Assistant Manager, Integrated Marketing

Gap Inc.; United States; Remote; USD 40,000 - 65,000; Full time

Job summary

An established industry player is seeking an Assistant Manager to support marketing campaigns across retail and digital channels. This role involves creating and maintaining presentation materials, conducting reporting and analytics, and collaborating with various teams. The ideal candidate will have a keen eye for detail, strong communication skills, and the ability to manage multiple projects. If you thrive in a dynamic environment and enjoy building relationships, this opportunity is perfect for you. Join a leading retailer and help shape compelling brand stories that resonate with customers.

Qualifications

• 1 to 2 years of experience in marketing.
• Strong attention to detail and ability to juggle competing priorities.

Responsibilities

• Support marketing team in developing briefs for Email, SMS, and Signage.
• Implement and ensure flawless execution of editorial content across digital channels.

Skills

Marketing

Communication Skills

Project Management

Analytical Skills

Education

Bachelor’s Degree

Job description

About the Role

The Assistant Manager will support the execution of marketing campaigns across our retail and digital channels. The selected candidate will be responsible for but not limited to the creation and maintenance of presentation materials, reporting and analytics, asset briefing, quality assurance and partnering with cross-functorial teams across the organization



The ideal candidate must be collaborative, have strong communication skills, a keen eye for detail and the ability to manage multiple marketing projects at any given time.

What You'll Do

• Support the marketing team on the development of Email, Packaging, Naming, SMS, and Signage briefs that will achieve brand storytelling objectives.
• Be a resource for seasonal product knowledge by developing relationships with merchandise and design, staying abreast of in-season product changes, and maintaining and updating the product knowledge doc.
• Implement and ensure flawless execution of our editorial content across digital channels with QA, including Email, Site, and SMS/MMS channels.
• Support the team from pre-season planning through in-season execution in the creation and maintenance of overarching as well as channel-specific strategic planning materials and hindsight recaps.
• Own the relationship with our franchise team, keeping them abreast of seasonal GTM strategies and providing them with any needed GTM strategy and storytelling materials
• Build and maintain regular competitive analysis reporting
• Assist with in-season performance and analytics reporting across digital channels
• Support team members with special projects.

Who You Are

• 1 to 2 years of experience in marketing
• Organized and proactive with strong attention to detail and ability to juggle competing priorities
• Team player with exceptional communication skills who enjoys building close relationships and working collaboratively across all areas of the organization
• Bachelor’s degree

About the company

Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.