branding, and ensure compliance. The role emphasizes test-and-learn, ownership, and cross-functional partnership in a hybrid environment.

Qualifications

• 2 to 3 years of marketing experience in life insurance, financial services, health, wellness, loyalty, or related industry.
• Bachelor’s degree in marketing, communications, business or a related field is an asset.
• Experience developing and executing campaigns for customer marketing, lifecycle marketing, and/or retention marketing.
• Strong writing and messaging skills; ability to simplify complex topics for varied audiences.
• Experience using marketing automation platforms, such as Marketo, to build communications and optimize emails.
• Comfort working with data and analytics partners to measure campaign performance and derive insights.
• Strong communication management skills; ability to manage timelines and approvals across multiple initiatives.
• Curious, creative, proactive, test-and-learn mindset; decisive problem solving.

Responsibilities

• Develop and support marketing communications that increase Vitality awareness and engagement among members.
• Maintain day-to-day member marketing communications.
• Manage the development of emails, landing pages, one-pagers, presentation content, FAQs, toolkits and other campaign assets.
• Use data, insights and performance reporting to evaluate campaign effectiveness and optimization opportunities.
• Execute launch strategies for Vitality features, partner benefits, and member experiences.
• Maintain a portfolio of marketing materials ensuring branding and regulatory compliance.
• Proactively manage campaign timelines, stakeholder reviews, approvals and day-to-day execution.
• Bring curiosity and a test-and-learn mindset to improve Vitality communications.

Skills

Campaign management

Marketing communications

Data analytics

Copywriting

Project management

Education

Bachelor's degree in marketing/communications/business

Tools

Marketo

Job description

Are you passionate about using marketing strategy to help more customers live a longer, healthier, better life?Do you want to shape member marketing that drives measurable engagement, stronger adoptionand better customer outcomes?If so, the Assistant Marketing Manager role may be the right fit for you.

John Hancock’s U.S. insurance growth strategy depends on bringing the full value of John Hancock Vitality to life for our members.This role will help develop,executeand optimize audience-led marketing strategies that deepen member engagement and help support our Customers Digitally Active goals.

Reporting to the Director, Head of Activation and Vitality Marketing, this role will support integrated marketing plans across member marketing, including messaging, content development, execution, performancemeasurementand cross-functional coordination.The ideal candidate is a thoughtful marketer who can connect strategy to execution, translate complex health and insurance concepts into clear communications and partner across teams to deliver high-quality work that moves the business forward.

Position Responsibilities:

• Develop and support marketing communications that increase John Hancock Vitality awareness, understanding, adoption and engagement among members.
• Maintain day-to-day member marketing communications
• Manage the development of marketing materials including emails, landing pages, one-pagers, presentation content, talking points, FAQs,toolkitsand other campaign assets.
• Use data,insightsand performance reporting to evaluate campaign effectiveness,identifyoptimizationopportunitiesand connect marketing activity to member engagement metrics and business outcomes.
• Execute on launch strategies for new or evolving Vitality features, partner benefits, and member experiences.
• Maintain a portfolio of marketing materials to ensure consistent branding, audience-alignment and compliance with legal, and regulatory requirements.
• Proactively manage campaign timelines, stakeholder reviews,approvalsand day-to-day project execution with a strong focus on quality and accountability.
• Bring curiosity,creativity, agility,and a test-and-learn mindset to improve how John Hancock communicates the value of Vitality to our members.

Required Qualifications:

• 2 to 3 years of marketing experience, ideally in life insurance, financial services, health, wellness, loyalty, customerengagementora relatedindustry.
• Bachelor’sdegree in marketing, communications,businessor a related field isan asset
• Experience developing and executing campaigns for customer marketing, lifecycle marketing, and/or retention marketing.
• Strong writing and messaging skills, with the ability to simplify complex topics and tailor communications byaudience.
• Experience using marketing automation and communications platforms, such as Marketo, to build communications, execute email sends, andoptimizeemail campaigns.
• Comfort working with data and analytics partners to measure campaign performance,identifyinsights and recommend improvements.
• Strong communication management skills, including the ability to manage timelines, approvals,prioritiesand details across multiple initiatives.
• Naturally curious,creativeand proactive, with an eagerness to test, learn andoptimize.Quick thinker and decisive problem solver whoremainscomposed when priorities shift or challenges arise.
• Strong senseof ownership,accountabilityand follow-through.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

#LI-JH

The role being advertised is an existing vacancy.

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽 https://www.manulifeim.com/institutional/tw/en。

宏利是平等機會僱主

在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 [e-mail]。

Referenced Salary Location

Boston, Massachusetts

Working Arrangement

混合式

Salary range is expected to be between

$73,350.00 USD - $122,250.00 USD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

Company: John Hancock Life Insurance Company (U.S.A.)