Assistant Manager/Manager of Public Relations, Zucker School of Medicine at Hofstra/Northwell

Hofstra University; Town of Hempstead (NY); On-site; USD 67,000 - 75,000; Full time

Job summary

Hofstra University seeks an Assistant Manager/Manager of Public Relations for the Zucker School of Medicine. The ideal candidate will have strong media relations skills, with responsibilities including crafting press materials, managing inquiries, and executing strategic communication plans. A focus on promoting the school's achievements and maintaining a consistent public message is essential.

Qualifications

• Minimum of five years of public relations experience in higher education/healthcare.
• Excellent writing, proofreading, and editing skills.
• Crisis communication management experience.

Responsibilities

• Develop PR communication plans aligned with goals.
• Craft press releases, manage media inquiries.
• Cultivate relationships with media outlets.

Skills

Writing

Communication

Organizational skills

Interpersonal skills

Attention to detail

Education

Bachelor’s degree in communications, public relations, journalism, or a related field

Tools

Constant Contact

WordPress

Canva

Meltwater

Job description

About Hofstra:

Hofstra University is nationally ranked and recognized as Long Island’s largest private university located in Hempstead, N.Y. When you work at Hofstra, you join a team of talented professionals committed to preparing students for the challenges of tomorrow, in an environment that cultivates learning through the free and open exchange of ideas for the betterment of humankind. The work we do at Hofstra supports the education and well-being of our students, and the workforce of the future. While working towards this mission, employees can take advantage of many enriching experiences on campus. Whether it’s a lunchtime lecture, a Division I NCAA athletics game, a musical concert, a theatre performance, or a visit to one of our two accredited museums, there is always something exciting to do at Hofstra. Enjoy the ease of going to the fitness center, taking a swim, or grabbing a bite to eat without having to leave our beautiful campus! Hofstra University is dedicated to recruiting and retaining a highly qualified and diverse academic community of students, faculty, staff, and administrators respectful of the contributions and dignity of each of its members. We welcome applications from individuals of all backgrounds and experiences and are committed to building a diverse and inclusive community.

Position Title:

Assistant Manager/Manager of Public Relations, Zucker School of Medicine at Hofstra/Northwell

Position Number:

896355

Position Category:

Administration

School/Division:

School of Medicine

Full-Time or Part-Time:

Full-Time

Description:

Reporting to the Director of Communications at the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell, the Assistant Manager or Manager of Public Relations will be responsible for promoting Zucker School of Medicine news and events through strong media relations and strategic communications while maintaining a consistent public brand and voice. The successful candidate will craft compelling press releases and media pitches, manage media inquiries, and cultivate relationships with journalists across various media outlets. Additionally, they will collaborate with the director in developing and executing comprehensive Public Relations (PR)/communication plans aligned with the Zucker School of Medicine’s goals and priorities.
Responsibilities include, but are not limited to:

• Develops and executes comprehensive PR communication plans aligned with the Zucker School of Medicine’s goals and priorities.
• Identifies key audiences and tailors messaging to resonate effectively with each group.
• Crafts compelling press releases, media pitches, and other communication materials to promote the school’s news and events through earned and owned media.
• Supports the planning and execution of PR-related events including milestone events, press conferences and media briefings.
• Stays abreast of current events and media trends.
• Builds and maintains relationships with key stakeholders, including students, faculty, staff, alumni, donors, and community leaders.
• Collaborates with a wide range of senior administration, academic, and planning/event departments across Hofstra University, Zucker School of Medicine, and Northwell Health.
• Cultivates and maintains strong relationships with local, regional, and national media outlets.
• Cultivates and maintains a media list and a list of subject-matter experts for the medical school and manages media inquiries and facilitates interviews.
• Assists with tracking and analyzing media coverage, including quantitative metrics (number of placements, reach and impressions) and qualitative analysis (tone and message penetration).
• Assists in keeping leadership informed about PR activities and results through concise and insightful reports.
• Works with external vendors which may include PR agencies, photographers, videographers, or other service providers.
• Trains faculty, staff, and administrators on media relations best practices.
• Develops content for other channels which may include newsletters, brochures, annual reports, speeches, presentations, or other internal and external communications materials.
• Assists in developing and implementing crisis communication strategies.
• Ensures brand consistency and messaging alignment across all communication platforms.
• Performs other related duties as assigned.

Qualifications:

• Bachelor’s degree in communications, public relations, journalism, or a related field required.
• A minimum of five years of related experience with a proven track record in public relations, preferably within a higher education/healthcare setting.
• Possesses a strong sense of news and an ability to identify compelling stories with broad appeal, recognizing opportunities to highlight the Zucker School of Medicine’s achievements and impact.
• Possess excellent writing, proofreading, and editing skills with strong attention to detail.
• Excellent interpersonal, organizational and communication skills and the ability to meet deadlines in a fast-paced environment.
• Knowledge of PR communications strategies, principles and best practices.
• Crisis communication management experience.
• Flexibility and the ability to work independently and as part of a team.
• Proficiency in digital communication and content management tools such as Constant Contact, WordPress, Canva, and Meltwater.
• This role may require weekend hours, in addition to late evenings and early mornings, as well as occasional travel.

Preferred Qualifications:

• Photography and photo editing skills are a plus.

Deadline:

Open Until Filled

Date Posted:

05/14/2025

EEO Statement:

Hofstra University is an equal opportunity employer, committed to fostering diversity in its faculty, administrative staff and student body, and encourages applications from the entire spectrum of a diverse community.

Salary/Salary Range:

$67,000 - $75,000