Assistant Director, Events & Marketing

WM001 William & Mary; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

WM001 William & Mary is seeking an Assistant Director, Events & Marketing to lead event planning, execution, and promotional activities in Williamsburg. You will coordinate vendors, venues, and campaigns to engage students and alumni, aligning with the Career Development & Professional Engagement team.

The role emphasizes collaboration with campus partners, vendors, and the career team, driving pre-planning and onsite management while advancing inclusive event experiences.

Qualifications

• Bachelor’s degree in Business, Hospitality, Marketing or related field, or equivalent.
• 2+ years in planning or coordinating meetings and events.
• Strong customer service and teamwork.
• Excellent interpersonal and communication skills.

Responsibilities

• Coordinate quotes for food, beverage, venue, and rentals.
• Place orders and manage invitations, RSVPs, and collateral.
• Develop social media content to increase awareness.
• Produce event programs and nametags.

Skills

Event planning

Vendor coordination

Customer service

Interpersonal skills

Communication skills

Education

Bachelor's degree in Business/ Hospitality/ Marketing or related field

Advanced degree (preferred)

Tools

Microsoft Office

Canva

Adobe Creative Cloud

CRM databases

Job description

Job Requisition: JR102173 Assistant Director, Events & Marketing (Open) Job Posting Title: Assistant Director, Events & Marketing Department: CC00255 WM001 | WMUA | Career Development Job Family: Staff - Administrative & Office Support Worker Sub-Type: Regular (benefited) Job Requisition Primary Location: Cohen Career Center Primary Job Posting Location: Posting Location - William & Mary

Job Description Summary

Mission Statement University Advancement creates the conditions for opportunity – human, financial, & experiential – by garnering and stewarding the resources that advance William & Mary. The Office of Career Development & Professional Engagement empowers students and alumni to explore professional possibilities and navigate lifelong career development. Position Summary The Assistant Director for Events & Marketing is a key member of the Office of Career Development & Professional Engagement which is housed in the Office of University Advancement at William & Mary. The Assistant Director reports to the Director of Career Development & Professional Engagement Operations, with a dotted line to the Executive Director of Strategic Events and is responsible for event coordination and support of events and programming for the Office of Career Development & Professional Engagement. The Assistant Director will work directly with vendors, campus partners, employers, students and the career team as well as colleagues within Advancement to provide pre-planning and onsite management of assigned events. In collaboration with the Director of Operations, they will develop and implement marketing strategies that increase awareness, engagement, and event participation. The Assistant Director will help foster a culture of belonging that embraces all people and perspectives. This position is based in Williamsburg and is expected to work in the office campus. Learn more about University Advancement and view the full position description for this job on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php

Job Description

Required Qualifications

Required Qualifications: Bachelor’s degree in Business, Hospitality, Marketing or related field, or equivalent combination of education, experience, and training. Experience in planning or coordinating meetings and events and managing logistics (Typically 2+ years). Demonstrated strong sense of customer service and is a team player who is also comfortable as a self-starter. Demonstrated outstanding interpersonal skills to develop and foster communication and teamwork with a diverse audience including alumni, donors, faculty, staff, students, and the university community. Excellent computer skills and proficiency with Microsoft Office products, Canva, Adobe Creative Cloud and a variety of computer applications including word processing, graphic design, spreadsheets, databases, and online systems. Exceptional organizational skills, detail oriented, and ability to manage multiple priorities in a fast-paced environment. Excellent verbal, written, and interpersonal communication skills and displays sensitivity to personal information. Knowledge of successful event planning and execution practices.

Preferred Qualifications

Preferred Qualifications: Advanced degree in Business, Hospitality, Marketing or related field, or relevant certificates. Experience with event planning and coordination in higher education or career services. Experience with social media and web-marketing based platforms. Experience with procurement and accounts payable processes such as processing and tracking vendor quotes, invoices and payments. Experience working in a higher educational setting and managing student employees. Experience with event planning and coordination in higher education or career services Experience in the travel/educational travel industry. Skills related to online survey tools and website support. Experience with CRM databases, Adobe Creative Cloud, event management software, and digital communication tools. Experience using careers services management tools, platforms, or applications, e.g., Symplicity, 12Twenty, College Central Network, etc. Demonstrated skills in event data analysis.

Conditions of Employment

Conditions of Employment: This is a non-exempt position, which may be eligible to receive overtime in accordance with the Fair Labor Standards Act. Ability to work occasional early mornings, evenings, and weekends as needed. Ability to lift and carry up to 50 pounds. Valid driver's license and reliable transportation are required to perform the duties of the position. Ability to safely operate a golf cart; training will be provided. Frequent travel to on-campus locations, with occasional travel to off-campus sites. This position is subject to additional hours beyond the typical workday, to include evenings and weekends.

Job Duties

70% - Event & Marketing Management

70% - Event & Marketing Management: Gather quotes or proposals in areas of food and beverage and venue location and rental in local and national markets. Place and confirm orders after team review. Produce and manage invitations, track RSVPs via various means, and produce event collateral such as nametags, place cards, menu cards, and programs. Develop social media content to increase awareness,