Assistant Market Manager

Generations Federal Credit Union; San Antonio (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

Generations Federal Credit Union is seeking an Assistant Market Manager for our San Antonio branch to drive growth, efficiency, and member satisfaction. You will coach the branch team, oversee daily operations, and partner with leadership to uphold the credit union’s mission and values.

The role requires strong leadership, sound judgment, and collaboration to achieve branch goals, while aligning with GFCU’s Vision and core standards. Proactive problem-solving and community presence are essential.

Qualifications

• Requires minimum three years in financial services, with operations and customer service.
• Supervisory experience preferred.
• Ability to lead and coach a branch team to meet objectives.

Responsibilities

• Lead the branch team to meet or exceed sales goals through daily coaching and reinforcement of effective behaviors.
• Monitor and report branch sales and service data; identify strengths and opportunities.
• Collaborate with Market Manager and other lines to pursue local business development opportunities.
• Support growth and financial performance through execution of the Plan of Work.
• Oversee day-to-day branch operations with focus on compliance and efficiency.
• Ensure adherence to policies and make sound decisions within authority.
• Partner with leadership to implement operational best practices and lead branch audits.
• Manage daily scheduling and staffing for efficient coverage and productivity.
• Coach and develop team members; provide feedback and development plans.
• Support regular team meetings and communications to reinforce goals and drive engagement.
• Maintain a high level of member experience through service excellence.

Skills

Leadership

Member service

Decision making

Communication

Coaching

Organizational skills

Education

High school diploma or equivalent

Tools

Microsoft Office

Job description

Summary

Supports the growth, efficiency, and overall performance of the branch. The Assistant Market Manager plays a critical role in the consistent execution of operational procedures, team coaching, and the delivery of a seamless member experience. This role requires strong leadership, sound judgment, and a collaborative mindset to support branch goals and uphold GFCU’s Vision, Mission, and Core Values.

Description

Supports the growth, efficiency, and overall performance of the branch. The Assistant Market Manager plays a critical role in the consistent execution of operational procedures, team coaching, and the delivery of a seamless member experience. This role requires strong leadership, sound judgment, and a collaborative mindset to support branch goals and uphold GFCU’s Vision, Mission, and Core Values.

Primary Duties

Growth and Financial Performance

Supports the execution of a comprehensive Plan of Work to assist with the achievement of growth and financial performance objectives.

• Assists in leading the branch team to meet or exceed sales goals through daily coaching, observation, and reinforcement of effective behaviors.


• Monitors and reports branch-level sales and service data, identifying areas of strength and uncovering opportunities for improvement.


• Partners with the Market Manager and other business lines to pursue local business development opportunities. Maintains a strong community presence aligned with the organization’s brand standards.


• Leverages GFCU marketing, product, and business development initiatives to grow member relationships and support the branch’s overall performance.

Operational Soundness and Efficiency

Leads day-to-day branch operations with a focus on excellence, compliance, and efficiency.

• Ensures adherence to established policies and procedures while making sound decisions within scope of authority around overrides, exceptions, and member resolution.


• Works in close collaboration with the Market Manager and Retail Leadership Team to maintain and implement operational best practices; takes the lead on branch audit duties to result in a “passing or better” audit score.


• Manages daily scheduling and staffing to ensure efficient coverage, member service, and team productivity.


• Actively identifies operational inefficiencies and escalates suggestions for improvement.


• Monitors transaction flow, lobby activity, and team readiness to ensure seamless operations and a positive member experience.

Employee Development

Coaches team members in their daily activities to strengthen skills, build confidence, and support growth goals.

• Provides input on employee performance and partners with the Market Manager to deliver timely feedback and development plans.


• Assists in hiring, onboarding, and training new team members, ensuring thorough preparation and cultural alignment.


• Leads by example in fostering an environment of accountability, teamwork, and open communication.


• Promotes ongoing professional development by encouraging participation in training opportunities and modeling a growth mindset.


• Supports and assists in the facilitation of regular team meetings, huddles, and communications to reinforce goals and drive engagement.

Member Experience

Ensures consistent delivery of exceptional service by monitoring team interactions, member feedback, and adherence to service standards.

• Reinforces a member-centric service culture through daily coaching, lobby leadership, and timely issue resolution.


• Supports the implementation and consistent execution of sales and service strategies to strengthen member loyalty.


• Proactively escalates service concerns to ensure swift and effective resolution.


• Participates in daily huddles and team communication tactics to align the team and maintain a high level of service quality.

Performs other duties as assigned.

Requirements

Education

High school diploma or equivalent.

Experience

Requires a minimum of three (3) years in financial services, with experience in operations and customer service. Supervisory experience preferred.

Skills

Must have the following skills and/or abilities:

• Must possess strong leadership skills with the ability to support and lead a diverse team in a fast-paced sales and service environment.


• Must be member service focused with sound decision‑making skills.


• Proficient with the Microsoft Office Suite.


• Excellent communication (both oral and written), coaching and organizational skills.

Special Requirements

• Must be flexible in work schedule to include Saturdays and to rotate within branch network.


• Must be flexible to relocate within the retail delivery market as necessary.

Physical/Other Requirements

Must be able to:

• Stand or sit for long periods of time.


• Lift 10-20 lbs.


• Possess a high level of professionalism when dealing with challenging and confidential situations.


• Ability to work independently, exercise discretion, and multi-task in a highly dynamic environment.


• In‑depth knowledge or proven in‑depth experience and knowledge in all aspects of Members Services; products and services.


• Knowledge of financial institution regulations, credit union policies and procedures.