Assistant Manager, Influencer Partnerships

Naturepedic; Cleveland (OH); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

401K

Paid time off

Professional development

Job summary

Naturepedic, a leader in organic mattresses, is seeking an experienced Influencer Partnerships Assistant Manager to grow our creator programs. You will manage campaigns from discovery to reporting, collaborate with internal teams, and mentor junior colleagues.

With 2–3+ years in influencer marketing, you will oversee budgets, contracts, and content opportunities across brands, ensuring FTC compliance and authentic partnerships.

Qualifications

• 2–3+ years in influencer marketing or related field.
• Experience managing campaigns from outreach to reporting.
• Strong relationship-building and communication with influencers.
• Knowledge of Instagram, TikTok; YouTube a plus.
• Familiarity with Aspire is preferred.
• Experience in parenting, family, health, or home spaces is a plus.
• Understanding FTC disclosure and affiliate marketing.

Responsibilities

• Lead influencer campaigns from planning through completion.
• Serve as primary contact for creators throughout partnerships.
• Extend content value across organic social, paid media, email, web, and brand channels.
• Oversee budgets, gifting, and product allocation.
• Maintain creator records, campaign docs and performance data.
• Provide campaign updates and actionable insights to the team.

Skills

Influencer marketing

Creator partnerships

Social media

Campaign management

Analytics

Communication

Tools

Aspire

Job description

Job Title: Assistant Manager, Influencer Partnerships

Reports to: Influencer & Partnerships Manager

About Us

Naturepedic is a leader in organic mattresses, offering healthier sleep solutions for the whole family. We use certified organic materials to create high-quality mattresses, bedding, and bedroom furniture across multiple brands. With a long-standing commitment to safer, more natural products, we’re dedicated to making homes healthier without compromise.

Position Overview

Naturepedic is seeking an experienced, highly organized, and relationship-driven Influencer Assistant Manager to support the growth and day-to-day management of our influencer marketing program.

In this role, you will take a more active ownership position in managing influencer and creator partnerships across Naturepedic and its affiliated brands. You will oversee campaigns from initial creator discovery and outreach through contracting, product fulfillment, content execution, reporting, and relationship management. This role will also help guide and support junior team members and contribute to the development of processes that allow our influencer program to scale effectively.

The ideal candidate has 2–3+ years of experience in influencer marketing, creator partnerships, social media, or a related field and is comfortable managing multiple campaigns and relationships simultaneously.

Key Responsibilities

Campaign Management & Execution

• Lead the execution of influencer campaigns from initial planning through completion, ensuring campaigns stay on schedule and meet established objectives.
• Serve as a primary point of contact for creators throughout the partnership process, helping ensure a seamless and positive partnership experience.
• Help identify opportunities to extend the value of influencer content across organic social, paid media, email, web, and other brand-owned channels.
• Support the execution of larger-scale campaigns, product launches, seasonal initiatives, events, and brand activations.

Program Management & Operations

• Own day-to-day execution of creator and influencer programs including creator relationships, campaign workflows, contracts, affiliate links, gifting, and reporting.
• Help maintain accurate and organized creator records, campaign documentation and performance data.
• Identify inefficiencies in current workflows and recommend improvements to help streamline and scale the influencer program.
• Assist in developing and maintaining processes, templates, brand guidelines, and best practices for the partnerships team.
• Oversee campaign budgets, expenses, gifting, and product allocation, ensuring resources are used effectively and accurately tracked.
• Help ensure creator agreements, usage rights, deliverables, and other partnership details are accurately documented and tracked.

Performance Tracking & Strategic Insights

• Monitor influencer campaign performance, including content performance, engagement, traffic, conversions, sales, affiliate performance, and other relevant KPIs.
• Analyze results to identify high-performing creators, content formats, platforms, and partnership opportunities.
• Provide regular campaign updates, reports, and actionable insights to the Influencer & Partnerships Manager and broader marketing team.
• Help identify opportunities to optimize future campaigns based on performance data and learnings.
• Stay informed on influencer marketing trends, platform updates, creator behavior, and emerging opportunities within the industry.
• Help prioritize workloads and ensure assigned projects and campaigns are progressing on schedule.
• Serve as a resource for junior team members on creator communication, campaign execution, platform best practices, and internal processes.
• Contribute to a collaborative, solutions-oriented team environment.

Qualifications

• 2–3+ years of experience in influencer marketing, creator partnerships, social media, PR, or a related field.
• Experience independently managing influencer or creator campaigns from outreach through execution and reporting.
• Strong relationship-building and communication skills, with experience working directly with influencers, talent managers, agents, and/or external partners.
• Strong understanding of Instagram, TikTok, and the broader creator economy.
• Familiarity with YouTube and long-form creator partnerships is a plus.
• Experience working with influencer marketing platforms; experience with Aspire is preferred.
• Experience in the parenting, family, baby, health, wellness, home, lifestyle, or sustainability space is a plus.
• Strong understanding of influencer marketing best practices, content usage rights, FTC disclosure requirements, and affiliate marketing.
• Comfortable working in a fast-paced environment and adapting to changing priorities.
• Strong analytical skills and the ability to turn campaign performance into actionable insights.

Additional Info:

Salary Range:

$60-65K

Benefits:

Competitive salary with 401K, comprehensive benefits package, paid time off, and opportunities for professional development in a growing company.

Location:

Naturepedic is only able to hire candidates residing in the following states for legal reasons: Ohio, New York, Connecticut, Massachusetts, California, Washington, Maryland, Oregon, Florida, Arizona, Illinois, and Tennessee. Unfortunately, we are unable to consider applicants from other locations at this time.

Naturepedic is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Naturepedic is an at-will employer, and employment may be terminated at any time for any reason, with or without cause.