Assistant General Manager/Director of Events & Operations | Full-Time |Santander Arena

The Economic Development Alliance for Brazoria Co; Reading (Berks County); On-site; USD 95,000 - 110,000; Full time

Job summary

A leading company in venue management is seeking an Assistant General Manager/Director of Events & Operations for Santander Arena. This role involves overseeing operations, sales, and marketing for the Reading Royals, ensuring revenue goals are met. The successful candidate will have a strong background in management and marketing, with a focus on community relations and team leadership. This full-time position offers a competitive salary and benefits, with a commitment to diversity and inclusion.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) savings plan

Paid time off

Qualifications

• Minimum of 5 years of industry management experience in sales and marketing.
• Bachelor’s Degree in marketing, public relations, or business administration.

Responsibilities

• Manage ticket sales and marketing for the Reading Royals.
• Create and implement annual sales and marketing plans.
• Build and manage the hockey operations annual budget.

Skills

Communication

Marketing

Public Relations

Sales

Leadership

Education

Bachelor’s Degree

Tools

Microsoft Office

Adobe Photoshop

Microsoft Publisher

Job description

Assistant General Manager/Director of Events & Operations | Full-Time |Santander Arena

Assistant General Manager/Director of Events & Operations | Full-Time |Santander Arena

Oak View Group Location: Reading, PA 19602 Type: Full-Time, Permanent, Non-Remote Posted on: May 16, 2025 Apply at Original Source

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Assistant General Manager/Director of Events & Operations | Full-Time |Santander Arena
Location US-PA-Reading
Job ID 2025-23339
Location Name Santander Arena
Category Operations
Type Regular Full-Time
Oak View Group
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet .
Position Summary
The Assistant General Manager / Director of Events & Operations is responsible for the development, implementation and execution of all aspects of the Reading Royals business operation with a focus on sales and marketing. This position, in conjunction with the General Manager, will act as key liaison to the Reading Royals hockey team staff and East Coast Hockey League (ECHL) to ensure all regulations and required operational procedures are met. This position is responsible for establishing strategies and providing leadership that will lead to achieving revenue goals and overall success of the team.
This role will pay an annual salary of $95,000-$110,000 and is bonus eligible.
Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
This position will remain open until August 15, 2025.
About the Venue
Santander Arena , located in downtown Reading, Pennsylvania, is a versatile venue that is serves as the home arena for the Reading Royals, the ECHL affiliate of the Philadelphia Flyers . The Santander Arena has hosts an array of live events including concerts, Disney on Ice, and other family friendly events attracting hundreds of thousands of visitors annually.
Responsibilities
• Build and manage the hockey operations annual budget; including revenues and expenses, season forecasting, monitoring and approving expenditures, and implement adjustments as necessary
• Manage and oversee ticket sales and marketing dedicated to the Reading Royals
• Oversight of the selection , training and motivation of all sales and marketing personnel
• Create and implement annual sales plan, including but not limited to season tickets, group sales, specialty ticket packages, renewals, and the generation of new business
• Create and implement annual marketing plan, advertising plan, public relations efforts and game presentation
• Act as public face of team and drive growth in Community Relations efforts and outreach
• Build a sponsorship asset grid with available sales and marketing assets and oversee activation of the various elements included in deals
• Work with the East Coast Hockey League to ensure all regulations and operating procedures are met
• Manage merchandise operation in coordination with contractor
• Liaison to concession director for food and beverage packages
• Manage and oversee a team dedicated to the Reading Royals
• Other duties as assigned
Qualifications
• Bachelor’s Degree from an accredited college or university with major coursework in marketing, public relations, business administration or another related field
• Minimum of 5 years of industry management experience in sales and marketing, preferably with a professional hockey team
• Communicate clearly and concisely in the English language, both orally and in writing
• Knowledge of ticket sales program development
• Knowledge of marketing and advertising placement
• Knowledge of sponsorship development and implementation
• Knowledge of Public Relations
• Knowledge of website maintenance, social networking and viral marketing
• Knowledge of federal, state and local regulations
• Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, databases , presentation, graphic design, PowerPoint and Internet software
• Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
• Familiarity with media buying and promotions
• Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
Strengthened by our Differences. United to Make a Difference
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people , improves our service , and raises our excellence . Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
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