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SERVE Hospitality Group is seeking an Assistant General Manager in Wisconsin (New Berlin) to partner with the GM in driving operational excellence and guest experiences across our Tropical Smoothie Cafe locations. This role emphasizes coaching teams, delivering high-quality service, and maintaining brand standards in a fast-paced environment.
The ideal candidate will be a hospitality-driven leader with excellent communication, strong decision-making, and a coaching mindset.
Company Overview
At SERVE Hospitality Group it's more than smoothies- it's about serving smiles, one guest at a time. Built on hospitality, connection, and community, every interaction is a chance to brighten someone's day.
SERVE Hospitality Group proudly operates 30+ Tropical Smoothie Cafe locations and is rapidly growing. As a fast-scaling, multi-unit franchisee, we’re expanding this nationally recognized brand with bold energy and purpose. Backed by a strong development pipeline and committed internal capital, we’re building a culture-driven, high-performance business that blends speed, discipline, and operational excellence.
Join a people-first, hospitality-driven team where leadership, energy, and positivity set the tone. As an Assistant General Manager , you’ll partner with the General Manager to drive operational excellence, develop high-performing teams, and deliver outstanding guest experiences- ensuring the café operates at its best every day.
Key Responsibilitie s:
Our Ideal Candidate:
SERVE Hospitality Group is an Equal Opportunity Employer.
The pay range for this role is: 15 - 17 USD per hour (WI-008 New Berlin)