Assistant Director, Marketing

NCAA; New Orleans (LA); On-site; USD 40,000 - 62,000; Full time

Job summary

Tulane University is seeking a Marketing & Promotions professional to implement digital campaigns that drive ticket sales and fundraising. You will collaborate across Athletics departments to align ticketing, sponsorships and creative services while coordinating in-game promotions for women’s basketball and other sports.

You will manage email marketing using Oracle Eloqua, create automated workflows, analyze campaign performance, and stay current with industry trends to continuously improve

Qualifications

• Bachelor’s degree in marketing, sports management, communications or a related field is required.
• 1 year of marketing experience is required; or a high school diploma and 3 years of marketing experience.

Responsibilities

• Develop comprehensive digital and social media marketing plans to drive ticket sales and increase donations.
• Manage email marketing program using Oracle Eloqua and automated workflows to boost sales and fundraising.
• Coordinate all in-game elements for women’s basketball and other assigned sports, including promotions and videoboard content.
• Perform other duties as requested, including game-day promotion execution and events.

Skills

Communication

Teamwork

Organization

Time management

Analytics

MS Office

Adobe Creative Suite

Email marketing

Social media

Education

Bachelor’s Degree in marketing, sports management, communications or related field

High School Diploma/Equivalent

Tools

Oracle Eloqua

Paciolan

Job description

Details

Posted: 06-Aug-26

Location: New Orleans, Louisiana

Type: Full-time

Categories

Operations

Operations - Marketing/Promotions

Sector

Collegiate Sports

Preferred Education

4 Year Degree

Internal Number: Requisition #1588

Position Summary: This position will work with the Associate Athletic Director of Marketing and Creative services to implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics. This person will utilize digital advertising, email campaigns, marketing automation, and lead generation to grow the Tulane fan base with the goal of increasing ticket sales, fundraising, sponsorship, and other ancillary revenue. This person will collaborate with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services. This person will also organize and coordinate all game presentation elements for women’s basketball and assigned non-ticketed sports.

Essential Functions Of The Job

Function: Execute Comprehensive Digital Marketing Plans to Drive Revenue - Work with the Associate Athletic Director of Marketing & Creative Services to develop comprehensive digital and social media marketing plans to drive ticket sales for all five (5) ticketed sports and increase annual fund donations; execute digital advertising and social media marketing campaigns to promote season tickets, mini plans, single game tickets, and donations to the Green Wave Club; work with the ticket office and development staff to identify and target new potential ticket buyers and donors; execute lead generation campaigns via social media, email, and digital advertising to produce leads for the ticket sales staff; and stay abreast of industry trends, emerging marketing techniques, and best practices, and apply this knowledge to continuously innovate and improve marketing strategies. (35%)

Function: Manage Email and Automated Marketing Efforts - In conjunction with the Associate Athletic Director of Marketing and Creative services, manage a robust email marketing program using Oracle Eloqua; work with Paciolan to create automated workflows and email campaigns that enhance ticket sales and fundraising efforts; and track campaign performance, analyze results and adjust as needed to maximize campaign effectiveness. (30%)

Function: Organize and Coordinate All In-game Elements for Assigned Sports - Primary marketing contact for women’s basketball and other assigned non-ticketed sports; create promotional schedules to drive attendance for assigned sports that includes engaging theme nights and giveaways; collaborate with the ticket office to implement ticket deals and promotions to drive sales; write scripts and timelines for assigned sports; coordinate all in-game elements for home events of assigned sports, including promotions, presentations, videoboard, music, entertainment, etc.; and help execute game presentation elements for all home football games. (30%)

Function: Other Duties - Performs other duties as requested or required, whether or not specifically mentioned in this job description. (5%)

Required Education And Experience

• Bachelor’s Degree in marketing, sports management, communications or a related field
• 1 year of marketing experience
  
  

OR

• High School Diploma/Equivalent
• 3 years of marketing experience
  
  

Required Knowledge, Skills, And Abilities/Competencies

• Excellent written and oral communication skills.
• Ability to work independently and collaboratively
• Ability to interact effectively with coaches, administrators, student-athletes and vendors
• Extremely organized, self-starter, intrinsically motivated
• Strong time management skills and attention to detail
• Possess analytical skills to make data driven decisions
• Working knowledge of Microsoft Office Suite, Adobe Creative Suite, email, social media, etc.
• Ability to work evenings and weekends during games and special events, as needed.
  
  

Preferred Qualifications

• Master’s Degree
• Marketing experience at the NCAA Division-I level
• Experience using Oracle Eloqua for email and marketing automation
  
  

NCAA Related

Ensures that all Department of Athletics and University related activities operate in full compliance with university, conference, and NCAA rules and regulations. Attends and participates in scheduled compliance seminars and complies with all the Athletic Department’s efforts to monitor compliance with NCAA regulations. Seeks interpretations from the compliance staff before acting when necessary. Reports potential rules violations immediately. Completes required compliance paperwork in a timely and efficient manner. Monitors all of their areas and/or programs activities closely to maintain compliance with applicable rules and regulations.

In order to be considered for this position, applicants are required to apply via the Tulane University employment website (Tulane Job Board). The position is OPEN UNTIL FILLED.

Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person’s race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane’s employment or educational programs or activities.

Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504-865-4748 or by email at [e-mail].

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About Tulane University

Founded in 1834, Tulane is one of the most highly regarded and selective independent research universities in the United States. A member of the prestigious Association of American Universities, we take pride in being a part of this select group of 62 universities with “pre-eminent programs of graduate and professional education and scholarly research.” Our schools and colleges offer undergraduate, graduate and professional degrees in the liberal arts, science and engineering, architecture, business, law, social work, medicine and public health and tropical medicine. With a seventeen-sport program that competes in the American Athletic Conference, Tulane Athletics is on the rise, boasting one of the oldest and most storied athletics programs in the Southeast, and indeed the nation.Tulane University is an EOE/M/F/Vet/Disabled employer with a strong commitment to diversity and inclusion. Applications by members of all underrepresented groups are encouraged.

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