Assistant Director for Communication and Partnerships

University of South Carolina; Columbia (SC); On-site; USD 70,000 - 90,000; Full time

Job summary

The University of South Carolina seeks an Assistant Director for Communication and Partnerships to lead communications, publications, websites, and social media for New Student Orientation. You will also oversee the office's partnership program, securing external funding and in-kind support.

You will supervise a Graduate Assistant and Marketing Interns, coordinate marketing systems such as VizualZen and Advantage Design Group, and collaborate with university committees to advance orientation

Qualifications

• Bachelor's degree in a job-related field and 4+ years of job-related experience.
• Must possess a valid driver's license.
• Direct university orientation experience preferred.
• Master's degree preferred.
• Experience with marketing, graphic design, video editing, social media, and photography.

Responsibilities

• Design, write, and edit marketing and informational materials; plan print, email, CRM, and social media strategies; maintain university presence online.
• Manage Orientation Partners Program: cultivate partnerships, process invoices, coordinate materials, recruit and evaluate partnerships.
• Coordinate office assessment and data analytics; create annual Impact Report.
• Support orientation programming; operate sessions; handle customer service and crisis management.
• Supervise Graduate Assistant and Marketing Interns; provide feedback.
• Assist with Orientation systems and platforms VizualZen and Advantage Design Group.
• Present at meetings and publish on orientation topics.

Skills

Marketing experience

Graphic design

Video editing

Social media

Photography

AP style

Adobe Creative Suite

Mac platform

CRM dashboards

Social media trends

Education

Bachelor's degree

Master's degree

Tools

VizualZen

Advantage Design Group

Adobe Creative Suite

Mac platform

Job description

The Assistant Director for Communication and Partnerships reports to the Director of New Student Orientation and is responsible for planning, coordinating, and overseeing all communications, publications, websites, and social media that support New Student Orientation. This role leads the office's partnership program, including the cultivation, management, and retention of external funding and in-kind support.

Job Duties

• Design, write, and/or edit marketing and informational materials disseminated to incoming students, families, and campus partners, including brochures, mailers, promotional items, and signage; place orders and manage vendor relationships; plan print, email, CRM, and social media strategies; and maintain a positive university presence across web and social channels. (30%)
• Manage and develop the Orientation Partners Program through cultivation, solicitation, and stewardship of campus and community partnerships; meet with partners annually, process invoices and payments, coordinate delivery of marketing materials for the Garnet Guide, schedule Orientation Leader training, and recruit and evaluate partnerships. (20%)
• Coordinate regular office assessment and data analytics to enhance new student and family experiences, interpret data to identify opportunities, implement programmatic change, and create the annual Office of New Student Orientation Impact Report. (15%)
• Support orientation programming, including day-to-day operations and managing technology during sessions; serve in a staffing rotation hosting orientation sessions; handle customer service and crisis-management situations as they arise. (15%)
• Supervise a Graduate Assistant and Marketing Interns, meeting regularly to ensure task completion and provide feedback. (10%)
• Assist with management of Orientation systems and platforms, including VizualZen and Advantage Design Group. (5%)
• Serve on university committees and other duties as assigned by the Director of New Student Orientation, including presenting at meetings and publishing on orientation-related topics. (5%)

Minimum Required Education and Experience

Requires a bachelor's degree in a job-related field and 4 or more years of job-related experience, which may be substituted by an equivalent combination of job-related certification, training, education, and/or experience. Must possess a valid driver's license.

Preferred Qualifications

• Direct university orientation experience.
• Master's degree.
• Previous marketing experience including graphic design, video editing, social media, and/or photography.
• Familiarity with AP style, Adobe Creative Suite, and Mac platform.
• Experience with online digital marketing tools such as dashboards and constituent relationship management software.
• Knowledge of emerging trends related to social media tools.

EEO Statement

The University of South Carolina does not discriminate in employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or any other protected category under applicable law.