Assistant General Manager

Socket.dev; Tracy (CA); On-site; USD 51,445,000 - 63,039,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

Disability Insurance

401(k) Retirement Plan

Paid Time Off

Gym membership for all employees

CPR/AED certification support

Job summary

Crunch Fitness Powered by JEM Wellness Brands in a California gym seeks an Assistant General Manager to lead teams, drive sales, and ensure top-tier member experience. This role reports to the General Manager and emphasizes operational excellence and people-first culture.

The AGM will oversee staffing, training, KPI tracking, and service standards while supporting budget controls and preventative maintenance. A 40-hour schedule is typical, with benefits for full-time staff.

Qualifications

• Fitness facility or customer service management experience.
• Proven ability to execute objectives quickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Strong communication and leadership skills.

Responsibilities

• Lead and develop team members; recruit, hire, train, and provide ongoing coaching.
• Support General Manager with scheduling, labor management, and payroll processing.
• Drive lead generation and outreach to grow new member sales and engagement.
• Assist with expense controls, purchasing, and budget adherence; implement recovery plans.

Skills

Leadership

Staff development

Communication

KPI management

CPR/AED

Education

High school diploma

Bachelor's degree in business management

Tools

None

Job description

ASSISTANT GENERAL MANAGER

Full-TimeNon-Exempt

Reports to:General Manager

We’reseeking anAssistant General Managerto join our leadership team and support daily club operations—driving sales success, ensuring member satisfaction, andmaintaininga clean, welcoming facility.

This role is offered byJEM Wellness Brands, theproud franchiseoperatorofCrunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks#1 in fitnessand#32 overallon Entrepreneur’s Franchise 500 (2025), with3M members, 500+ locations, and its new Crunch 3.0 design.

JEM is growing fast and committed to your future. Since 2022,we’veacquiredsix Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open75 new gyms by 2032. This year, we celebrateda Brookfield, WI opening with NBA starTrae Youngand JEM leadership.We’rebuilding a movement of self-improvement through purpose-driven work and people-first culture.

Position Overview

The Assistant General Manager (AGM) plays a critical role in supporting the General Manager and leading the team to deliver an exceptional member experience, achieve revenue goals, andmaintainoperational excellence. This position requires a dynamic leader who thrives in a fast-paced environment and is passionate about fitness and people.

Assistant General ManagerResponsibilities

Team Leadership & Development

• Assistin recruiting, hiring, training, and developing high-performing team members tomaintainproper staffing levels.
• Monitor and scoreboard staff performance to meet or exceed KPI standards.
• Lead by example by delivering personal and team performance targets.
• Provide ongoing coaching, development plans, and regular staff meetings.

Operational Support

• Support the General Manager in scheduling, labor management, and payroll processing.
• Ensure compliance with Crunch policies, procedures, and service standards.
• Oversee facility cleanliness, equipment maintenance, and inventory management.
• Utilize Crunch-specific tools for communication, documentation, and incident reporting.

Sales & Member Engagement

• Driveleadgeneration and outreach efforts toimpactnew member sales.
• Support new member acquisition and integration into all services and programs.
• Resolve member service issues promptly and with empathy.

Financial & Administrative

• Assistin managing expense controls,purchasing, and budget adherence.
• Implement recovery plans when financial goals are not met.

Required Skills & Experience

• Fitness facility or customer service-oriented management experience.
• Proven ability to executeobjectivesquickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within30 daysof hire).
• Strong communicationand leadership skills.
• Understanding oflabor control and staffing optimization.

Preferred Experience

• 2+ years of fitness facility or customer service-oriented management experience.

Physical Requirements

• This is a physical role requiring the employee tofrequentlylift and/or move up to 50 pounds and may require standing or bending for prolonged work hours

Education Requirements

• High school diploma or GEDrequired
• Bachelor's degree in business managementor related field preferred

Schedule Requirement

This position isdesignatedas a day-shift role. Employees must be available and flexible to work any day of the week, Monday through Sunday, as scheduled by the Company. Work schedules may vary based on business needs.

Compensation (Hourly)

• $18.00 - 22.00/hour

• $300/month potential bonus

Benefits

• Comprehensive Health Coverage– Full-time team members are eligible for medical, dental, and vision insurance.
• Income Protection– Short-term and long-term disability insurance available for full-time employees.
• Additional Coverage Options– Access to a variety of ancillary insurance plans for full-time employees.
• Retirement Savings– 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees.
• Paid Time Off– Full-time hourly team members are eligible for accrual-based Paid Time Off and can earn up to40 hoursper year.
• Wellness Perks– Complimentary Crunch gym membership for all employees.
• Safety & Certification Support– Free CPR/AED re-certifications provided by the company for all employees.

Disclaimer

It is the responsibility of the candidate to obtain andmaintainall required certifications at their own expense, including but not limited to Personal Training Certification, Group Fitness Certification, and CPR/AED Certification, as a condition of employment.

About JEM Wellness Brands

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple:to empowerpeople to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well.

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values ofResilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers.

At JEM, culture is our heartbeat.We’rea team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always.

Additional Requirements & Equal Opportunity Statement

All employees atJEM Wellness Brandsmust be18 years of age or older.

Crunch Fitness Powered by JEM Wellness Brands

providesequal employment opportunities to all employees and applicants andstrictly prohibitsdiscrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Please note:Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants mustbe authorized towork in the United States without the need for current or future visa sponsorship.