Assistant Manager / Senior Marketing Executive (CRM)

Shake Shack Singapore Jewel Pte. Ltd.; Orchard (NE); On-site; USD 38,000 - 55,000; Full time

Job summary

A leading F&B brand is looking for a professional in Orchard to manage CRM and brand campaigns across multiple platforms. The role demands a blend of strategic thinking and analytical skills, requiring a degree in Marketing or related fields and at least 3 years of experience in the industry. Candidates should be familiar with CRM tools like Salesforce and possess strong project management capabilities. Join us to enhance brand loyalty and engagement.

Qualifications

• Minimum 3 years of experience in branding, CRM, or digital marketing within F&B or retail.
• Good understanding of Singapore F&B landscape and consumer behavior.
• Strong analytical skills with ability to interpret data into actionable strategies.

Responsibilities

• Plan and execute brand campaigns across CRM touchpoints.
• Track and evaluate campaign performance, customer segmentation, and user behavior.
• Collaborate with cross-functional teams for brand integrity.

Skills

Brand management

CRM management

Data analysis

Project management

Creative thinking

Education

Degree or Diploma in Marketing, Communications, IT, or related field

Tools

Salesforce

Oracle

Job description

Shake Shack Singapore Jewel Pte. Ltd. – Orchard

Plan and execute brand campaigns across multiple CRM touchpoints (EDM, notifications, app banners, e-gift creation and distribution).

Develop and refine customer journeys that improve retention and lifetime value.

System & Process Optimization

Work closely with internal stakeholders and external vendors to manage the CRM platform – including design, user flow, performance tracking, QA, and ROI reporting.

Support new function development and feature enhancements within the CRM ecosystem.

Insights & Analytics

Track and evaluate campaign performance, customer segmentation, and user behavior.

Provide strategic recommendations to improve future brand and CRM strategies.

Brand Alignment & Communication

Ensure all CRM communications are consistent with brand tone and guidelines.

Collaborate with cross-functional teams to maintain brand integrity in customer-facing content.

Customer Engagement & Public Relations

Identify key focus groups for public relations initiatives and community engagement.

Assist in developing loyalty programs or engagement strategies that reinforce brand affinity.

Performance & Profitability Support

Contribute to overall brand profitability by analyzing CRM impact and return on marketing investment.

Assist in strategic planning and performance reviews to meet marketing KPIs.

Requirements:

Degree or Diploma in Marketing, Communications, IT, or related field.

Minimum 3 years of experience in branding, CRM, or digital marketing within the F&B or retail industry.

Good understanding of the Singapore F&B landscape and consumer behavior.

Experience in managing CRM platforms and tools (e.g., Salesforce, Oracle, or similar).

Strong analytical skills with the ability to interpret data into actionable strategies.

Creative thinker with an eye for brand consistency across all customer touchpoints.

Excellent project management and communication skills.

Ability to work collaboratively across teams and external partners.

Familiarity with HTML/CSS for email template optimization will be an added advantage.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .

Sign in to start saving jobs in your profile.

Don’t have a jobsDB account? Register with:

Do you want to receive recommendations for similar jobs?

By creating an email alert, I agree to jobsDB's Terms and Privacy Policy and can unsubscribe anytime. If I'm below legal age requirements, I have parental consent for jobsDB to process my data.