Assistant Events Manager

Kids for the Future; Denver (CO); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

401(k) with company match

PTO

Paid holidays

Job summary

This role blends personal production with team leadership, requires travel across the territory, and offers strong earning potential and comprehensive benefits.

Qualifications

• Proven experience in home improvement or remodeling event marketing and lead generation.
• Demonstrated ability to consistently generate qualified leads and appointments.
• Previous experience leading, coaching, or developing sales or marketing team members.
• Experience recruiting, interviewing, onboarding, and training employees is strongly preferred.
• Confident, outgoing, professional personality with the ability to engage customers and employees.
• Strong leadership presence and ability to hold others accountable to performance expectations.
• Ability to balance personal production with team leadership and operational responsibilities.

Responsibilities

• Build & Develop the Team: Help recruit, interview, hire, onboard, train, and develop Event Brand Ambassadors. Build a team culture focused on accountability, professionalism, teamwork, urgency, and consistent production.
• Lead From the Field: Work events alongside the team, personally generate qualified leads and appointments, demonstrate best practices, and lead by example. Maintain strong personal production while helping the team achieve department goals.
• Coach & Hold Accountable: Observe Brand Ambassadors in the field, provide hands-on coaching and feedback, improve individual performance, and hold team members accountable to lead generation, appointment-setting, and customer engagement expectations.
• Grow Event Opportunities: Research, identify, and recommend high-quality event opportunities that align with Lifetime’s target customer and provide strong lead-generation potential.
• Manage Event Staffing: Work closely with the Events Manager and Field Marketing leadership to schedule events, assign staffing, maintain appropriate coverage, and address staffing needs as the event calendar grows.
• Execute Events: Assist with event setup and breakdown, transportation, equipment organization, tents, tables, displays, product samples, signage, and other event materials. Ensure events are professionally prepared and executed according to Lifetime standards.
• Evaluate Performance: Monitor event results and help determine which events should be renewed, expanded, modified, or discontinued based on lead production, appointment quality, sales results, costs, and overall ROI.
• Drive Production: Achieve and exceed individual weekly and monthly production expectations while helping the Events team consistently hit department revenue and appointment goals.
• Solve Problems: Take ownership of day-to-day field challenges, staffing issues, scheduling changes, and operational needs. Make sound decisions and communicate solutions quickly in a fast-paced environment.
• Support Leadership: Work closely with the Events Manager and Field Marketing leadership regarding staffing, event opportunities, employee performance, scheduling, and operational concerns. Take increasing ownership of the Events Division as the program continues to scale.
• Maintain Product & Process Knowledge: Develop a strong understanding of Lifetime’s products, promotions, qualification requirements, appointment-setting standards, SPOTIO, and other company systems. Ensure leads and appointments are entered accurately and according to company procedures.

Skills

Lead generation

Team leadership

Event marketing

Coaching

Hiring & training

Travel willingness

Communication

Driver's license

Tools

SPOTIO

Smartphones

Tablets

Scheduling platforms

Job description

Description

Who We’re Looking For

Lifetime Home Remodeling is seeking a driven, hands-on Assistant Events Manager to help lead and grow one of our highest-impact lead generation channels. Our Events team has managed more than 500 events in a single year, creating a significant opportunity to drive qualified appointments, revenue, and continued market growth.

This is not a desk-only management role. The Assistant Events Manager will work directly in the field—generating leads, coaching Brand Ambassadors, building the team, identifying new event opportunities, and helping ensure every event is staffed and executed at a high level.

The ideal candidate has proven experience in home improvement or remodeling event marketing and lead generation, enjoys building teams, and knows how to balance personal production with leadership responsibilities. If you thrive in a fast-paced environment, enjoy working events, and are motivated by building something bigger than yourself, this is an opportunity to make a major impact at Lifetime.

What’s In It for You

$65,000 base salary + personal commissions + tiered monthly bonus

$100K+ earning potential

Direct impact on team performance, revenue, and market expansion

Hands-on leadership and development experience

Opportunity to recruit, build, and develop a high-performing team

Training and career development opportunities

Full benefits package, including health, dental, vision, disability, 401(k) with company match, PTO, and paid holidays

Fast-paced, team-oriented environment with significant growth potential

What You’ll Be Doing

Build & Develop the Team: Help recruit, interview, hire, onboard, train, and develop Event Brand Ambassadors. Build a team culture focused on accountability, professionalism, teamwork, urgency, and consistent production.

Lead From the Field: Work events alongside the team, personally generate qualified leads and appointments, demonstrate best practices, and lead by example. Maintain strong personal production while helping the team achieve department goals.

Coach & Hold Accountable: Observe Brand Ambassadors in the field, provide hands-on coaching and feedback, improve individual performance, and hold team members accountable to lead generation, appointment-setting, and customer engagement expectations.

Grow Event Opportunities: Research, identify, and recommend high-quality event opportunities that align with Lifetime’s target customer and provide strong lead-generation potential.

Manage Event Staffing: Work closely with the Events Manager and Field Marketing leadership to schedule events, assign staffing, maintain appropriate coverage, and address staffing needs as the event calendar grows.

Execute Events: Assist with event setup and breakdown, transportation, equipment organization, tents, tables, displays, product samples, signage, and other event materials. Ensure events are professionally prepared and executed according to Lifetime standards.

Evaluate Performance: Monitor event results and help determine which events should be renewed, expanded, modified, or discontinued based on lead production, appointment quality, sales results, costs, and overall ROI.

Drive Production: Achieve and exceed individual weekly and monthly production expectations while helping the Events team consistently hit department revenue and appointment goals.

Solve Problems: Take ownership of day-to-day field challenges, staffing issues, scheduling changes, and operational needs. Make sound decisions and communicate solutions quickly in a fast-paced environment.

Support Leadership: Work closely with the Events Manager and Field Marketing leadership regarding staffing, event opportunities, employee performance, scheduling, and operational concerns. Take increasing ownership of the Events Division as the program continues to scale.

Maintain Product & Process Knowledge: Develop a strong understanding of Lifetime’s products, promotions, qualification requirements, appointment-setting standards, SPOTIO, and other company systems. Ensure leads and appointments are entered accurately and according to company procedures.

What You Need

Required: Proven experience in home improvement or remodeling event marketing and lead generation

Demonstrated ability to consistently generate qualified leads and appointments

Previous experience leading, coaching, or developing sales or marketing team members

Experience recruiting, interviewing, onboarding, and training employees is strongly preferred

Confident, outgoing, professional personality with the ability to engage customers and employees

Strong leadership presence and ability to hold others accountable to performance expectations

Ability to balance personal production with team leadership and operational responsibilities

Strong organization and time-management skills with the ability to manage multiple events, schedules, staffing needs, and priorities

Strong problem-solving skills and ability to make decisions in a fast-paced field environment

Self-motivated, competitive, resilient, and driven to achieve individual and department goals

Strong verbal and written communication skills

Comfortable using smartphones, tablets, email, scheduling platforms, SPOTIO, and other technology

Valid driver’s license and reliable transportation

Ability to travel throughout the assigned territory and to various event locations

Ability and willingness to work weekends, holidays, early mornings, evenings, and occasional extended days

Must maintain a professional, positive, and leadership-oriented presence while representing Lifetime Home Remodeling

Physical Requirements

Ability to stand for 8+ hours during events

Ability to walk for extended periods

Ability to lift and move at least 50 lbs.

Ability to set up and break down a 10-foot event tent

Ability to repeatedly move and organize event equipment, tables, displays, product samples, signage, and marketing materials

Ability to work outdoors and in busy, high-energy event environments

Ability to travel regularly throughout the assigned territory

Why Lifetime?

Lifetime Home Remodeling is a fast-growing home remodeling company built around high-quality products, exceptional customer experiences, and a culture of growth. Our Events Division plays a critical role in connecting homeowners with Lifetime and creating qualified opportunities for our sales teams.

With 500+ events handled in a year, this is a large-scale operation with significant revenue and growth potential. As Assistant Events Manager, you’ll work directly alongside the Events Manager to build the team, improve performance, expand our event presence, and help create a scalable and profitable Events program.