Assistant Manager, Retail and Fleet

Redwood Credit Union; Santa Rosa (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Redwood Credit Union is seeking an Assistant Manager of Retail and Fleet to lead day-to-day sales and service for Auto Sales Advisors and business members. This role blends retail management, Fleet Auto Sales, and administrative support to drive smooth purchases and member satisfaction.

You will coach the sales team, manage CRM activities, and ensure accurate paperwork while promoting member growth and dealership efficiency.

Qualifications

• Knowledge of automobile loans.
• Knowledge of selling automobiles and/or other vehicles.
• Experience with DMV paperwork and submission.
• Ability to process vehicle sales paperwork accurately.
• Ability to collect trade-in titling documents and loan payoff info.
• Proficient PC skills for word processing and spreadsheets.
• Strong written and verbal communication.
• Efficient time management and prioritization.
• Ability to follow through on tasks.
• Coordinate activities and prioritize work.
• Team-oriented with collaborative mindset.
• Ability to build effective relationships with diverse people.

Responsibilities

• Work with sales and service teams to ensure a seamless purchase process for Members and guests.
• Demonstrate and train service and product-knowledge standards.
• Assist in leading regular huddles with RCUAS team members.
• Assist in managing the CRM to improve follow-up and member growth.
• Motivate, coach and monitor the performance of the RCUAS sales and service team.
• Sell vehicles to business Members and brokered deals in Fleet Auto Sales.
• Sell warranties and aftermarket products; prepare sales and loan paperwork.
• Resolve member problems and complaints in a timely manner.
• Ensure security-conscious handling of all transactions.
• Complete monthly reports and related admin tasks as needed.
• Create and submit invoices for repairs, smog certifications and reconditioning items.
• Ensure collection of sales proceeds and organize dealership lot.
• Close out deals at RCU Auto Services and manage staff schedules.
• Promote fleet services at events and visit businesses to grow business Members.

Skills

Automobile loans knowledge

Automobile sales knowledge

DMV paperwork proficiency

Vehicle sales paperwork processing

Trade-in titling documents handling

PC skills (word processing, Excel)

Effective written and verbal comms

Time management

Task follow-through

Multi-task coordination

Team collaboration

Relationship building

Job description

Redwood Credit Union is seeking an Assistant Manager of Retail and Fleet who will form a wide variety of management and sales duties in the day-to-day sales and service leadership of the dealership. Research, locate, and sell a variety of vehicles to Business Members in the purchase of new, pre-owned, and brokered vehicles, while simultaneously providing sales management to a team Auto Sales Advisors.

Key Responsibilities

Retail Management

• Work with sales and service team members to ensure a timely and seamless purchase process for Members and guests.
• Demonstrate and train both service and product-knowledge standards.
• Assist in leading regular huddles with RCUAS team members.
• Assist in managing the CRM platform to ensure proper follow up, retention of Members and to seek out new prospective sales and Member growth.
• Motivate, counsel, coach and monitor the performance of the RCUAS sales and service team.

Fleet Auto Sales

• Sell vehicles to business Members.
• Sell mechanical breakdown warranties, guaranteed auto protection coverage and other aftermarket related items.
• Prepare paperwork for the sale of the vehicle and loan.
• Research and solve Member problems and complaints in an accurate and timely manner.
• Perform all functions in a security conscientious manner.

Administrative and Support

• Assist with completion of monthly reports and other tasks as needed.
• Create and submit invoices for payment for repairs, smog certifications and other reconditioning items on repossessed and in- stock vehicles.
• Ensure the immediate collection of sales proceeds on each vehicle sold.
• Lead and assist Auto Advisors to ensure sales paperwork is complete and organized.
• Responsible for moving cars and organizing dealership lot.
• Assure the close out of all deals sold at RCU Auto Services.
• Manage Sales Advisor’s dealership and branch schedule, to ensure appropriate coverage.
• Partner with Assistant Manager in tracking and forwarding internet leads to Sales Advisors.

Other Functions

• Visit businesses and branches to promote auto buying fleet services.
• Promote business and fleet services at community and other types of events.
• Work in conjunction with Business Services to grow and support Business Members.
• Assist in the continuous growth of dealer relations to enhance broker business.

Join us and discover why you'll love working at Redwood Credit Union!

ABOUT REDWOOD CREDIT UNION (RCU):

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.

As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.

Why work for Redwood Credit Union?

• 25th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Recognized by Newsweek as one of "America's Best Credit Unions 2026"
• Awarded a 5-Star Bauer Rating
• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2026"
• Top Corporate Philanthropists (#24) - San Francisco Business Times
• Voted Best Places to Work in the North Bay 20 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.

Minimum Qualification: Knowledge, Skills and Abilities

• Knowledge of automobile loans.
• Knowledge of selling automobiles and/or other vehicles.
• Experience and knowledge to sell automobile accessories, mechanical breakdown warranties, and guaranteed auto protection (GAP), along with all aftermarket products.
• Experience with DMV paperwork with the ability to complete and submit appropriately.
• Ability to process vehicle sales paperwork.
• Ability to collect trade-in titling documents and loan payoff information.
• Skill in the operation of a PC with word processing and spreadsheet software and internet access.
• Ability to communicate effectively both verbally and in writing.
• Ability to manage time efficiently and effectively.
• Ability to follow through on tasks.
• Ability to coordinate a variety of activities simultaneously and prioritize work.
• Ability and desire to work in a team environment.
• Ability to establish and maintain effective working relationships with a diverse group of people.

Licenses and Certifications

• Ability to qualify for DMV Salesperson License.
• Ability to maintain a valid California Driver’s License.
• Ability to maintain a Notary certification.
• Ability to maintain insurance under RCU Auto Services insurance policy.