Assistant General Manager

Workout Anytime - Pugh; Danville (VA); On-site; USD 45,000 - 68,000; Full time

Job summary

Workout Anytime - Pugh is seeking an Assistant General Manager to help lead club operations, drive membership growth, and deliver exceptional member experiences. You will coach staff, optimize sales activities, and ensure brand standards across daily operations.

The role emphasizes leadership, accountability, and a proactive approach to improving club performance, with opportunities for performance-based earnings and career advancement within the brand.

Qualifications

• Minimum of 2 years of leadership experience in fitness, retail, hospitality, or another sales-driven environment.
• Proven ability to achieve sales goals and lead high-performing teams.
• Strong leadership, communication, and coaching skills.
• Flexible schedule, including mornings, evenings, weekends, and holidays.

Responsibilities

• Lead daily membership sales efforts through prospecting, tours, referrals, and community outreach.
• Execute daily sales activities, including outbound lead calls, follow-up, appointment setting, and membership sales.
• Generate point-of-sale referrals and promote Success Sessions.
• Support personal training revenue growth through quality member onboarding.
• Monitor daily, weekly, and monthly sales performance and implement action plans to achieve club goals.
• Assist with recruiting, interviewing, onboarding, and training new team members.
• Coach Sales Associates and Member Experience Experts on sales performance and member service.
• Hold team members accountable to company standards and KPIs.
• Foster a positive, high-performance culture built on accountability, teamwork, and continuous improvement.
• Support employee development through regular coaching and feedback.
• Ensure the club remains clean, organized, fully operational, and aligned with brand standards.
• Assist with inventory management, club maintenance, and operational checklists.
• Deliver outstanding customer service while proactively resolving member concerns.
• Ensure compliance with all company policies, procedures, and operational standards.
• Support opening and closing procedures and maintain a safe environment for members and staff.

Skills

Leadership

Sales leadership

Coaching

Communication

Organizational skills

Tools

POS systems

Job description

ASSISTANT GENERAL MANAGER

Position Summary

The Assistant General Manager supports the General Manager in leading the overall operations, sales performance, and member experience of the club. This role is responsible for driving membership growth through direct sales execution, coaching team members, maintaining operational excellence, and ensuring company standards are consistently upheld. The Assistant General Manager leads by example, developing a high-performing culture while delivering an exceptional experience for every member. This job description is based on the responsibilities outlined in the Assistant General Manager Incentive Agreement.

ESSENTIAL RESPONSIBILITIES

Sales Leadership & Revenue Growth

• Lead daily membership sales efforts through prospecting, tours, referrals, and community outreach.
• Execute daily sales activities, including outbound lead calls, follow-up, appointment setting, and membership sales.
• Generate point-of-sale referrals and promote Success Sessions.
• Support personal training revenue growth through quality member onboarding.
• Monitor daily, weekly, and monthly sales performance and implement action plans to achieve club goals.

Team Leadership & Development

• Assist with recruiting, interviewing, onboarding, and training new team members.
• Coach Sales Associates and Member Experience Experts on sales performance and member service.
• Hold team members accountable to company standards and KPIs.
• Foster a positive, high-performance culture built on accountability, teamwork, and continuous improvement.
• Support employee development through regular coaching and feedback.

Operations & Member Experience

• Ensure the club remains clean, organized, fully operational, and aligned with brand standards.
• Assist with inventory management, club maintenance, and operational checklists.
• Deliver outstanding customer service while proactively resolving member concerns.
• Ensure compliance with all company policies, procedures, and operational standards.
• Support opening and closing procedures and maintain a safe environment for members and staff.

Financial Accountability

• Support labor scheduling and payroll management to maximize productivity.
• Monitor club expenses and assist with managing operational budgets.
• Analyze club reports and performance metrics to identify opportunities for improvement.
• Drive membership retention through exceptional service and proactive member engagement.
• Assist the General Manager in achieving club profitability and financial goals.

Communication & Execution

• Participate in daily huddles, weekly meetings, and monthly performance reviews.
• Communicate promotions, operational updates, and company initiatives effectively.
• Partner with the General Manager to execute strategic initiatives and improve club performance.
• Ensure consistent execution of company standards across all operational areas.

Qualifications

Required

• Minimum of 2 years of leadership experience in fitness, retail, hospitality, or another sales-driven environment.
• Proven ability to achieve sales goals and lead high-performing teams.
• Strong leadership, communication, and coaching skills.
• Excellent organizational and problem-solving abilities.
• Ability to multitask and thrive in a fast-paced environment.
• Flexible schedule, including mornings, evenings, weekends, and holidays.

Preferred

• Previous experience in fitness club management.
• Experience with membership sales, recurring revenue, and KPI management.

Key Performance Indicators (KPIs)

• Membership Sales Production
• Net Membership Growth
• Outbound Lead Activity
• Appointment Show Rate
• Membership Conversion Rate
• Point-of-Sale Referrals
• Success Session Booking Rate
• Personal Training Revenue
• Member Retention
• Payroll & Labor Management
• Operational Audit Scores
• Team Development & Employee Retention
• Member Satisfaction
• Club Cleanliness & Brand Standards

Schedule

This is a full-time leadership position requiring flexibility to meet business needs, including mornings, evenings, weekends, and holidays.

Why Join Workout Anytime?

At Workout Anytime, we believe great leaders build great teams. As an Assistant General Manager, you'll play a critical role in developing employees, driving club performance, and delivering an exceptional member experience. You'll receive ongoing leadership development, performance-based earning opportunities, and a clear path for career advancement within one of the fastest-growing fitness brands.