General Manager in Training

JEM Wellness Brands; Greenfield (WI); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

401(k) retirement plan

Paid Time Off

Flexible time off

Crunch gym membership

CPR/AED certification support

Annual bonus potential

Job summary

JEM Wellness Brands, the Crunch Fitness partner, is seeking a General Manager in Training in Wisconsin. You will lead, coach, and develop teams while driving memberships and revenue growth in a fast-paced gym setting.

The role offers a clear path to a General Manager position, demands ownership mindset, and requires strong leadership and KPI focus. Competitive salary with annual bonus and comprehensive benefits are provided.

Qualifications

• Fitness facility or customer service-oriented management experience.
• Proven ability to execute objectives quickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Strong communication and leadership skills.
• Understanding of labor control and staffing optimization.

Responsibilities

• Assist in recruiting, hiring, training, and developing high-performing team members to maintain proper staffing levels.
• Lead with core values: Resilience, Service, Transformation, Excellence.
• Monitor and scoreboard staff performance to meet or exceed KPI standards.
• Provide ongoing coaching, development plans, and regular staff meetings.
• Lead by example by delivering personal and team performance targets.
• Carry individual production goals and contribute to revenue generation and membership growth.
• Lead by example in selling, closing, and conversion.
• Analyze performance metrics and adjust strategies accordingly.
• Support scheduling, labor management, and payroll processing.
• Ensure compliance with Crunch policies and service standards.
• Oversee cleanliness, equipment maintenance, and inventory management.
• Utilize Crunch-specific tools for communication and incident reporting.
• Execute club business plans and growth strategies.
• Drive lead generation and outreach to impact new member sales.
• Support new member acquisition and integration into services and programs.
• Resolve member service issues promptly and with empathy.
• Assist in managing expenses, purchasing, and budget adherence.
• Implement recovery plans when financial goals are not met.
• Learn P&L management, labor optimization, and KPI ownership.
• Prepare to transition into new or existing clubs and support openings or turnarounds.
• Act as a market-ready leader for expansion.

Skills

Leadership

Recruiting

KPI management

Communication

CPR/AED certification

Education

HS diploma or GED

Bachelors preferred

Job description

Full-Time Exempt

Reports to: District Manager / General Manager

GENERAL MANAGER IN TRAINING

Full-Time Exempt

Reports to: District Manager / General Manager

We’re seeking a General Manager in Training to join our leadership team and play a key role in daily club operations—driving sales success, ensuring exceptional member experiences, and maintaining a clean, welcoming environment.

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 design.

JEM is growing fast and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. We’re building a movement of self-improvement through purpose-driven work and people-first culture.

Position Overview

The General Manager in Training (GMIT) role is a critical leadership development position within Crunch Fitness Powered by JEM Wellness Brands. Designed for high-potential individuals, this role prepares future General Managers to lead successful clubs as our organization continues to grow. GMITs operate with an ownership mindset, balancing hands‑on leadership development with personal performance responsibilities. This position demands extra time, focus, and accountability and is intentionally structured for leaders who are ready to be next in line for a General Manager role.

General Manager In Training Responsibilities

Leadership & Development

• Assist in recruiting, hiring, training, and developing high-performing team members to maintain proper staffing levels.
• Lead with JEM’s core values: Resilience, Service, Transformation, Excellence.
• Monitor and scoreboard staff performance to meet or exceed KPI standards.
• Provide ongoing coaching, development plans, and regular staff meetings.
• Lead by example by delivering personal and team performance targets.

Personal Production

• Carry individual production goals (sales, PT, corporate, or growth initiatives).
• Actively contribute to revenue generation and membership growth.
• Lead by example in selling, closing, and conversion.
• Analyze performance metrics and adjust strategies accordingly.

Operational Support & Ownership

• Support the General Manager in scheduling, labor management, and payroll processing.
• Ensure compliance with Crunch policies, procedures, and service standards.
• Oversee facility cleanliness, equipment maintenance, and inventory management.
• Utilize Crunch‑specific tools for communication, documentation, and incident reporting.
• Execute club business plans and growth strategies.

Sales & Member Engagement

• Drive lead generation and outreach efforts to impact new member sales.
• Support new member acquisition and integration into all services and programs.
• Resolve member service issues promptly and with empathy.

Financial & Administrative

• Assist in managing expense controls, purchasing, and budget adherence.
• Implement recovery plans when financial goals are not met.
• Learn P&L management, labor optimization, and KPI ownership.

New Club & Market Readiness

• Prepare to transition into new or existing clubs.
• Support presales, grand openings, or turnaround opportunities.
• Act as a market-ready leader for expansion.

Required Skills & Experience

• Fitness facility or customer service-oriented management experience.
• Proven ability to execute objectives quickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Strong communication and leadership skills.
• Understanding of labor control and staffing optimization.

Preferred Experience

• Experience supervising employees.

Physical Requirements

• This is a physical role requiring the employee to frequently lift and/or move up to 50 pounds and may require standing or bending for prolonged work hours

Education Requirements

• High school diploma or GED required
• Bachelor's degree in business management or related field preferred

Schedule Requirement

This position is designated as a day-shift role. Employees must be available and flexible to work any day of the week, Monday through Sunday, as scheduled by the Company. Work schedules may vary based on business needs.

Compensation (Salary)

• $45,000 - 55,000 per year
• Potential Annual Bonus of $8,400

Benefits

• Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance.
• Income Protection – Short-term and long-term disability insurance available for full-time employees.
• Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees.
• Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees.
• Paid Time Off – Full-time team members are eligible for accrual-based Paid Time Off and can earn up to 40 hours per year.
• Flexible Time Off – Enjoy flexible paid time off after completing 12 months with the company (salary employees only).
• Wellness Perks – Complimentary Crunch gym membership for all employees.
• Safety & Certification Support – Free CPR/AED re-certifications provided by the company for all employees.

Disclaimer

It is the responsibility of the candidate to obtain and maintain all required certifications at their own expense, including but not limited to Personal Training Certification, Group Fitness Certification, and CPR/AED Certification, as a condition of employment.

About JEM Wellness Brands

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well.

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers.

At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always.

Additional Requirements & Equal Opportunity Statement

All employees at JEM Wellness Brands must be 18 years of age or older.

Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.